SWITCH2021 - Exhibitor's Platform Deck

Singapore Week of Innovation and Technology
(SWITCH): An Introduction to the platform

PLATFORM DECK FOR EXHIBITORS
Making the most of your time at SWITCH2021!

SWITCH 2021 l 2
Contents
1 Showcasing your organisation, products and expertise
2 Retrieving booth analytics for follow-up
3 Hosting a networking session using Rooms
4 Additional exposure via the SWITCH2021 Show Directory
5 Getting help
SWITCH 2021 l 3
1. Showcasing your organisation,

products and expertise
Back to main contents

Showcasing your organisation, products and expertise SWITCH 2021 l 4
Listing banners
You will be required to provide us with your Listing Banner
Image and Small Listing Banner in the onboarding form as
part of the Exhibitor Welcome e-mail sent to you.
Here is a guide on where these banners will appear.
You will still be able to edit them later, via your exhibitor
dashboard.
Listing Banner image (1200x250px, 590x250px or

385x250px depending on booth size) will appear at
the main exhibitor listing on the Showcase tab
Small Banner image (385x250px) will appear at the

event landing page, at your content session page*,
and on the SWITCH2021 Show Directory
*Content session page banner feature only

applicable to exhibitors with allocated Back to main contents
content sessions.
Spotlight image/video
Spotlight Image (1920x400px)/Video will appear at

the top of your virtual booth and at any exhibitor
profile quick-view launch panels

Building a powerful story at your virtual booth

By accessing your exhibitor’s dashboard, you can:
Create a compelling hello with a video or

image that represents your organisation
Set up your website and social links

Provide a concise organisation description
Create a custom Call-To-Action to generate leads and direct

attendees to your landing page
Showcase video content
Upload products and services
Upload files and brochures

Understanding what attendees can do at your booth

At your virtual booth, attendees can:
Visit your social media platforms and

website
Share their contact information with you
Initiate a Chat or send an email to your booth

administrator(s)
Click through your CTA button to visit your

designated landing page
Watch your videos from your video reel
View your products and services listing
Interact with your team members

Back to Showcase Guide
Download your files/brochures

Access your exhibitor’s dashboard

In order to customise the outlook and populate content to your booth, you will need to access your exhibitor’s dashboard:
Click to launch the drop-down

menu and see more options
Click to access Exhibitor’s

Dashboard
Then click each tab to access

dashboard functions
Customising booth outlook and information

Click to edit booth outlook and information
Upload Logo: Upload Spotlight Cover Image/Video:

● 300x300px ● 1920x400px
● File size no larger than 5MB
Input Exhibitor Name/Title (150 character limit)
Input Description (5000 word limit)

Input Social Links
Upload Exhibitor Brochure:

● Selected file formats (.DOC, .DOCX, .PPT,
.PPTX, .PDF, .XLS, .XLSX)

Add Custom Call To Action

(150 character limit)
Text formatting
Add Custom Call To

Action Description
(1000 word limit)
Click-thru Link
Customize Button Label (20 character limit)

Eg. Find Out More/Join Now
Sample CTA features and click-thrus that will be featured at your
booth

Click to upload/change Listing Banner image

● 1200x250px, 590x250px or 385x250px
(depending on booth size)
Click to upload/change Small Listing Banner image

● 385x250px

Adding products and services

Click to publish product or service
● Max. 20 products
Input Product/Service Name

Text Formatting Sample carousel of products and services that will appear at your
booth page when added
Input Product/Service Description
(5000 word limit)
Customise Button Label

Eg. Find Out More/Join Now
Click-thru Link
Drag and drop to upload Product Image:

● 1024x1024px Back to Showcase Guide
Adding products videos
Click to view your video reel
Click to add videos:

● Add videos of your products from
YouTube, Vimeo or Youku
● Max. 20 videos
● If the YouTube video that you provide
contains copyrighted material, it might
not play.
Use these controls to:

- Play video
- Edit video caption (150 character limit)
- Delete video

SWITCH platform at a glance SWITCH 2021 l 15
Other platform features

Click to access account settings panel
Event Feed - View highlights and updates from the Organizer
Happening Now - Expand for a quick view of ongoing sessions,

active rooms and networking lounges
People - Click to explore and connect with SWITCH attendees
and speakers

Other platform features Notifications - Click for quick updates on:

● Attendees who have viewed your profile
● Attendees who have sent you meeting requests
Click to access your SWITCH Calendar:

There, you will be able to:
● View conferences you are attending
● See meetings you have scheduled
● Block out calendar slots so that
attendees who may wish to connect
with you can assess your availability
Messages - Click to chat and interact with attendees

SWITCH 2021 l 17
Click here to access the Exhibitor’s Dashboard >>

SWITCH 2021 l 18
2. Retrieving booth analytics for

follow-up

SWITCH Showcase – Enriched Booth Analytics

As part of your exclusive exhibitor’s access, you will also have insights to booth
engagement analytics in real-time:
1. User engagement summary and reports
2. Engagement actions performed by specific users
3. Ranking of users by frequency of engagement for targeted follow-up
View your Booth Engagement Summary at

a glance
Click to export and download Engaged

Users Report (.xlsx)
Click on specific users to:

- See more information about them
- View specific engagements they performed
- Set up meetings with them (page 22-24) Back to main contents
- Initiate a chat
Retrieving booth analytics for follow-up SWITCH 2021 l 20
User engagement insights
Engaged User’s profile upon launch
Click to add a Note about the User
Scroll down to access more details about the User:

● Availability for meetings
● Industry
● Job function/department
● Interests
● Other profiles similar to the User
Back to Analytics Guide

Retrieving booth analytics for follow-up SWITCH 2021 l 21
User engagement insights
Click on the ‘Engagement’ tab to see how the

user has interacted with your booth. Use this
information for lead targeting and to reach out to
the user via the ‘Chat’ function’ or set up a
meeting with them to connect.

Connecting with the SWITCH Community SWITCH 2021 l 22
Video Meetings
Launch any User’s profile to interact with them
Click on the ‘User Information’ tab to set up video

meetings within the platform
Set:
● Date
● Time
● Meeting Agenda
Click to send meeting invite

Video Meetings
A notification will appear when the User responds
to your meeting invite. Click to view.
Your booth administrator(s) will also receive

e-mail notifications when an attendee initiates a
chat with you or schedules a meeting with you.
Access your SWITCH

calendar to view/join the
meeting

Video Meetings
Click to reduce meeting screen size
In-meeting view
Click to share your screen
Meeting duration timer
Permissions to access camera/microphone must

be enabled in order to start session. You may turn
off your camera/microphone using this control
panel when inside the meeting.
Direct Messages
Launch any User’s profile to interact

with them
Click on the ‘Chat’ tab to send a

direct message to the User

SWITCH 2021 l 26
3. Hosting a networking session using

Rooms

Hosting a networking session using Rooms SWITCH 2021 l 27
SWITCH Rooms
An exclusive 60-minute Networking Room* session for select partners to
network with attendees after your content session.
Plan a moderated conversation to engage attendees and share industry

insights, brand offerings and services.
*A Room will only be created for eligible partners.
Scroll down to find out how to leverage Room functions for effective and
meaningful discussions with participants
Go to Rooms Guide
Conducting Room sessions By accessing your Room, you can use:
Live Chat - Participants can use this window to

communicate with speakers and moderators
If you are experiencing issues accessing Rooms, please click here to troubleshoot.
Poll - Create polls to gain insights to the
consensus of the Room
Q&A - Participants can pose questions to the

speakers here
People - View all Room participants here and

interact with them via direct message/set up
meetings with them

Participants can “Raise their Hand” to come on-screen
Use room controls to manage your
to connect with speakers and join the conversation to
presentation
ask a question. Click accept to allow the connection.
Accessing Rooms
Click to access Rooms
For all partners entitled to 60 minutes of

Networking Room Sessions, please use the
‘Rooms’ tab to access your sessions
If you are experiencing issues accessing Rooms, please click here to troubleshoot.
Back to Rooms Guide

Moderating Room sessions (Live Chat)
Live Chat allows participants to interact with your

moderators and other session participants
Pin important messages to keep it at the top of

the chat window
Click here to manage/delete chat content
Enter responses to the chat (250 character limit)
Back to Rooms Guide

Moderating Room sessions (Poll)
Polls are a great way to interact with all your

participants and gain insights to the consensus of
the Room. Click here to view and create polls
Click to create a poll and view results in real-time

as participants answer it
Back to Rooms Guide

Moderating Room sessions (Q&A)
View all questions posted by participants here.

You will be required to moderate the questions
before they are available to all attendees
Click to view Pending, Accepted and Rejected

questions
Click to answer a question in the Q&A window.

You may also choose to answer the question
verbally in your live video
Back to Rooms Guide

Moderating Room sessions (People)
Click to view Room participants and speakers
Click on the name of any participant to interact

with them:
● Initiate chat
● Set up a meeting with them
You will also be able to see their:

● Availability for meetings
● Industry
● Job function/department
● Interests
● Other profiles similar to theirs
Participants can also use this tab to interact

with other attendees and your session speakers Back to Rooms Guide
alike.
Room controls
Click to share your screen
Click to record your session
Monitor the time remaining on your session
Click to turn on/off your camera
Click to turn on/off your microphone
Back to Rooms Guide

Click to leave the Room
SWITCH 2021 l 35
Click here to access Rooms >>
Back to Rooms Guide

SWITCH 2021 l 36
4. Additional exposure via SWITCH

Show Directory

Additional exposure via SWITCH e-catalogue SWITCH 2021 l 37
Reaching out to the wider innovation and tech industry
Partners and exhibitors will be listed on

the SWITCH Show Directory to drive
traffic from the wider global innovation
and technology industry to your virtual
booth
Your company logo and an excerpt

about your organisation will be featured
here.

SWITCH 2021 l 38
5. Getting help

Getting help SWITCH 2021 l 39
Rooms troubleshooting
If you are experiencing any trouble with Rooms, please try the following solutions:
● Recommended browser – Google Chrome (Version 83 or later)

● Provide access to Mic & Camera at the main landing page of the lounge
● Check your microphone for audio output and ensure the correct output is used
● Ensure you are not connected to VPN or are tethered to connections with firewall restrictions
● Stable internet connectivity is required for a bump-free session
● Use a personal device if your corporate device has been connected by default to a VPN
● Try using your browser in incognito mode
If you are still unable to join and participate in room sessions, please email Sherilyn Soh at Sherilyn.Soh@mpinetwork.com or Samuel Lim at
Samuel.Lim@mpinetwork.com for assistance.
Back to Rooms Guide

Getting help SWITCH 2021 l 40
Contact Us
For further assistance on any other platform access issues, please email Sherilyn Soh at Sherilyn.Soh@mpinetwork.com or
Samuel Lim at Samuel.Lim@mpinetwork.com.
SWITCH EVENT PLATFORM AT A GLANCE
1. 2. 3. 4.
Showcase your products and Enriched booth data-analytics with Drive deeper engagement by Last but not least, gain exposure
expertise at your virtual booth and ranking of most-engaged users for hosting an organisation-branded and drive traffic to your virtual
drive visitors to take an action targeted follow up networking session after your booth through the SWITCH2021
there content session Show Directory.

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Singapore Week of Innovation and Technology

(SWITCH): An Introduction to the platform

Making the most of your time at SWITCH2021!

2 Retrieving booth analytics for follow-up

3 Hosting a networking session using Rooms

4 Additional exposure via the SWITCH2021 Show Directory

1. Showcasing your organisation,

Back to main contents

Here is a guide on where these banners will appear.

Listing Banner image (1200x250px, 590x250px or

Small Banner image (385x250px) will appear at the

*Content session page banner feature only

Spotlight Image (1920x400px)/Video will appear at

Back to main contents

Building a powerful story at your virtual booth

Create a compelling hello with a video or

Set up your website and social links

Create a custom Call-To-Action to generate leads and direct

Showcase video content

Upload products and services

Back to main contents

Upload ﬁles and brochures

Understanding what attendees can do at your booth

Visit your social media platforms and

Initiate a Chat or send an email to your booth

Click through your CTA button to visit your

Watch your videos from your video reel

View your products and services listing

Interact with your team members

Download your ﬁles/brochures

Access your exhibitor’s dashboard

Click to launch the drop-down

Click to access Exhibitor’s

Then click each tab to access

Customising booth outlook and information

Upload Logo: Upload Spotlight Cover Image/Video:

Input Exhibitor Name/Title (150 character limit)

Input Description (5000 word limit)

Back to Showcase Guide

Customising booth outlook and information

Input Social Links

Upload Exhibitor Brochure:

Back to Showcase Guide

Customising booth outlook and information

Add Custom Call To Action

Add Custom Call To

Customize Button Label (20 character limit)

Back to Showcase Guide

Customising booth outlook and information

Click to upload/change Listing Banner image

Click to upload/change Small Listing Banner image

Back to Showcase Guide

Adding products and services

Input Product/Service Name

Customise Button Label

Drag and drop to upload Product Image:

Adding products videos

Click to view your video reel

Click to add videos:

Use these controls to:

Back to Showcase Guide

Other platform features

Event Feed - View highlights and updates from the Organizer

Happening Now - Expand for a quick view of ongoing sessions,

SWITCH2021 - Exhibitor's Platform Deck

SWITCH2021 - Exhibitor's Platform Deck