NMS’ REVIEWER MALIGAYANG PAGBATI SA LAHAT NG MGA MAGSISIPAGTAPOS!

ICT S212 MEDIA AND INFORMATION
LITERACY
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In addition, with expressing our views on
issues, we need to understand that people are
different and cultures are diverse.
Intercultural dialogue A process that
comprises an open and respectful exchange or
interaction between individuals, groups, and
organizations with different cultural
backgrounds or world views.
Intercultural dialogue

✓ to develop a deeper understanding of

USING MEDIA AND THE INTERNET FOR diverse perspectives and practices;
SELF-EXPRESSION ✓ to increase participation and the
freedom and ability to make choices;
Freedom of Expression
✓ to foster equality; and
➢ guaranteed when people are given ✓ to enhance creative processes
access to information and the skills to
process and use this information for
personal, professional, and social
development
➢ necessary precondition for attaining
sustainable development

1987 Constitution, Article iii, section 4

“No law shall be passed abridging the

freedom of speech, of expression, or of the
press, or the right of the people peaceably to
assemble and petition the Government for
redress of grievances.”

As we practice our freedom of expression, we

should also incorporate it with ethics and
responsibility.

Ethics “the science of morality”

Responsibility “being accountable in every

action that we do"
NMS’ REVIEWER MALIGAYANG PAGBATI SA LAHAT NG MGA MAGSISIPAGTAPOS!
POSTING & SHARING MEDIA &
INFORMATION RESPONSIBLY
DIGITAL FOOTPRINT
➢ refers to the digital trail or imprint of
someone’s virtual life, which enables some
other online users, including strangers, to
identify them through their online behavior
Whatever we do in the digital world reflects on
ourselves, our identity, and our reputation.
FORMS OF ONLINE THREATS &
HARASSMENTS
Online identity theft stealing another
person’s identity and pretending to be the
account owner
Cyber trespassing/cyber stalking stealing
another person’s password to gain access to
his/her personal accounts
Cyberbullying harassing someone online,
sometimes through cruel messages,
discriminatory comments, or hate campaigns
Narcissism uncontrolled and excessive
posting of “selfies”
➢ Narcissists love just the image of
themselves and think that people will
love them just when they are perfect
Online groomers often adult sex predators
pretending to be peers
Sexting sending sexually oriented messages,
including lewd humor, through text
messaging
Facebook depression caused by excessive
and unguided use of Facebook
Facebook envy comparing one’s self with the
unrealistic public image of friends, which
leads to low self-esteem
Illusion of privacy anything can be said to
the account owner by anyone, including
those unknown to them
Illusion of security anything that is posted
can be used against the account owner, as
this constitutes digital footprint or imprint,
among others
Phishing an attempt to make the user send
his or her log-in information and password to
a fake online account
We have to understand that the digital world is
far different from the real world.
Guidelines to address cyber threats:
✓ Think before you create, share, and post
messages online.
✓ Post wholesome pictures and videos all the
time.
✓ Protect your computer and gadgets from
viruses and worms by checking suspicious
messages and links.
✓ Use a strong password.
✓ Choose the most secure and trusted digital
sources.
✓ Always acknowledge your sources when
used in writing school reports and
research.
✓ Respect other people’s opinions.
✓ Comment on posts politely and
appropriately.
✓ Promote a positive self-image online.
✓ Respect one’s privacy.
NMS’ REVIEWER MALIGAYANG PAGBATI SA LAHAT NG MGA MAGSISIPAGTAPOS!

READING PRINTED & VISUAL MEDIA Characteristics of Advertisements:

Elements of newsworthiness ✓ Copy - the textual information that talks

about what a product/service is all about
✓ Timeliness - the relevance of the story
✓ Images - may be still or moving
✓ Prominence - deals with the popular
✓ Appeal - may convey certain mood or
individuals covered by the news
an overall feeling that is established
✓ Proximity - refers to the nearness of the
through the interplay of typeface, logo,
news
color, shape, and image, among others
✓ Unusual/Oddity - includes some unusual
stories that appeal to human interest
✓ Conflict - deals with the controversial
issues, disagreements, and resolutions
✓ Currency - focuses on the recency or
how updated these stories are

How to use NEWS INFORMATION?

➢ The primary function of the news is to

inform people about significant events
that are happening.
➢ News information also enables people to
gain insights on social, political,
economic, and cultural issues - what the
industry leaders say through their
opinions, reflections, and views on
burning issues.
➢ It is more useful for getting in-depth
stories that the audience might not get
from other sources due to limited time and
space.
Advertisements
➢ This refers to paid form of communication
to promote product and services.
➢ The visual images convey meanings that
can be decoded beyond words.
➢ The interpretations of these images are
dependent on the orientations of the
people who see them.
How to use information from
ADVERTISEMENTS?
➢ Advertisements create a need in which
they make people aware about
products and services at the same
time persuade people to buy them.
➢ People are enticed to buy and try
these products and services due to
persuasive advertising even if they do
not necessarily need them.
➢ Advertisers also buy space and time
as sponsors of media products and
programs.
➢ Advertising is the lifeblood of media
industry.
NMS’ REVIEWER MALIGAYANG PAGBATI SA LAHAT NG MGA MAGSISIPAGTAPOS!

PRODUCING MEDIA & INFORMATION

CONTENT

Socialization

➢ one of the significant contributions of media

today, specifically social media
➢ has become the fourth most important
function of media and information

Citizen journalism

➢ ordinary citizens become instant news

reporters as they report stories from remote
locations and are then picked up by the
broadcast networks

Backpack journalism

➢ happens when a journalist who is equipped

with a smartphone can conduct and record
interviews, write stories, take pictures, and
upload them on the Internet immediately for
livestreaming

How to produce media and information

materials?

✓ Consider the audience & their information

needs.
✓ Identify the purpose for producing the
media and information materials.
✓ Classify the channels for communicating
the message.
✓ Know how to source out information.