Professional Documents
Culture Documents
Tourism Today
Tourism Today
Tourism Today
НАВЧАЛЬНІ МАТЕРІАЛИ
Львів - 2012
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Tourism today
“Travel tips” is a website where people can get information or advice
about travel and holidays from travel experts.
Match the questions (1-3) with the answers (a-c).
1. I’d like to work in the travel industry when I leave school. What
advice can you give me?
2. I’m doing research on popular tourist destinations. Do you have any
information?
3. My friends are going on a package holiday to Greece, but I don’t
want to spend two weeks sunbathing on the beach. I’m eighteen, and
I want a different kind of holiday. Please help!
Travel Tips
a Cities like London, Paris, and Venice are very popular places for
sightseeing. The pyramids in Egypt and the Great Wall of China are
important tourist attractions. They receive thousands of visitors each
year. However, tourists today are always looking for new destinations.
It is now possible to visit Antarctica, to take holidays under the sea, and
even to go on holiday in space.
b Lots of companies offer organized tours with tour leaders. These are
often to places famous for their art and history, like Italy or Egypt. Or
what about an adventure holiday – trekking or scuba-diving? Wildlife
holidays, with activities from birdwatching to whale-watching are
popular but can be expensive. Or you could choose independent travel.
A lot of young people go backpacking around the world after they finish
their education.
c You need to decide which part of the travel industry you want to work
in. If you like people, you could work for an airline, looking after
passengers in the air or on the ground. Or you could work in a hotel,
where you would meet and talk to guests every day. If you like the
business side more, think about working for a tour operator (the people
who organize holidays) or a travel agent (the people who sell them to
customers). If you want to travel, you can become a tour leader.
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Vocabulary
Words at sea
At sea – a bedroom is a cabin, a bed is a bunk, the kitchen on a ship is a
galley, right is starboard and left is port and the group who work on the
ship is called the crew. These terms are also used for an aircraft. Sailors
also refer to their vessels as ‘she’ rather than ‘it’.
Our car does 10 km to the litre. It goes quite fast. We can usually
overtake other cars. The car swerved into the middle of the road to avoid
the cyclist. He backed / reversed the car into the drive and parked in
front of the house.
Exercises
Choose the best word flight, journey, trip, travel or voyage to fit the gaps.
1. I would love to ……….. round the world in a balloon.
2. The Titanic sank on its maiden ……….. .
3. How long does the ……….. from New York to Rio take?
4. She says her hobbies are reading, golf and ………. .
5. When they were in Cairo they took a ……….. to see the Pyramids.
6. Getting from London to the north of Scotland involves an overnight
train ……….. .
Tourism is one of the biggest businesses in the world. There are nearly
800 million international tourist arrivals every year. It employs, directly or
indirectly, one in fifteen of all workers worldwide, from A to Z, from
airport cleaners to zookeepers, and includes bar staff, flight attendants,
tour guides, and resort reps. It is a huge part of the economy of many
countries – in countries such as the Bahamas, over 60% of the economy is
based on tourism.
Tourism is a fast-growing business. When Thomas Cook organized his
first excursion from Leicester to Loughborough in 1841, he probably
didn’t know what he was starting. Key developments in the last 150 years
or so have led to the rise of mass tourism. There have been technological
developments in transport, in particular the appearance of air travel and
charter flights. There have been changes in working practices, with
workers getting paid holiday time and working shorter and more flexible
hours.
In recent years we have seen the growth of the Internet and
globalization, making the world seem a smaller but very fascinating place.
The tourism industry grows faster and faster each year. In 1950, there were
25 million international tourist arrivals. In 2004, the figure was 760
million, and by 2020 it is predicted to be 1.6 billion.
But what are the challenges today? The tourism industry is affected by
many different things: international events, economic change, changes in
fashion. New concerns and worries appear every year, for example as
people become more worried about security and international terrorism, or
as the value of their currency changes. But new destinations and new
sources of tourists also seem to emerge every year.
Tourism survives. It is a powerful and sometimes dangerous force in the
modern world. Tourism creates many good jobs and careers, but it also
produces many poor and badly paid jobs. Tourism can help to protect
environments and animal life, but it can also damage them. Tourism can
save cultures and the local way of life, but it can also destroy them.
Tourism can change countries – and people – for the better, but it can also
change them for the worse.
Tourism is one of the biggest industries in the world. It is perhaps also
the most important.
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Definition of Tourism
Tourism covers all activities of people traveling to and staying in places
outside their normal environment for not more than one consecutive year
for leisure, business or other purposes.
By traveling we understand the act of moving, however, commuting or
traveling to or from work or school is excluded. People involved in
tourism are called visitors. Other travelers such as immigrants, nomads,
border workers, diplomats and members of armed forces are not counted
for tourism purposes. Visitors are broken down into two separate groups:
tourists and same-day visitors. Tourists are overnight visitors, who stay at
least one night in a collective or private accommodation facility in the
destination. Same-day visitors or excursionists do not stay over night.
When people travel within their own country, we speak about domestic
tourism. Outbound tourism involves the residents of a particular country
traveling to other countries whereas if we want to describe the activity of
foreigners visiting our country, we speak about inbound tourism.
The industry catering for people involved in tourism is called the
tourism industry, hospitality industry or travel industry. It is an important
job generating industry, offering some exciting careers for those who like
dealing with people.
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OK, I’m going to tell you the top ten tourist destinations in the world.
The top country is a European country – can you guess which? To make it
more interesting for you I’m going to start at the bottom with the tenth
place, where we have Germany, which had a total of 19 million tourist
visitors last year. In ninth place, we have Canada which had 20 million
visitors. Then there are two countries together in seventh place: Mexico
and Russia, both with 21 million. In sixth place comes the United
Kingdom with 25 million visitors. Then in fifth place, and the highest
Asian country – any ideas which one? (Japan ?) No, not Japan. It’s China
with 31 million. In fourth place, we have Italy: 41 million; third is Spain
with 48 million. Which leaves the top two: the United States in the silver
medal position, if you like, with 51 million. And top of the charts, by a
long way, is … France with 75 million tourist visitors. Did anyone guess
right?
DAY 1
Hastings, East Sussex
Our first stop is the beach at Hastings where William the Conqueror’s
armies arrived from Normandy in 1066, then we visit Battle Abbey, built
by William to celebrate his victory, and watch actors in period costume re-
enact the battle and the death of the English King Harold.
DAY 2
Tilbury Fort, Essex
Elizabeth I’s reign was a golden age of sea exploration, discovery and
military victory. On the second day of our tour we visit the exact spot
where, in 1588, Elizabeth gave her famous speech to her troops on the day
before they faced the much superior Spanish Armada – and defeated them!
DAY 3
The Tower of London
London’s most famous landmark was built by William the Conqueror in
1078, but its best-known historical connections are with the Tudor
monarchs. Two of Henry VIII’s six wives, Anne Boleyn and Catherine
Howard, were beheaded here at his command. After his death, his daughter
Elizabeth was imprisoned here by her older sister Mary. But when Mary
died in 1558, she was obliged to make Elizabeth her successor.
DAY 4
morning – Stonehenge, Wiltshire
afternoon – Bath, Somerset
On Day 4 we visit the West Country, stopping at mysterious Stonehenge,
built by the native Celtic Britons around 2000 BC, and then spending the
afternoon at Bath – once the Roman spa town of Aquae Sulis (‘the waters
of the goddess Sulis’). The tour includes a visit to the famous hot springs
and Roman baths.
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DAY 5
Stratford-on-Avon,
Warwickshire
No tour of England is complete without a visit to Elizabethan Stratford-on-
Avon, birthplace of the most famous writer of that age – William
Shakespeare – and home to many historic buildings. In the evening we will
see a play at the world-famous Royal Shakespeare Theatre.
DAY 6
Fountains Abbey, Yorkshire
On Day 6 we travel north and visit the majestic ruins of Fountains Abbey,
perhaps the best example of the destruction caused by Henry VIII’s
Dissolution of the Monasteries (1536-40) when Henry sold all the
buildings and land that belonged to the Catholic monasteries. The King
had broken away from the Catholic church in 1534 and made himself the
Supreme Head of the Church of England.
DAY 7
Hadrian’s Wall,
Northumberland
On our final day we visit the most famous symbol of the Roman
occupation of Britain – Hadrian’s Wall. Although Julius Caesar led the
first invasion of Britain in 55 BC, it was under the Emperor Hadrian that
the Roman legions reached the most northern point of their Empire and
built a wall from coast-to-coast as protection against the Scottish tribes.
Complete the table with the missing dates and names from the text.
What was happening in your country during these periods of history? Who
were the key people and which places are associated with them?
Spices
In 1600 the East India Company was formed under Elizabeth I to
compete with Dutch traders in the oriental spice trade. The company was
given a monopoly on all goods imported to England from Asia. From the
1750s the company became more ambitious, starting to invade and
conquer parts of India. It was now the biggest company in the world, and
also an unofficial arm of the British government. When Queen Victoria
came to the throne in 1837, the whole of India was under British rule, and
she was made Empress of India. When she died in 1901, the British
Empire had expanded so much that it included one fifth of the total
population of the world.
Sugar
As tea and coffee grew in popularity in Britain in the 18 th century, the
demand for sugar to sweeten them also grew. Sugar plantations in the
West Indies owned by European colonists needed more workers, so their
owners imported slaves from West Africa. A circular trade developed and
islands such as Jamaica and the Bahamas became British colonies. Ships
from Britain carried cotton and metal goods to Africa, where they were
traded for slaves, who were taken on a three-month voyage to the West
Indies. They were traded with the plantation owners for sugar, and the
sugar returned to Britain. Georgian Britain, especially the ports of
Liverpool and Bristol, grew rich on the profits of the slave trade, turning a
blind eye to the cruelty and the suffering involved.
Tea
The East India Company also held a monopoly on the import of Chinese
tea, which became popular and fashionable in the 18 th century. Trading
posts around China such as Singapore and Hong Kong soon became
colonies. At the same time, people in America, which the British had
colonized in Elizabethan times, were protesting about high taxes on the
import of common goods from England. A revolutionary group called the
Sons of Liberty began turning back British tea ships from American ports,
and in 1773 they threw tea worth thousands of pounds into Boston
Harbour. The ‘Boston Tea Party’ was the first of many acts of rebellion
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Potatoes
Potatoes, originally from Colombia, were introduced to England by
Elizabethan explorers. Sir Walter Raleigh grew them on his land in
Ireland, which in those days was under British rule. The Irish, poor and
constantly at war internally or with the English, began to rely on this crop,
which was easy to grow and produced a good yield. The poorest families
ate nothing else. But in the 1840s a fungus infected the crops and more
than one million people died of hunger. Another two million emigrated,
mostly to North America, and a de-populated Ireland remained under
British rule until 1922.
Read the text and find out why the British first settled in Australia.
Australia’s first people were the Aborigines. The have occupied the
continent for at least 50,000 years, and before the Europeans arrived in
1788 their population was probably between 3000,000 and 750,000. They
occupied a lot of the northern territory.
Although Captain James Cook had sailed the length of the east coast in
1770 the British did not settle in Australia until 1788. The first ships
arrived and brought 1,000 convicts from England. They called the area
where they landed New South Wales.
Historians still argue today about why the British settled in Australia.
Some say that Britain was trying to find new places to send convicts
because British prisons were too crowded. Others say that the British
wanted to use Australia’s natural resources or that they were attempting
to stop other Europeans from claiming Australia.
Australia’s white population grew slowly after 1788. Most of the people
were either convicts or former convicts who had finished their sentences.
In the 1830s, more migrants arrived in Australia from Britain looking
for a new life. Sheep farming had already developed and many people
found jobs on farms. New colonies appeared called Victoria, Western
Australia, Tasmania and Queensland. They later became the States of the
Commonwealth of Australia.
Complete the text below with the correct form of the verb in brackets
(past simple, past continuous or past perfect).
The Aborigines were (be) the first Australians. There are fewer
aborigines now than when the European settlers … (arrive) because a lot
of Aborigines … (die) from diseases brought by the settlers. In 1921, there
… (be) only 61,000 Aborigines in Australia. By 1991, this number …
(increase) to 270,000 which is approximately 1.5% of the Australian
population. After the European settlement in Australia in 1788, almost 5
million people from 200 different countries … (immigrate) to Australia.
They … (look) for new lives away from problems in their own countries
and they …(hope) to start new lives. They … (find) new lives in Australia
and … (make) it their home. If the British … (not invade) Australia in
1788 it could have been very different.
the USA and the major European countries, Australia, Canada and the
British countries (which compete separately) usually win the most medals.
As happens for the Olympics, host countries usually build special new
facilities for the Games. Manchester spent 20 years preparing for the 2002
Games and built a new 48,000-seat stadium which cost over £100 million.
Luckily, the Games attracted around 1 million visitors to the city and were
a financial success.
The Commonwealth Games have their own version of the Olympic torch
ceremony. On Commonwealth Day (May 11th) in a Games year, the
Queen hands a baton containing a message to an athlete. This is then
passed in relay style to other athletes. They run through different
Commonwealth countries until they reach the host nation. The baton is
opened and the Queen's message is read out at the opening ceremony of
the Games.
Pilgrimage
The history of European tourism can perhaps be said to originate with
the medieval pilgrimage (a long journey or search of great moral
significance, sometimes, it is a journey to a sacred place or shrine of
importance to a person’s beliefs and faith). Although undertaken
primarily for religious reasons, the pilgrims in the Canterbury Tales
quite clearly saw the experience as a kind of holiday (the term itself
being derived from the ‘holy day’ and its associated leisure activities).
Pilgrimages created a variety of tourist aspects that still exist – bringing
back souvenirs, obtaining credit with foreign banks (in medieval times
utilizing international networks established by Jews and Lombards),
and making use of space available on existing forms of transport (such
as the use of medieval English wine ships bound for Vigo by pilgrims
to Santiago De Compostela). Pilgrimages are still important in modern
tourism – such as to Lourdes or Knock in Ireland. But there are modern
equivalents – Graceland and the grave of Jim Morrison in Père
Lachaise Cemetery.
During the 17th century, it became fashionable in England to
undertake a Grand Tour. The sons of the nobility and gentry were sent
upon an extended tour of Europe as an educational experience. The 18 th
century was the golden age of the Grand Tour, and many of the
fashionable visitors were painted at Rome by Pompeo Batoni. A
modern equivalent of the Grand Tour is the phenomenon of the
backpacker, although cultural holidays, such as those offered by
Swann-Hellenic, are also important.
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Famous travelers
People began traveling long ago. The first travelers were nomads and
pilgrims, merchants and traders. They traveled along rivers, lakes and
sea and used simple means of traveling: boats and ferries on water,
horses on land and camels in deserts.
The most famous travelers were explorers: Marco Polo from Venice
in the 13th century; Afanasy Nikitin from Russia, Christopher
Columbus and Vasco da Gama from Portugal in the 15 th century;
Magellan from Spain, Amerigo Vespucci from Italy in the 16th century;
James Cook from England in the 18th century and others from different
countries of the world.
Travel grew and developed together with the development of
transport. First trains and motor-cars appeared in the 19th century. But at
that time only rich people could afford themselves to travel, because
they had enough money and free time for traveling. In the 19th century
tourists traveled by trains and steamships mainly to the mountain
resorts in Switzerland or to the seaside in France.
In 1841 Thomas Cook from England opened the age of organized
tourism. He arranged the first trip for 570 Englishmen by railway. The
excursion was so successful that Cook organized other similar events.
Cook organized his first major continental tour in 1855 but it lost
money. However, after that he managed to negotiate cheaper rates for
crossing the English Channel. The cheaper rates were in return for a
guarantee that he would bring large numbers – the essence of mass
tourism. Tours to France and Switzerland became regular. The Swiss
quickly recognized the need to build the things that the tourists wanted
– hotels and other facilities – so a whole industry began to develop.
After the Suez Canal was opened in 1869, Egypt also became a popular
destination for Cook’s tours.
So in 30 years modern mass tourism was established.
Freddie Laker was one of the pioneers of modern passenger air
travel. He was born in England in 1922. In the Second World War he
was an aircraft engineer and also learnt to fly. After the war, in 1948, he
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holidays for single people, holidays for motor-racing fans, and so on.
Domestic operators specialize in tours for people who want to holiday in
their own country, whilst incoming tour operators are specialists in
providing holiday packages to visitors coming from abroad. For example,
‘Vastravel’, an Italian incoming tour operator, sells tours of Italy to people
from the rest of the world.
Read the dialogue again. Decide if the statements are true (T) or false (F).
1. ‘From £599’ means £599 is the lowest price.
2. You can only eat in your own hotel.
3. You have to pay for organized trips.
4. It’s more expensive if you want a room alone.
5. Children over ten pay the full adult rate.
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Travel Agencies
Travel agencies are retail tourist companies which work directly with the
public. They are often called shops where customers buy different tourist
products. Travel agencies sell tour packages and individual tourist service.
Among tour packages are inclusive tours, charter inclusive tours, inclusive
tours with an excursion, coaching tours and cruising tours.
Travel agencies form groups of tourists to take part in ready-made
prepaid tours. They also make individual travel arrangements.
Among separate tourist services there are tickets, train tickets, boat or
ferry tickets, hotel rooms, car rentals, sightseeing tours, services of a guide
or a guide-interpreter. Travel agencies also offer travel insurances and
theatre tickets to their customers.
A typical travel agency has colorful brochures that illustrate the delights
offered by a wide variety of tours.
The large travel agencies are members of a chain.
There are travel agency outlets in hotels, airports, railway stations, big
department stores, at large factories and plants, etc. There is usually just
one travel clerk in an outlet. He does all the work. He answers phone calls,
meets customers in person, works on the computer, does paperwork, etc.
Of course, he keeps in touch with the head office and knows all up-to-date
information on tours and tickets. Offers and prices are the same in all
outlets of the travel agency.
The travel agent is in direct contact with the client, advising on resorts,
carriers, insurance and travel facilities in general, helping to plan
itineraries for customers, etc.
The travel agent must know the product well and be able to sell it.
Sometimes travel agents are invited to familiarization trips to become
familiar with the destination they are selling. A travel agent should be a
skilled psychologist as he should be able to discover what a client is
looking for. It’s a task of a travel agent to recommend a client the right
product at the right price.
Many holidays are now sold on the Internet. Travel agencies around the
world are worried about this and are trying to explain why they are still
important. The American Society of Travel Agents (ASTA) is using the
Internet to do this!
Myth: The Internet will replace the need for travel agents.
Reality: When it comes to booking travel, travel agents are experienced
professionals. Travel agents sell
- 87% of all cruises
- 81% of all tours and packages
- 51% of all airline tickets
- 47% of all hotels
- 45% of all car rentals.
The Internet is a valuable resource, but it cannot replace the expertise,
guidance, and personal service of a travel agent.
Reality: Yes, they do. Of the people who use travel agents
- 43% are age 35-54
- 33% are age 18-34.
One of the winners of ASTA’s and Hyatt Hotel’s ‘Best Practices Program’
has made a point to educate students about the adventure of travel and of
being a travel agent as a career. This process has made young people
aware of the expertise required to be a professional travel agent.
Four of these myths are discussed in the ASTA article. Which four?
How would you answer the fifth myth from ASTA’s point of view?
Hotel Metro *
Centrally-located budget hotel with friendly staff. Close to Latin Quarter
and Sorbonne – clean, but quite noisy. Basic double and triple rooms –
many are small and cramped. Cheap dormitory beds also available.
Baggage lockers. Internet café. Room only or B&B.
Ambassador *****
Luxurious, modern hotel with discreet and professional staff. Central,
yet quiet, close to the financial district. Top floor suites have spectacular
views of Manhattan. Internet access in all rooms, two pools, gym, sauna.
Laundry / valet service. Extensive breakfast and dinner menu. Three bars.
24-hour room service. Limousine service to and from airport. D, B&B,
satellite TV, minibar, wheelchair access.
Discuss what kind of hotel would be most suitable for the following
guests.
1. A couple and three young children who want a cheap holiday.
2. A retired couple who have a lot of money.
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Read the information again. Tick the facilities that each hotel has.
Reserving accommodation
Complete the second part of the dialogue with the words below.
confirmed credit card expiry date name
Read the text and draw the organization chart for the hotel.
under him comes the assistant or sous chef. Then any other chefs report to
the sous chef. Finally, the kitchen porters come at the bottom of that
reporting line.
A. Complete the sentences (1-5) with a phrase below. Look back at the
text to help you. More than one may be correct.
B. Complete the job descriptions (1-8) with the jobs in the food
and beverage department.
1. The ……… manages the bars on a day-to-day basis.
2. The ……… wash dishes and do very simple jobs in the kitchen.
3. The ……… serve drinks to customers, mix cocktails, and clean all
the glasses.
4. The ……… looks after the wines in the wine cellar, and advises
customers on which wine to choose.
5. The ……… manages the day-to-day running of the kitchen.
6. The ……… serve food to restaurant customers.
7. The ……… helps the head chef and looks after the kitchen staff.
8. The ……… is responsible for the restaurant and the waiting staff.
Work in pairs.
Use the Internet, magazines, or reference books to find out what these
people do in a hotel or on a cruise ship. Report back to your class and note
other interesting jobs you find.
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