Republic of the Philippines

Department of Education
Region 02
Schools Division of Isabela
STO. DOMINGO - SAN ISIDRO INTEGRATED SCHOOL
Luna District
Name: Kevin L. Dela Calzada
Subject: ICT 9
I. Objectives:
At the end of the discussion, students are able to:
a. Define propaganda
b. Identify the different propaganda devices and their uses
a. Apply the different propaganda techniques in a commercial
II. Subject Matter: Propaganda Devices
Materials: PowerPoint presentation
Reference: Website: Retrieved from https://www.slideshare.net/wanitaaaa/propaganda-devices
Strategies: Differentiated group activities and class discussion
Skills: Group collaboration
III. Procedure
A. ESTABLISHING PURPOSE
o The teacher will state the objectives of the lesson.
B. CONTENT OF DISCUSSION

Propaganda: “The spreading of ideas, information, or rumor for the purpose of helping or injuring
an institution, a cause, or a person; ideas, facts, or allegations spread deliberately to further one's
cause or to damage an opposing cause; also : a public action having such an effect”

People often think of propaganda as something negative, as in a con or a lie. But propaganda
really doesn't have anything to do with negative or positive. It's a technique. The word
propaganda refers to any technique that attempts to influence the opinions, emotions, attitudes
or behavior of a group in order to benefit the sponsor. The purpose of propaganda is to persuade
(in order to benefit the sponsor).

Propaganda Devices

1. Bad Names: Method by which we are tempted to judge without looking at the real facts. Ex.,
guilty, fungus, liberal, infected, diseased, wishy-washy, radical, terrorist, tree-hugger, bum.
2. Glad Names: Keeping the reader’s attention from real facts by using pleasant word. Ex., truth,
freedom, sexy, beautiful, lovely.
3. Transfer: The writer tells us or reminds us of something which we admire and about
something which he wants us to like. Ex., A politician may point out that he teaches Sunday school.
Since most people have good feelings for churches, the politician hopes the good feeling will
transfer to him.
4. Testimonial: A well-known person is saying that he likes something or a product or a person.
This is also called a celebrity endorsement.
5. Plain Folks: Politicians use this a great deal to win our confidence by appearing to be just
common ordinary people, “just plain folks.”
6. Stacking the Cards: DO not tell the full truth; omit important facts. A writer is directing the
reader’s attention to one detail.
7. Bandwagon: Everyone is doing it, why aren’t you? It’s time to join the crowd. Ex., Don’t be
different. Don’t be a loser.
8. Special Offer: discount, sales, coupons, etc. are offered to draw customers.
9. Eye Appeal: Items look good using special photographic techniques that make something or a
person look better than reality.
10. Happy Family Appeal: This tries to show that by using this product, you keep your family
happy and healthy.
11. Snob Appeal: This technique appeals to those who are wealthy or want others to think that
they are wealthy, and superior to everyone else.
 12. Youth Appeal: This technique wants others to believe that if they use this product, they are
youthful.
13. Sex Appeal: This technique tries to make you believe that if you use this product, or way of
thinking, you are sexy and more sensual.
14. Something New: This device tries to win your thinking that the product or person has
something new to offer.
15. Humble Approach: A device use to win you over on the belief that the product is not number
one, but they are trying their best.
16. Statistics: Any use of numbers/ percentages, which is used to sway the audience to believe
they are correct or better than another.
17. Humor: This method is used to manipulate others through the use of jokes or any form of
humor.
18. Fear: Warns audience that a disaster will follow if they don’t do something the ad proposes;
this lessens the fear.
C. EVALUATION
The students will watch the Television and any other media platforms to cite the following:
1-Bad Names
2 -Glad Names
3-Transfer
4-Testimonial
5-Plain Folks
6-Stacking the Cards
7-Bandwagon
8- Special Offer
9- Eye Appeal
10-Happy Family Appeal
11-Snob Appeal
12- Youth Appeal
13-Sex Appeal
14-Something New
15- Humble Approach
16- Statistics
17- Humor
18-Fear

In addition, the students will create two original commercials using the propaganda
techniques/devices they have learned to be viewed in the class. The scores of the output will be based
on the criteria below.

Use of Propaganda Devices- 50%

Content of Commercial- 15%
Use of language- 15%
Creativity- 15%
Audience Impact- 5%
TOTAL- 100%

Prepared by:

KEVIN L. DELA CALZADA

Subject Teacher