NIKE FOCUS

BOOT CAMP
 NIKE FOCUS

INTRO

BACKGROUND A boot camp aimed to

make the world a healthier
place.

BOOT CAMP
NIKE FOCUS

TARGET
MARKET
THIS IS MARK DE OCAMPO

- Male
- 20 years of age
- College student
- Single
- upper middle class background
- Teacher's Village, QC
- Athletic and Diligent
- Willing to be involved in Sports
   Activities
- Desires to achieve fitness goals
   and physique

BOOT CAMP
NIKE FOCUS

TARGET
MARKET
THIS IS AMANDA SOLIS

- Female
- 30 years of age
- Accountant
- In a relationship
- upper middle class background
- BGC
- Workaholic and Gluttonous
- Willing to lose weight
- Wants to change to a 
  healthier lifestyle

BOOT CAMP
INTO THE WOODS • BRADLEY SMITH

POSITIONING
STATEMENT

NIKE FOCUS OFFERS A ONE

MONTH FITNESS PROGRAM

After a month, campers are to expect

physical changes in them as results.

BOOK REPORT
   OVERALL MARKETING   
             STRATEGY SMX CONVENTION EVENT:
  
NIKE FOCUS PROGRAM EVENT

This will be the primary

process of debuting the camp
to the public.

OTHER ADVERTISING
STRATEGIES

TV commercials
Social Media Ads
Print Ads
Website
 NIKE FOCUS

PRODUCTS &
SERVICES
1 2 3
WEIGHT LOSS HEALTHY DIET INTENSE
AND FITNESS PHYSICAL
Goal: To introduce TRAINING
Goal: To improve and adjust
the overall campers to a Goal: To enhance
physical health beneficial diet. the capabilities
sought by each and endurance
camper. sought by each
camper

BOOT CAMP
 PRODUCT STARTING
AT  P250,000

AND SERVICE
NIKE FOCUS

GOALS PROGRAM
AIMS TO
PROMOTE
HEALTHY
LIFESTYLE
AND FITNESS
GOALS

OFFERS A
VARIETY OF
SPORTS 
Nike Focus provides for the basic PERFECT FOR
needs of the YOUR
participants. Improvements in their ATHLETIC
ABILITY
physical abilities are the final and
ultimate product of the boot camp.
 ANY PARTICIPATING SM
MALLS

Tickets and ID key-cards (for camp

access) will be sold here.

Promotions and Marketing 

CAMP VENUE:
FLORIDABLANCA, PAMPANGA

Venue offers a nice environment for

the guests to exercise.
FINANCIALS
FINANCIAL STATEMENT
OF NIKE FOCUS
FINANCIALS
COST BREAKDOWN

-
GANTT CHART

upload an add a pic of a table na lang here i

guess
GANTT CHART
FIN

"IF YOU HAVE A

BODY, YOU ARE
AN ATHLETE!"
-BILL BOWERMAN,
FOUNDER OF NIKE