GLOBAL MARKET PERSPECTIVES

FACULTAD DE NEGOCIOS
CARRERA: ADMINISTRACIÓN Y NEGOCIOS
INTERNACIONALES

TEMA: EVALUACION CALIFICADA

NOMBRE DEL CURSO:

GLOBAL MARKET PERSPECTIVES

NOMBRE DEL PROFESOR:

RICARDO FERNANDO COSIO  BORDA

PRESENTADO POR:

Marín Balladares Caroline N00188736

Estrella Ruiz luis jhonatan N00224166
Vidal Alfaro Richard Angel N00218254
Zelaya Calderón Gretel Brenda N00164572

CICLO:
6to

CÓDIGO DE CLASE:
MAGM 3106

Comas
2021

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 GLOBAL MARKET PERSPECTIVES

I. PREGUNTAS:
1. Make a market and consumer profile of one of the member countries of the Pacific
Alliance (excluding Peru). (6 points)

2. Explain the techniques for making decisions. Subsequently, analyze the best
technique to use in a company with a presence of international operations in markets
of different cultures. (3 points)

Within the group decision-making process, we have three types of processes that companies should
take into account to obtain favorable results depending on the situation or circumstance.

 Brainstorming. It is a process of decisions in the group in which negative information is not

allowed, on the opinions suggested by any member of the group until all the members have
presented valuable information.
 Nominal group technique. It is a process designed to ensure that each member of the group
has an equal share in decision-making. Each member writes down their ideas, presents the
ideas verbally to the group. It is usually written on a blackboard for the other members to
see and have as a reference, after all the members have presented their ideas, the whole
group discusses them simultaneously. The discussion tends to be spontaneous and
unstructured. When the discussion is over, a secret vote is taken to allow members to
support the best favorite idea without fear.
 Delphi technique. An outing must be carried out when questionnaire rotation on a specific
problem among group members is involved. The results of the questionnaires are shared
among the group members. They continue to rotate to refine individual responses until
consensus is reached on the problem. The difference between the 2 previous methods, is
that this method does not make the members of a group face to face

We consider that the best technique to make a good decision taking into account that it is an
internationally positioned company in countries with cultures such as Coca-Cola is to use the Delphi
technique, because it is a structured communication technique developed as a systematic and
interactive method. prediction, which is based on a group of experts. It is a prospective technique
used to obtain important quantitative, but relatively accurate information about the future.

3. Review the following readings on Xiomi's market share and positioning strategy.
Justify the techniques that company used. Use concepts seen in class. (3 points)

https://iide.co/case-studies/xiaomi-marketing-strategy/
https://thestrategystory.com/2021/08/05/xiaomi-marketing-strategy-india/

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The positioning strategy they used was one of low prices: they sell equipment with attributes that are
worth paying at that price since the attributes of their cell phones are equal to the attributes of other
cell phones: devices such as Samsung or iPhones are at a much higher price.

In other words, they offer high-end equipment at a price accessible to the public and much cheaper
than the others. Their prices are aggressive with very impressive offers.

They used the two types of advertising, first they started with electronic media advertising through
social networks and sales through web platforms and later they realized that advertising through
traditional media also helped them too much to become more known, they chose figures very known
in the country or continent where figures with influence in such countries were entering and with
which the population feels identified.

They also used the comparison strategy since what the competition sells and what they offer is just
as good.

They also used external public relations since they attracted their consumers with their flash sales
and they, seeing that they were fast sales and with low prices, began to tell their family, friends and
acquaintances and this company became more known by word of mouth. and in this way the fact of
having a branch in that country is saved.

They used consumer-centered marketing since they want the customer to feel satisfied and they feel
that they are paying a fair price and even less than what they should pay for everything that the
product offers them and you use both types of means to to become known traditional media and
interactive media.

This is its biggest advantage Xiaomi's flash sales as they help reduce inventory costs and
overproduction disasters. It is an exciting marketing strategy in which Xiaomi uses discounts, time
limits and limited stocks as tactics to fascinate customers.

4. Advertising has specific functions that are developed in order to generate emotions in
consumers and link the products characteristics. Establish real examples of three
publicity functions in different advertising campaigns. (3 points)

5. Conduct an analysis of the development of electronic commerce in times of pandemic

in our country. Emphasize particular initiatives by entrepreneurs and government
programs in relation to this issue. (5 points).

Together with the group we analyzed that throughout this time, especially in times of
pandemic, most of the population, including young people and adults, undertook in many
ways. We know that the pandemic was a severe blow to the economy and that this led to
many Peruvians losing their jobs and not only that, so many informal workers, including
itinerant workers, could not go out to the streets to work. All that time was very hard for the
country, despite them in these times they are in economic reactivation to recover everything
lost throughout the year 2020.
Analyzing what the government has for Peruvian entrepreneurs we find the following:

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GOVERNMENT PROGRAMS CHARACTERISTICS BENEFITS

The objective of the FAE-Mype is to

Entrepreneurs can obtain working
guarantee the credits granted by
capital loans at interest rates of
Cofide to the entities of the
between 2.62% and 4.42%, due to
FAE-Mype financial system and to the savings
the guarantee it holds and the
and credit cooperatives (coopac) to
auction mechanism for these
meet the working capital
resources.
requirements of the entrepreneurs.

The purpose of Reactiva Peru is to

Las empresas,
guarantee the credits that are
independientemente de su
provided to meet the working
tamaño, de diversos rubros
capital needs of companies so that
económicos pueden acceder a los
Reactiva Perú they can meet their payments and
créditos en el marco de Reactiva
short-term obligations with their
Perú a plazos de hasta tres años
workers and suppliers of goods and
con periodos de gracia de hasta
services, ensuring that they are not
12 meses.
break the chain of payments.

The most important thing is that entrepreneurs know how to manage their savings and
earnings well as they develop as entrepreneurs. In this way, success in your business is
guaranteed and that leads Peruvians to more and more overcome ourselves and achieve our
goals.

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