Professional Documents
Culture Documents
12 – WHARTON
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B. Debt to Total Assets Ratio…………………………………...52
C. Equity Ratio…………………………………………………….52
Customer Profiling
Graph 1: Sex of the Respondents…………………………………………………………17
Graph 2: Age of the Respondents………………………………………………………...18
Graph 3: Location of the Respondents…………………………………………………..18
Results on the Marketability of the Product
Graph 4: Perception on the Price of the Chicken Wings……………………………..20
Graph 5: How Frequent does People Eat Chicken Wings……………………………21
Graph 6: Number of Box People Usually Buy…………………………………………...22
Graph 7: Sauce of the Chicken Wings…………………………………………………...23
Graph 8: How Frequent does People Avail Food Delivery Service………………...24
Graph 9: Best Time to Satisfy Cravings…………………………………………………...25
Graph 10: Preferred Flavor for Chicken Wings………………………………………….26
Graph 11: Preferred Snacks Partnered to Chicken Wings……………………………27
Graph 12: Preferred Promo when Buying Chicken Wings……………………………28
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I. PROJECT BACKGROUND AND HISTORY
EXECUTIVE SUMMARY
shop business that will offer the best-tasting, best quality, and affordable chicken
wings to reach the increasing demand in Bulacan and Pampanga for chicken
wings in the midst of the pandemic that will surely satisfy the taste buds of the
customers. The main difference to make our product towards other businesses is
that we use fresh chicken wings and high-quality ingredients to make our product
wanted to offer products that are cost-friendly yet can compete to both financial
through its unique taste of the chicken wings that will create an impression to the
hearts and minds of the customers. The proponents made sure that the raw
selling it to the people in Bulacan and Pampang during Fridays and Saturdays.
The company will make use of the social media (Facebook, Instagram, and
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Twitter) to showcase what our business has to offer. The company will also use
different promotions other than social media that will help to boost the sales of
the business.
PROJECT PROPONENTS
● “WingStack”
words, wing and stack. The company included the word “wings” to its
name simply because the business’ main product is chicken wings. While
the word “stack” means being in a properly arranged order and comes
into a large quantity. Wingstack is the name of the firm because we provide
quantity, enough to feed your starving stomachs and satisfy your cravings.
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TYPE OF BUSINESS ORGANIZATION
● Sole proprietorship
can be operated under the name of its owner. It is form due to its simplicity, ease
of setup, and nominal cost. Our business only needs to register the owner’s name
and secure local licenses, and Wingstack is ready for business. Also, sole
● Hybrid
service business. It is manufacturing because we are the one who produces the
chicken wings that will be sold directly to the customers. We also considered
being a service business because in the midst of the pandemic most of the
people want to take their order more conveniently by availing food delivery
Wingstack’s head office will be located at Blk3 Lt6 Milflora Homes, Brgy
Kimberly Ann V. Manabat, Julliane Karl B. Yambao, Rein Zenjah V. Bolactia, Ejay
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T. Villarama, and Lee Ryan S. Calma. Since most of the members in the business
are fond of eating chicken wings, the team reached a decision to sell chicken
wings. Due to the time of pandemic, the owner also came up with an idea on
how he will make it more convenient and easier for the people who want to eat
chicken wings in the area of Bulacan and Pampanga. He began to work on how
he will run the business, organize the business plan and become prepared on
BUSINESS GOALS
VISION
customers. In addition, the company also longs on becoming one of the highest
selling wing enterprises in Bulacan and Pampanga within the next three months.
MISSION
excellent customer service with our delicious food that will exceed the
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OBJECTIVES
1. To produce the best quality chicken wings that will exceed the
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3. To establish a 3a. Increase in sales ₱ 17,500.00 ₱ 25,000.00 ₱ 32,500.00
profitable and
successful chicken 3b. Growth in sales
wings business per reseller None 15% 20%
3c. Number of
people who will
resell the product. 0 4 8
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Organizational Chart and Duties and Responsibilities
Ejay T. Villarama
Purchasing Manager
● Owner
The owner of the business will supervise the team, and be the one who will
● Accounting manager
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● Marketing manager
profits and market share but also considers customer satisfaction, evaluating and
● Production manager
health and safety regulations are met, determining quality control standards, and
● Purchasing manager
goods and services and managing vendors. Also search for better deals and find
● Sales supervisor
Understand customer needs and offer solutions and support, organize and
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III. MARKETING ASPECT
Product / Service
Wingstack manufactures high quality wings with its tasty and delicious
dozen (12 pieces) of chicken wings. The customers are able to customize their
orders by picking their desired flavors. Wingstack has four different flavors such as
Buffalo, Teriyaki, Garlic Parmesan and Garlic Buttered. The product is high class,
yet, the company is still able to lower their rates to make their chicken wings much
with delivery services. Considering this time of pandemic, the business’ primary
concern is their customers’ health, that is why Wingstack will provide delivery
service just to protect their customers and to make the product much more
convenient to get.
Target Market
wants to eat chicken wings in Bulacan and Pampanga. The business believes that
the age group from 15 to 30 is the primary age where brand building efforts could
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take place. They are on limited incomes and seek a value/price relationship that
will not stretch their budgets. The second target is between the ages of 30 to 45,
Market Research
Objectives
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Survey Questionnaire
Age: ________ Sex: F____ M____ Social Status: ________ Location: __________
1. Do you think that 250 pesos per box is an affordable and reasonable price
for a 12-piece chicken wings?
o Yes
o No
o Everyday
o Once a week
o Once a month
o Others: ___________
3. When is the best time of the week to satisfy your craving in terms of chicken
wings? You can choose more than one.
o Monday
o Tuesday
o Wednesday
o Thursday
o Friday
o Saturday
o Sunday
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4. What flavor of chicken wings do you like the most? You can choose more
than one.
o Garlic Parmesan
o Teriyaki
o Buffalo
o Garlic Buttered
o Others: ____________
o Ranch
o Gravy
o Others: ___________
o Discounts
o Combos
o Buy1Take1
o Others: ___________
o One
o Two
o Three
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8. Are there any snack/s partnered with chicken wings would you like to
recommend? You can choose more than one.
o French Fries
o Onion Rings
o Chips
o Others: __________
o Sometimes
o Never
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Graphs and Charts
Customer Profiling
on the results, there are fifty-one (51) respondents whose sex is female while the
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The researchers also gathered the age of respondents. As a result, the
majority of the respondents are in the age of seventeen (17) with a total of fifty-
two (52) respondents. Second is in the age of eighteen (18) with a total of twenty-
two (22) respondents. Lastly is in the age of sixteen (16) with a total of twelve (12)
respondents.
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Based on the survey, the result that the researchers have gathered for the
location of the respondents is that most of the respondents lives in Bulacan with a
total of sixty (60) respondents and the remaining twenty-five (25) respondents lives
in Pampanga.
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RESULTS ON THE MARKETABILITY OF OUR PRODUCT
Based on the survey, the results that the researchers have gathered for the
respondents think that the price of the chicken wings is fair enough and
affordable with a total of sixty-two (62) respondents while there are twenty-three
(23) respondents that does not agree and think that the pricing is too high for a
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The researchers conducted a survey on how often does the respondents
eat chicken wings. As a result, forty-nine (49) of the respondents answered that
they eat chicken wings onc3e a month. Next is once a week with twenty-three
(23) respondents. Then, two (2) respondents answered that they eat chicken
wings every day. Lastly, eleven (11) respondents answered others and they have
specified their answer such as once in two months, when they want to eat, when
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Based on the survey that the researcher has conducted, forty (40) of the
respondents usually order only one box of chicken wings. Some of them said that
they order two boxes with a total of thirty-four (34) respondents. The three boxes
of chicken wings got the least response with only nine (9) respondents. While the
other two (2) respondents said that they usually order depending on the size of
the box and there is one (1) respondent stated that he never tried it before.
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A survey was conducted by the researchers on what sauce they prefer for
the chicken wings. As a result, the greater number of respondents that selected
ranch sauce is forty-nine (49) respondents. Next is gravy with thirty-three (33)
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In this question the researchers want to know how many of the respondents
are ordering through delivery service, as a result sixty-five (65) of the respondents
said that they only avail the delivery service sometimes. Next, are the twelve (12)
respondents who said that every time they order their food. While remaining the
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The researchers conducted a survey where they asked their respondents
on when is the best day to satisfy their cravings. According to the results of the
survey, both Saturday and Friday are the best day to satisfy their cravings, with
the total respondents of sixty-two people (62), followed by Sunday with the total
number of fifty (50) respondents. The responses are high in the days Sunday,
Saturday and Friday. However, the days Monday, Tuesday, Wednesday and
Thursday are low. There are fifth teen (15) respondents who answered Thursday,
then fourteen (14) who answered Wednesday, next is Monday with a total of
thirteen (13) respondents and Tuesday with a number of twelve (12) respondents.
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In this question the researchers have given the respondents a chance to
choose more than one depending on the flavor they prefer. As a result, the
majority of the respondents prefer Garlic Parmesan as the flavor of the chicken
wings with a total of fifty- nine (59) respondents. Second is the Garlic Buttered with
a total of fifty-six (56) respondents. Third is Buffalo with a total of forty-eight (48)
respondents. Fourth is the Teriyaki with a total of thirty-four (34) respondents. Lastly
there are also ten (10) respondents who have chosen “others” and they have
indicated their preferred flavor wings such as salted egg, honey butter, cheese,
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In this question the researchers also gave the respondents the right to
choose more than one snack that can be partnered to our product, chicken
wings, so the researcher could surely know what are the snacks that are preferred
partnered with chicken wings with a total of seventy-one (71) respondents. Next
with that is the onion rings with a total of thirty-nine (39) respondents. Third is the
chips with the total of twenty-five (25) respondents. There are also respondents
who stated their preference on the snack that is not indicated in the questionnaire
such as rice, burger, and nachos. In addition, there is one (1) respondent who said
none and the other one prefers drink which is milk tea. The total respondents who
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As part of the survey conducted by the researchers, it is asked on what
promos does the respondents mostly prefer, it can be Buy 1 Take 1, Combo, or
respondents choose the Buy 1 Take 1promo. There were also fifty (50) respondents
who chose Combo promos. The remaining 44 respondents happen to choose the
Discount promo.
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CONCLUSION AND RECOMMENDATIONS
Conclusion
In the survey that the researchers have conducted, the results showed that
females are more interested in chicken wings than males ages between
seventeen and eighteen years old, and most of them lived in Bulacan. In the
survey, the price that the researchers come up with is affordable for the
respondents. The respondents also answered that they ordered chicken wings
once in a month. In terms of the flavors of chicken wings, the majority of the
respondents likes Garlic Parmesan flavor and their preferred sauce to their
chicken wings is ranch sauce. Also, most of the respondents only orders one box
every time they buy chicken wings. Based on the survey, it shows that every Friday
and Saturday are the days where respondents are more likely to order chicken
wings. It also proves that the respondents order through delivery service
sometimes. Besides, the researchers asked the respondents what is the best snack
partnered for it and French fries got the highest response. Based on the responses,
customers preferred to avail a Buy 1 Take 1 promo than discounts and combos.
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Recommendations
affordable price that can still lead to the expectations and satisfaction of
• The company will produce four flavors: Buffalo, Garlic Buttered, Teriyaki,
the respondents and the company will provide a sauce which is the Ranch
• The business is advised to sell French fries and Onion Rings partnered with
chicken wings.
this way. The business will be more active during Friday and Saturday
because according to the survey those days are the best time to satisfy the
customers’ cravings.
• Considering that most of the respondents are not always availing food
delivery service, still the business will be going provide delivery service for
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• Wingstack will be providing a Buy1Take1 promo as this is one of the promos
that the customer prefers when buying chicken wings. However, this promo
Marketing Strategy
Product
The product itself which is the chicken wings is one of the marketing
strategies we will be using as Wingstack will help the customers to solve their
Packaging
Wingstack will be using a biodegradable paper bag and the brand name
and logo will be attached to the bag. The main packaging for the product will
be the paper meal box. It will be easier for the company to customize the design
of the box for packaging. In addition, paper box meals are an environment-
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Promotion
catchy to the eyes of our customers. As the business created this brand
name and logo it can help us to be recognized and known to the customers.
Social Media
For the vast majority of our marketing, Wingstack has come-up with an
effective marketing strategy that will put the company’s product into exposure.
Since we are in the time of pandemic, live interactions cannot be done. However,
Social media is the most used media in terms of exposure that is why the company
will rely on social media and social interactions using channels like Facebook,
twitter and Instagram. These sites are commonly used by consumers in our
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Overcome Objection
experience and fulfil our customers' cravings and to accomplish the goal and
It is another way for the business to gain more customers as these famous
our business’ visibility to the market will increase. These influencers and their
platforms like YouTube can help us by commending our product and giving good
reviews.
Price
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IV. TECHNICAL ASPECT
Serve/deliver it to the
customer
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Enterprise Delivery System
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Direct Materials of Chicken Wings
List of Ingredients
INGREDIENTS DESCRIPTION
Chicken Wings
Flour
Egg
The content of the hard-shelled
reproductive body produced by a
bird, considered as food; provides a lot
more protein and will produce a
thicker, more stable crust.
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Salt
Black Pepper
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Oil
Butter
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Garlic Powder
Parmesan Cheese
Chili
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Garlic
Maple Syrup
Soy Sauce
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Dry Sherry
Onion
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List of Equipment
Fryer
Stove
A kitchen stove often called simply a
stove or a cooker is a kitchen
appliance designed for the purpose of
cooking food. Kitchen stoves rely on
the application of direct heat for the
cooking process.
Freezer
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Materials Needed (For Service)
MATERIALS DESCRIPTION
Motorcycle
Delivery Bag
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Paper Bag
Telephone
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Procedures of producing the product / Rendering the Service
Chicken Wings:
1. Wash the chicken wings in water, make sure that the chicken wings are
2. Marinade the chicken wings at least 6hours with salt and pepper, 5
calamansi juice, 2tbsp oyster sauce, 3cloves garlic and ginger, 3 laurel
leaves, 2tbsp sugar, 1tbsp fish sauce, and 2tbsp soy sauce.
4. In frying, make sure that the oil in the pot is hot before you place the
5. Put the chicken wings one by one in the pot and set it in a medium fire.
7. Add the chicken wings in the pan of sauce then continue mixing it for 2-
3mins.
Buffalo Sauce:
1. In a pan, make sure to first put the oil before the butter,
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3. Add 1cup of ketchup and 1tbsp of brown sugar then wait for it until it boils.
Teriyaki Sauce:
1. Mix 2cups of water and 2tbsp of flour in a pot and stir it in a low fire.
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V. FINANCIAL ASPECT
A. Projected Financial Statement
WingStack
Statement of Income
For the Month Ended August 31, 2020
Sales
Gross Sales ₱ 17,500.00
Less: Sales Returns and Allowances ₱500.00
Sales Discounts 625.00 (1,125.00)
Net Sales ₱ 16,375.00
Cost of Good Solds
Merchandise Inventory (08/01/2020) 0.00
Purchases ₱ 9,000.00
Less: Purchases Returns and Allowances ₱200.00
Purchase Discounts 300.00 (500.00)
Net Purchases 8,500.00
Cost of Good Available for Sale ₱ 8,500.00
Less: Merchandise Inventory (08/31/2020) (2,500.00)
Cost of Goods Sold (6,000.00)
Gross Profit ₱ 10,375.00
Expenses
Supplies Expense ₱1,000.00
Utilities Expense 2,000.00
Advertising Expense 750.00
Miscellaneous Expense 1,500.00 (5,250.00)
Net Income ₱ 5,125.00
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WingStack
Statement of Changes in Owner’s Equity
For the Month Ended August 31, 2020
Subtotal ₱ 15,125.00
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WingStack
Assets
Current Assets
Cash ₱ 9,000.00
Inventories 2,500.00
Supplies 2,125.00
Liabilities
Current Liabilities
Owner’s Equity
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B. Financial Statement Analysis
1. Liquidity Ratio
A. Current Ratio
B. Quick Ratio
o However, in our statement of financial position there are only cash and
C. Cash Ratio
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2. Profitability Ratio
A. Gross Profit Margin
o To get the average equity the total owner’s equity indicated in the statement of
financial position will be divided by two
o Wherein the Total Owner’s Equity is 13,625
=13,625/2 = 6,812.50
o To get the average assets the total assets indicated in the statement of financial
position will be divided by two
o Wherein the Total Assets is 15,125
=15,125/2 = 7,562.50
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3. Solvency Ratio
A. Debt to Equity Ratio
C. Equity Ratio
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