RESEARCH METHODOLOGY OF THE STUDY

Research methodology is a way to systematically solve research problem. Research

methodology is understood as a source of the study how to research is done scientifically.
The various steps adopted by a researcher in studying the research problem along with the
logic. The project work entitled ―A Study on Recruitment and Selection Process
towards Vijay milk dairy products with Special Reference to Trichy”.

2.1 Research Design

The research design constitutes the blue print for the collection, measurement and
analysis of data. There are types of research design; they are exploratory research design,
experimental research design and descriptive research design. The research had adopted
descriptive research design for the study.

2.2 Descriptive Research Design

Descriptive research is conclusive in nature, as opposed to exploratory. This means

that descriptive research gathers quantifiable information that can be used for statistical
inference on your target audience through data analysis.

As a consequence this type of research takes the form of closed-ended questions,

which limits its ability to provide unique insights. However, used properly it can help an
organization better define and measure the significance of something about a group of
respondents and the population they represent.

SAMPLING FRAME

After collection of data it was compiled, classified and tabulated. The table was
prepared from given information and filled Questionnaire to collected data Using
mathematical model, data was processed.

DETAILS OF POPULATION

The study was conducted to the employees of Vijay milk dairy products at Trichy.

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2.3 SAMPLE SIZE

The research has drawn 120 respondents as sample for these collections of data.

POPULATION FRAME

The data was collected from the company manpower portfolio.

This includes the list of 250 employees (refer to the analysis of data).

2.4 SAMPLING TECHNIQUES

The researcher had made use of stratified sampling technique for data collection.

Methodology of the data collection

A descriptive research was undertaken to the study of the problem. The study is
descriptive in nature. Descriptive research is those which are concerned with describing the
characteristics of a particular individual of a group. The descriptive research describes the
demographic the characteristic of the respondents and is typical concern with determining
frequency with something occurs how the variables vary together.

Sources of data

Primary Data

It was collected through questionnaire further this data, are processed and tabulated
using graphs the tables where analyzed and the finding has been drawn accordingly.

2.5 STATISTICAL TOOLS USED

2.5.1 Simple percentage analysis

2.5.2 Correlation
2.5.3 Chi square analysis

SIMPLE PERCENTAGE ANALYSIS

No. of Respondents
Percentage = ……………………………… X 100
Total Respondents

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CORRELATION

Correlation is computed into what is known as the correlation coefficient, which

ranges between -1 and +1. Perfect positive correlation (a correlation co-efficient of +1)
implies that as one security moves, either up or down, the other security will move in
lockstep, in the same direction.

∑
√ ∑ ∑

CHI-SQUARE TEST

It is one of the simplest and widely used non parametric tests in statistical work. The
quantity chi-square describes the magnitude of the discrepancy between theory and
observation.

Which is defined as?

∑
Chi – Square =

Oi = Observed frequency
Ei = Expected frequency

In general the expected frequency for any can be calculated from the following equations

E =
E = Expected frequency, CT = Column total, RT = Row total, N = Total number of
observations
The calculated value of chi-square is compared with the table value of chi-square
given degree of freedom of a certain specified level of satisfaction. If at the stated level the
calculated value of X2 is more than the table value of X2 the difference between theory and
observation is considered to be significant otherwise it is insignificant.

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