DISCIPLINE AND IDEAS IN

APPLIED SOCIAL SCIENCES

ANIELYN D. PABITO
Teacher II
 Grant me, Oh Lord My God
A mind to know You,
A heart to seek You,
Wisdom to find You,
Conduct pleasing to You,
Faithful perseverance, in
waiting for You
And a hope of finally embracing
You,

Amen
MELCs: Distinguish the appropriate communication media
channel(s) to use in different settings and situations

Objectives
• Define mass media.
• Describe the new media and social media.
• Describe telecommunication.
• Explain how to conduct needs assessment
for individuals, groups, organizations, and
communities.
• Explain how to conduct monitoring and
evaluating communication effectively.
DIRECTION: Identify the following
pictures if Social Science or Applied
Social Science
A _ TH _O _O _ _ _Y
 ANTHROPOLO
GY
SOCIAL
SCIENCES

Anthropology is the scientific study of humanity, concerned with human

behavior, human biology, cultures, societies, and linguistics, in both
the present and past, including past human species.
_ I _ _O _ Y
 HISTORY

SOCIAL
SCIENCES

History (from Greek ἱστορία, historia, meaning "inquiry; knowledge acquired

by investigation") is the study and the documentation of the past.
_OL_T_C_L _C _ E _ C _
 Political science

SOCIAL
SCIENCE

Political science is the study of politics and power from domestic,

international, and comparative perspectives. It entails understanding political
ideas, ideologies, institutions, policies, processes, and behavior, as well as
groups, classes, government, diplomacy, law, strategy, and war.
G _ O _ R _ _ _Y
 GEOGRAPHY

SOCIAL
SCIENCE

Geography is the study of places and the relationships between

people and their environments. Geographers explore both the
physical properties of Earth's surface and the human societies
spread across it.
L _ N _ _ _ S _ _ _S
 Linguistics

SOCIAL
SCIENCE

Linguistics is the scientific study of language, and its focus is the

systematic investigation of the properties of particular languages as
well as the characteristics of language in general.
E _ O _ _M _ _ S
 ECONOMICS

SOCIAL
SCIENCE

ECONOMICS is the study of scarcity and its implications for the use
of resources, production of goods and services, growth of production
and welfare over time, and a great variety of other complex issues of
vital concern to society.
P_ _C _ O L _ _ Y
 PSYCHOLOGY

SOCIAL
SCIENCE

PSYCHOLOGY is the scientific study of the mind and behavior.

Psychologists are actively involved in studying and understanding
mental processes, brain functions, and behavior.
 DEMOGRAPHY
SOCIAL
SCIENCE

DEMOGRAPHY is the statistical study of human populations.

Demography examines the size, structure, and movements of
populations over space and time. It uses methods from history,
economics, anthropology, sociology, and other fields.
D _ M _ G R _ _ _Y
SOCIAL SCIENCES are a group
of academic disciplines
dedicated to examining
society. This branch of science
studies how people interact with
each other, behave, develop as a
culture, and influence the world.
 “the process of guiding a person
during a stage of life when
reassessments or decisions have to
be made about himself or herself
in his/her life course”

C COUNSELING
_ _ N _ _ L _ _G
 “a dynamic and unique
helping profession rich with
meaning, action, and the
power to make a difference
for individuals, families,
groups and communities. The
primary goal of social work is
to improve a society's overall
well-being, especially for the
most vulnerable populations”

S _SOCIAL
C _ _ L WORK
_O_K
 “aims at developing
knowledge about
interactional processes
and communicative
behavior. The discipline
focuses on contacts and
bonds between people, both
in private and public
contexts, and both face-to-
face and mediated through
various communication
technologies.

C _COMMUNICATION
_ M U _ _ _A T _ _N
APPLIED SOCIAL SCIENCES The study
that uses the knowledge based theories,
principles and methods of interdisciplinary
disciplines of basic social science to
understand the society and to he;lp
address or solve a social problem or
practical problem in society
Activity 1: In a separate sheet,
sketch with a pencil the icons of
the following:

1. Facebook 4. Twitter
2. Gmail 5. YouTube
3. Messenger
Activity 2: Simply write on the column
the respective functions of the social
media platforms and when to use
them.
Information technology has provided us
a very accessible means of
communication - social media. We can
instantly connect to anyone across the
globe just with the use of our cell phones,
laptops, or tablets through the social
media sites.
Media

Communication that is mediated or

transmitted through channels such as
television, film, radio, social networking sites,
fax, e-mail, cell phone, overnight couriers,
messengers, and print is generally referred to
as media (Alberts, Nakayama, and Martin
2007). All non-face-to-face communications
go through channels.
Mass Media

All forms of communication that are devoted

to transmitting standardized messages to
widespread audience are called mass media
(Thomson and Hecky 1999). These include
newspapers, magazines, books, e-books,
radio, social networking sites, and the
Internet, television, and motion pictures.
Mass Media

Generally, communication involves the

giving, receiving or exchanging
information, opinions, or ideas. It is
essentially a two-way process,
comprising the elements of the sender,
message, channel, receiver, feedback,
and context. Mass media does not
consist much of these.
Social Media

Social media is communication through

websites and other online platforms (e.g.,
Facebook, Twitter, Instagram, and
LinkedIn) that are used by large groups
of people to share information, develop
social and professional contacts, and
promote business
New and social media

Under new and social media,

communication is not necessarily
relational but issue and interest-based
instead. With the help of technology, new
media has helped transform the notion
of a community based on geography to a
community based on interest, from
citizens to netizens.
People forge a conversational community
driven by the common interest and
generally focused on a single issue and are
virtually located. This can be done online
and in real time using instant messaging.
Unlike a carefully researched response, in
this communication, people are more
concerned with expressing their opinions
and feelings about the issue at hand.
Activity: Identify whether what is referred to in the
statement is Mass Media, Social Media, or New and
Social Media. Write your answers in a page of your
notebook.
 1. Netizens

NEW AND SOCIAL MEDIA

 2. Bannawag

MASS MEDIA
 3. DZRH

MASS MEDIA
 4. Manila
Standard

MASS MEDIA
 4. Manila
Standard

MASS MEDIA
 5. DEPED
Tambayan

NEW AND SOCIAL MEDIA

 6. Kapatid,
Kapuso,
Kapamilya

MASS MEDIA
 7. Feelings

MASS
NEW AND MEDIA
SOCIAL MEDIA
 8. Facebook

SOCIAL MEDIA
 9. Twitter

SOCIAL MEDIA
10. INQUIRER

MASS MEDIA
ASSIGNMENT

BRING COLORING MATERIALS AND BOND PAPER

 Who Says What in Which Channel to Whom With
What Effect?

Emphasis on communication as a human as well as a

technical process was taken a stage further by Laswell
(1948), who produced a model oriented to the development
of a broader understanding of the role of mass media in
society.

Laswell’s approach suggests each of the factors he

identifies have equally important implications for the
outcome of the communication process. Therefore, it is
important for one to answer each of these factors for an
ethical and effective communication.
Who Says What in Which Channel to Whom With
What Effect?
 Analysis

Take for example the Who? in the diagram. A student texting

a classmate about an assignment will definitely have a
different tone in texting the same message to the class
adviser. Consider also that the medium to be used in sending
the message will be reconsidered considering that the receiver
is the class adviser. It might just be okay for you to ask your
classmate through the fb conversations, yet you would
consider more using the messenger when communicating
with your adviser the same concern. Consider also that
messaging in all caps can make much difference on the effect
of your message.
This means that taking into account
the questions in Laswell’s model helps
one to communicate in a more
humane way. Thus, Laswell’s idea
helps us to distinguish the
appropriate communication media
channel(s) to use in different settings
and situations.
Activity 3:
Doodle art is a fun and
effective way to
communicate a personal
message on various issues.
In a one short bond paper,
make a doodle art of your
message to people about
what we are experiencing
because of the pandemic.
Remember the simple rule-
do no harm.