CESARIUS JOSHUA O.

MATEO 12-JADE

RELATIONSHIPS AND DIFFERENCES BETWEEN SOCIAL SCIENCES

AND APPLIED SOCIAL SCIENCES
Social Science- is the study of society and the manner in which people behave and influence the
world around us.
Branches Social Sciences:
• History
• Political Science
• Sociology
• Psychology
• Economics
• Geography
• Demography
• Anthropology
• Linguistic

Applied Social Science- is a branch of study concerned with the using and adapting abstract
principles and theory, which were derived from the various disciplines and in connection with
concrete problems, especially with utilitarian aim.
The similarities between Applied Social Science and Pure Social Science:
1. Based on scientific research
2. Have contribution to civilizations
3. Necessary to human life
4. Been done with a scientific methodology
5. Deals with the institutions, functioning of human society, and interpersonal relationships of
an individual member of the society
The difference between Applied Social Science and Pure Social Science:
1. Purpose:
a. Applied Social Science: solving problem
b. Social science: theory proven
2. Trigger
 a. Applied Social science: problem to be solved or needs to be developed
b. Social science: curiosity
3. Object
a. Applied Social science: system
b. Social science: people
4. Methodology
a. Applied Social science: both quantitative and qualitative
b. Social Science: qualitative
5. Output
a. Applied Social science: technology, invention
b. Social Science: qualified hypothesis or behavioral theory

GOAL AND SCOPE OF COMMUNICATION

Deals with how humans use verbal and non-verbal messages to create meaning in various
context. This can be from one person to another, from person to groups, in government setting,
private sector setting, civil society, school, community setting to mass audiences across cultures
using a variety of channels and media.
METHODS OF COMMUNICATIONS
• VERBAL
• AURAL
• NON-VERBAL
• WRITTEN
• VISUAL
GOALS OF COMMUNICATION
To express one’s needs and wants
Transferring or conveying information
Establishing social closeness or sustaining relationship with others
Facilitating social etiquette, that is to conform to the social conventions of politeness.
SCOPE OF COMMUNICATION
COMMUNICATION IN PERSONAL LIFE
COMMUNICATION IN SOCIAL LIFE
COMMUNICATION IN MASS
ELEMENTS OF COMMUNICATION
1. SENDER
2. MESSAGE
3. CHANNEL
4. RECEIVER
5. FEEDBACK
6. NOISE
7. SETTING
LEVELS OF COMMUNICATION
• INTRAPERSONAL COMMUNICATION
• INTERPERSONAL COMMUNICATION
• INTERCULTURAL COMMUNICATION
• INTERVIEWING
• SMALL GROUP COMMUNICATION
• MASS COMMUNICATION