Senior High School

St. Francis Technical Institute

Center for Development, Training and Competency Assessment Inc.

BUSINESS PLAN

CORN STARS
“Taste of delight in every bite!”

ADDRESS:
1490 Camia St. Area A Libis Camarin Caloocan City.

CONTACT NUMBER:
09206905490

SUBMITTED BY:
Andrew C. Mendoza
Robie Bryan L. Berdan
Lhoyd Gaston S. Dagdagen
Zion Gdden Andreazkizzer A. Santos
Ria B. Aducal
Jessa Mae G. Calumpiano
Ma. Theresa Mae L. Flores
Cherry Ann A. Pedimonte
Nerie C. Tayo

Edith Mae S. Perez

Subject Adviser
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

TABLE OF CONTENT

1. EXECUTIVE SUMMARY ……………….………………. 1

2. MANAGEMENT AND ORGANIZATION ……………….………………. 2

a. Company Name ……………….……………….

b. Logo ……………….……………….

c. Tagline ……………….……………….

d. History ……………….……………….

e. Vision Statement ……………….……………….

f. Mission Statement ……………….……………….

g. Address/Location ……………….……………….

h. Organizational Chart ……………….……………….

i. Type of Business Ownership ……………….……………….

l. SWOT ANALYSIS ……………….……………….

3. PRODUCT/SERVICE PLAN ……………….………………. 3

a. Purpose of the product/service ……………….……………….
b. Product Unique Features ……………….……………….
c. Material Requirements and Sources of Supply .……………….
d. Production/Service Process and Controls .……………….
e. Distribution Logistics ……………….……………….
f. Regulatory and other compliances Issues……………….……………….
(Legal Requirements)
4. MARKET PLAN ……………….………………. 4
 4.1. Market Analysis ……………….……………….
a. Target Market ……………….……………….
b. Competition ……………….……………….
c. Market Trends ……………….……………….
d. Market Research ……………….……………….
4.2. Marketing Strategies ……………….……………….
4.3. Sales Strategies ……………….……………….
4.4. Product/Service Characteristics or Features ……………….
4.5. Pricing Policy ……………….……………….
5. OPERATING PLAN ……………….……………….
6. FINANCIAL PLAN ……………….……………….
7. EXHIBITS AND APPENDICES ……………….……………….
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

EXECUTIVE SUMMARY
Corndogs are sausages that are covered with a thick layer of batter
that is deep-fried. This snack was first introduced by German Texans in
the 1920s. Corndogs can come up with so many flavors and twists that
make it unique to the public. At the time goes until it became a trend
here in the Philippines. Andrew and his classmates come up with the
name Corn stars. 
"Corn stars' ' is a new brand that sells trendy delicious corn dogs at
1490 Camia St. Area A Libis Camarin, Caloocan City where you can
find it easily. Also, you can reach us by dialing our hotline number for
faster transactions. Our business wants to bring happiness to make our
customers smile with great satisfaction with our high-quality corndogs
that are so affordable. We believe that our product will hit the market
and become successful. The business was founded by Andrew and his
fellow classmates under the St. Francis Technical Institute with a
willingness to sell these delicious corndogs to the people.
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

MANAGEMENT AND ORGANIZATION

A. Company Name
Corn Stars
B. Logo:

C. Tagline
Taste of delight in every bite!
D. History of the business
In 2020, inspired by the very famous corn dogs from South Korea.
Andrew together with his colleagues focused their creative energies on
formulating the best and most delicious corn dogs in the city. After
weeks of experimenting and lots of trial and error, they finally came up
with the first stick of delight that soon become the most delicious corn
dogs in the city. Andrew shared his corn dogs with his family and
friends and received many compliments. And it is the cue of the starting
success of the Corn Stars.
E. Vision
To establish our company as the market's best choice for delicious
yet low-cost local corndogs and to provide our customers a wide variety
of flavors that will suit their tastes.

F. Mission
We at Corn stars look forward to bringing smiles to our customers'
faces by providing them with high-quality corndogs that will bring them
delight while remaining accessible, low-cost, and eco-friendly.
G. Address/Location
1490 Camia St. Area A Libis Camarin Caloocan City.
H. Organizational Chart
I. Types of Business Ownership
We are a partnership type of business ownership that makes every
member the owner of the business for fair share of profit even if every
member will have a different role in doing our business.

J. SWOT Analysis
STRENGTH
- affordable and friendly pricing
- Good location
- Corndog has unique ingredients, has not been seen in others.
WEAKNESSES
- having a similar product on location
OPPORTUNITY
- if our product becomes a popular to others, there is a chance the
profit will grow
- many young people are on location because there is a chance that
many will buy
THREAT
- Already established corndog in the location
- having competitors
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

PRODUCT/SERVICE PLAN
A. Purpose of Product and Service
The purpose of our product is to give a new taste and style of corn
dog. We are going to upgrade the old version of corn dog by putting
some toppings outside to achieve the unique flavor of our product. Our
product will satisfy our customers and will make them love it.
B. Product Unique Features
Corn stars Corn dog highlights are its hotdog wrapped with ham
and triple down cheese and our very own corn wrapped recipe, Features
a high-gloss finish.

• We have varying size all the way from bite size to half long
size
• A non-pointed stick so the kids may not worry getting
harmed
• Cheese hotdog coated with melted cheese inside and cheese
cubes on the outside
• A perfect on-the-go food when on a rush day
C. Materials requirements and source of supply
Ingredients

Cheese whiz 77 pesos Supermarket

All-Purpose Flour 26 pesos Kiko Market
Sugar 14 pesos Kiko Market
Baking Powder 15 pesos Kiko Market
Vinegar 5 pesos Kiko Market
Salt 5 pesos Kiko Market
Eggs 20 pesos Kiko Market
Hotdog 152 pesos Kiko Market
Milk 27 pesos Kiko Market
Vegetable Oil 5 pesos Kiko Market
Sticks 15 pesos Kiko Market

Materials

Gas Stove Measuring Spoon

Knife Measuring Cups
Frying Pan Whisk
Chopping Board Tongs
Mixing Bowl Strainer
D. Production/ Service Process and Controls
Procedure
Step 1: In a medium bowl, combine cornmeal, flour, salt, pepper, sugar,
and baking powder. Stir in eggs and milk.
Step 2: Preheat oil in a deep saucepan over medium heat. Insert wooden
skewers into frankfurters. Roll frankfurters in batter until well coated.
Step 3: Fry 2 or 3 corn dogs at a time until lightly browned about 3
minutes. Drain on paper towels.

E. Distribution Logistics
We distribute our products in a direct channel way which allows
the manufacturer or service provider to deal directly with its end
customer because of our location at 1490 Camia St. Area A Libis
Camarin Caloocan City makes us near to our target market that makes
the distribution of products easier.
F. Regulatory and Other Compliances Issue
 Senior High School

St. Francis Technical Institute

Center for Development, Training and Competency Assessment Inc.

MARKET PLAN
Marketing Strategy
For our marketing strategy, we made a poster, our stall design, and
a jingle for our advertisement.
Poster

Stall Design
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

OPERATING PLAN
 Senior High School
St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

FINANCIAL PLAN

Senior High School

 St. Francis Technical Institute
Center for Development, Training and Competency Assessment Inc.

EXHIBITS AND APPENDICES