DISCIPLINE AND IDEAS IN APPLIED SOCIAL SCIENCES

NAME:___________________________ SECTION:____________________________
OBJECTIVES:
After going through this module, you are expected to:
-evaluate the effects of certain program or projects on knowledge, attitude, and behaviour of
individuals, groups, and society (HUMMS_DIASS 12-IIe-i-45)

ACTIVITY 1: Before and Nowadays

Directions: List down at least 5 attitudes and values that were observed before but are no
longer evident nowadays, and 5 attitudes and values that Filipinos have at present.

Activity 2: Personal Reflection

Directions: Take a few minutes to reflect on your personal experience with any service of
social science practitioners and any function of applied social sciences. How has counselling,
social work, communication channel, or any of the functions in society affected your personal
life? Or how has it influenced your life as a student? Share your insights.

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Activity 3. Photo Analysis

Direction: Analyze the photo and answer the questions.
Guide Question:
How do the applied social sciences help individual
members of society, community, and society in general
to become aware and knowledgeable about the
different problem of society?

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1.
 Guide Question:
How do the applied social sciences become agents of
attitude and value change for the individual members
of society, community, and society in general?

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2. _____________________________________________________
Guide Question:
How do the applied social sciences become agents of
attitude and value change for the individual members
of society, community, and society in general?

_____________________________________________________
_____________________________________________________
_____________________________________________________
3. _____________________________________________________
Guide Question:
How do the applied social sciences become agents of
attitude and value change for the individual members
of society, community, and society in general?

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4. _____________________________________________________
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Activity 4. Searching
Directions: Read the provided articles of prominent social scientist by your teachr. Describe
his/her professional practice and one specific program or contribution he/she has imparted to
the society. Assess how his/her contribution made an effect to the different sectors of society,
especially on individuals, groups, and the community as a whole. Use separate sheet for this.
Prominent Social Scientist Description of his/her Assess how his/her
professional practice contribution made an effect

Activity 5:Review of Knowledge and Skills

Directions: Identify and explain which effect or effects of the applied social sciences are
expressed in the following examples. Put a check mark (/) on the column/s where you think it
is clearly expressed.

Awareness Attitude Behaviora Structural

and and Value l Change Change
 Knowledge Change
1. Increase understanding of oneself
during guidance counselling
2. Understand the causes of broken
families
3. Change of attitude and value
perception due to media when typhoons
happen
4. Risk assessment behaviour
5. People achieve peace due to
application of peace process mechanisms
and conflict management in war-torn
countries

Prepared by:
Ma’am Anie

Attachment for activity number 4

Ma. Cynthia Rose Banzon-Bautista
Dr. Ma. Cynthia Rose B. Bautista presently sits as Commissioner of
the Commission on Higher Education (CHED). She is on secondment
from the University of the Philippines (UP) where she serves as
professor at the Department of Sociology.

Dr. Bautista is an eminent sociologist whose research outputs have

been published both locally and internationally. Her most notable
works are in the areas of poverty and agrarian issues, middle class
politics, peace and conflict, gender concerns, educational reform, and
the social ramifications and aspects of natural disasters. She has also
written reflective essays on social and political developments in the
Philippines such as the people power uprisings and democratic
consolidation, and on developments in the Philippine social sciences.

Her exceptional work as a scholar and academic has earned her a number of awards and citations, including
the Outstanding Young Scientist Award from the National Academy of Science and Technology (1988);
Outstanding Publications Award also from the National Academy of Science and Technology for the book In
the Shadow of the Lingering Pinatubo Disaster (1994); Ten Outstanding Women in the Nation’s Service
(TOWNS) Award (1995); Achievement Award of the National Research Council of the Philippines (2002);
Professional Achievement Award of the UP Alumni Association (1998); and the Achievement Award for the
Social Sciences of the College of Arts and Sciences Foundation (1997) .
In addition to teaching, Dr. Bautista also held various administrative posts in UP, including Dean of College of
Social Sciences and Philosophy, Director of the Center for Integrative and Development Studies, Deputy
Director of the Third World Studies Center, and Chair of the Department of Sociology.

Dr. Bautista is also known for her contributions outside of the academe. She served as Chair of the Executive
Board and as Vice Chair of the Governing Council of the Philippine Social Science Council; Chair of the Advisory
Board of the Ford Foundation International Fellowship Program-Philippines; Chair of the Ramon Magsaysay
Award Foundation; and President of the Philippine Human Development Network.
Grace “Gigi” Javier-Alfonso
To describe the life of Dr. Grace Javier Alfonso as exciting and inspiring is
an understatement. She is a multi-awarded artist, a painter, sculptor,
filmmaker, director for television, film researcher, a multimedia artist, a
film critic, teacher, communicator, and a lifelong learner. Dr. Alfonso’s life
can be characterized as a fervent exploration of new platforms and
mediums to tell her story, to communicate with a larger audience, and to
collaborate with a diverse sets of people. As she said, life for an artist is
“allowing people to masticate on your work, and hopefully allowing them
to understand”.

Dr. Alfonso is one of only two artists who have been permitted by the
University of the Philippines to cast and create the iconic UP Oblation. Her
most recent work is called “The Culture of Sharing Wisdom”, a public sculpture displayed in front of the UP
Open University featuring a tableau of katakataka leaves, seemingly disconnected by distance but bridged
together as one. This sculpture also represents her insights on the role of the University of the Philippines in
providing a shared space for the disconnected to create knowledge. As the erstwhile Chancellor of UP Open
University, Dr. Alfonso is passionate about making education accessible, and in advocating lifelong learning
and Technology Mediated Education, particularly, Open and Distance eLearning. As time went by, she got into
film and communication. From working with pictures and using them to communicate her thoughts, she said
that she naturally moved to working with film because they are a series of pictures used to convey a message
to connect to society.

Compared to painting or sculptures which are viewed by fellow artists visiting her exhibits, her work in film
and television allowed her to reach into the daily lives of her audiences. During her work in television, she
offered a variety of new programs in her aim of expanding the choices in the country. According to her, “[she]
wanted to bring out stories that have been perpetuated through time as such but using other pair of lenses to
view them and bring out new knowledge in the process.” She worked with IBC 13, and created the first
miniseries in the Philippines. According to her, she has probably directed more than 100 dramas and helped
write more. She said that if she did not write the work, she always made sure that they were written by young
women writers and ensured that their voices were heard. Not only this, she also provided a platform for
younger filmmakers to reach a wider audience by showing their short films in mainstream television. For Dr.
Alfonso, she finds platforms that will not only amplify her voice but also of the younger generation.

As an academic, writing about films is a way of contributing to this cultural heritage by documenting how
certain thoughts and insights reflect the context from which these films emerged. In part, she wanted to be
able to share and communicate these thoughts through teaching and be able to guide the new breed of
filmmakers and communicators.

Despite her numerous accomplishments, there is no slowing down for Dr. Alfonso. Her latest project is a
graphic novel, entitled “Sora: Ang Babae Para sa Bayan”, about the life and works of Melchora Aquino. Albeit
a new medium for her, Dr. Alfonso said she is not afraid of exploring new projects and is excited to collaborate
with new people. It seemed that the life of Dr. Alfonso is characterized by continuously re-interpreting herself
by telling her own stories through different mediums. Her life work is a collaborative experience, filled with
stories of her redefining herself and reclaiming her identity. From art to the academe to being the Chancellor
of UPOU and Executive Director of TVUP, her life’s story has been about exploring new avenues to reach more
people, explore new choices, and bridging the barriers to share knowledge. 

In her current work, she wants to push people to create more documentaries and present a visual narrative
that goes beyond the lines of print. She hopes to allow filmmakers and communicators to have an avenue to
document ways of lives of our people and their relationships, communities, and environments. With the world
going into multimedia, she mentioned that there are new added dimensions to the medium: connectivity,
interactivity, and ubiquity. With these new dimensions, she hopes to see the new age of filmmakers and social
scientists maximizing this new space and help maintain a culture of sharing knowledge and wisdom. 
Dr. Alfredo Villa-Gracia Lagmay
Dr. Alfredo Lagmay originally wanted to take up medicine “to heal
and assuage pain” but lack of resources constrained him for doing
so.  He took up Psychology instead. He was a working student and
was assigned to different offices of the University of the Philippines in
Diliman.  After the Second World War, he shifted to Philosophy and
graduated Cum Laude in 1947.  He was appointed instructor at UP in
the same year and took up his master’s degree in Philosophy while
teaching.  In 1950, he went to Harvard University on a UP Fellowship
grant to take advanced studies in Psychology.   He obtained his
master’s degree in 1951 while still at Harvard and went on to take
further studies until he finished his doctorate in experimental
psychology in 1955.  He returned to the University of the Philippines
and resumed teaching as an assistant professor of Psychology.  He
also became Chair of the UP Department of Psychology upon his
return.

With his Harvard training under Dr. BF Skinner, Dr. Lagmay greatly influenced the development of scientific
psychology in the Philippines.  He introduced behavioral studies in psychology and published numerous
researches on experimental analysis of behavior modification, relaxation and related states, and hypnosis.  
For his numerous contributions to the Philippine scientific community, Dr. Lagmay was appropriately
conferred the National Scientist Award in 1988, the highest award given to Filipino scientists.

Dr. Lagmay was also a recognized institution builder.  From a small department of some five faculty members
then squatting in the College of Education, he built the UP Department of Psychology into its present
respectable status, with over 30 faculty and 500 students enrolled in undergraduate and graduate courses.  He
was department chair for 22 years, between 1955 and 1977.  Dr. Lagmay was also the founding father of the
Psychological Association of the Philippines (PAP).  Established in 1962, PAP now represents eight major areas
in the practice of Psychology in the Philippines and continues to promote Psychology as a scientifically-
oriented discipline.  He was elected as president of PAP three times.  Dr. Lagmay was also an original member
of the National Academy of Science and Technology.  He also served as chairman of the Philippine Social
Science Council.