RESEARCH METHODOLOGY

RESEARCH DESIGN

Decision regarding what, where, when, how much and by what means
concerning an inquiring or research studies constitute a research design.
“ A research design is the arrangement of collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy
in procedure.
In fact research design is the conceptual structure with in which research is
conducted; it constitutes the blueprint for the collection, measurement and
analysis of data. As such the design includes an outline of what the research
will do from writing the hypothesis and its operational implication to the final
analysis of data, more explicitly.

TYPES OF RESEARCH
DESCRIPTIVE RESEARCH

Descriptive research type was adopted for the study. Descriptive

research includes surveys and fact-finding enquiries of different kinds. The
major purpose of descriptive research is description of the state of affairs, as it
exists at present. The main characteristic of this method is that the researcher
has no control over the variables; he can only report what has happened or
what is happening.

SAMPLING DESIGN

All items in any field as inquiry constitutes a “Universe” of “Population”. A

complete enumeration of all items in the ‘Population’ is known as census
inquiry. It can be presumed that in such an inquiry, when all items are covered,
no element of chance is left and highest accuracy is obtained, but in practice
this may not be true. Even the slightest accuracy is element of bias in such an
inquiry will get as large as the number of observation increase. More over there
is no way checking the element of bias or it’s expect through resurvey or use of
sample checks, besides this type of inquiry requires a great deal of time,
money and energy.
SAMPLING PROCEDURE
i) Sample Area of the Study
The sampling area of the study refers to Erode District.

ii) Sample Size

For this study, 200 respondents are interviewed for data collection.

iii) Sampling Technique

The survey was conducted by means of non-probability convenient sampling

technique. Non-probability sampling is that sampling procedure, which does
not, affords any basis for estimating the probability that each item in the
population as being included in sample. In this type of sampling, the samples
are selected based on the convenience of the researcher.

COLLECTION OF DATA

The task of data collection beings after a research problem has been defined
and research design/plan chalked out, while deciding about the method of data
collection to be used for the study the researcher should keep in mind two types
of data:
 Primary Data
 Secondary Data

i) Primary Data

The researcher collected the first hand information after finalizing the study
area, i.e. revenue blocks. The primary data was collected with the help of a
well structured questionnaire. Field’s survey technique was employed to collect
the primary data from the 200 selected sample respondents through direct
interview method at Erode district. Hence, the researcher establishes a good
report with all the respondents.

ii) Secondary Data

Besides the primary data, secondary data was also collected for the study .
Websites, leading books, journals, and magazines were referred for this
purpose from the library to facilitate proper understanding of the conceptual
framework and profile of the products and study area.
DATA ANALYSIS

The collected data is then edited, consolidated and subjected to suitable

statistical test and the data is presented in the form of percentage and charts.

STATISTICAL TOOLS USED IN THE STUDY

The following statistical tools are used in the study for the purpose of analysis
 Percentage Analysis
 Ranking Analysis
 Chi-Square Test

i) Percentage Analysis

Percentage analysis refers to a special kind of ratio, percentage are used in

making comparison between two or more series of data, percentage are used to
describe relation. Data are reduced to a common base (say 100) and it allows a
meaningful comparison / interpretation.

ii) Ranking Analysis

In this method, the various aspects or factors are obtained by multiplying the
frequency it gives the weighted score . On the basis of the weighted score, the
rank will be given

iii) Chi-Square Test

Chi-square analysis has been used to test the hypothesis . Chi-square test is
symbolically written as 2
The formula used for calculating chi-square value is,
(O-E)2
Chi-Square = -------------
E
Degrees of freedom=(r-1)(c-1)
Whereas, O = Observed frequency
E = Expected frequency
r = Number of rows
c = Number of columns

LIMITATIONS OF THE STUDY

 
 The period of the study is limited
 This study has been confined to Erode district only. So it may not be
universally applicable.
 The findings may not be accurate because, the sample has been limited to
200 respondents.

 
CONSUMERS’ AWARENESS
TOWARDS
GREEN MARKETING IN
ERODE CITY

BY
Manoj Giri . N
Under the Guidance of

Mr. M.Vishwanathan M.B.A., M.Phil., PGDCA.,