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Workshop “Using verbs to build customer satisfaction tools”

Víctor Alfonso Fernández Ocampo

Servicio Nacional de Aprendizaje

Tecnología en Gestión Logística

2175961

Yolanda Torres Calderón

Octubre de 2021
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Workshop “Using verbs to build customer satisfaction tools”

ANALYSIS CUSTOMER SATISFACTION SURVEY TEMPLATE “MY SWEET CANDY”

Below the explication point for point of the survey template:

 The client only recommends the company in only 50% because he is not

a frequent customer and has not had afrequent commercial relationship.

 The client is not completely satisfied, the reason maybe because he has

only madeonepurchase and from there he starts the commercial relationship

with the company.

 When asked about the description of the products, the client states that he liked

thequality and good price.

 When asked about the satisfaction of the products, the client informs that

the productsmeet the need for which they purchased.

 When it is consulted about the qualification of the products, the client states that

it isvery high, this indicates that we are fulfilling that point of the business.

 When asked about the quality-price relationship, the customer shows an average

grade, which indicates that the Price of the product is what does not allow the

customer to be completely satisfied.

 A very important point in this point 7on the attention given to respond to the

client, wesee that there is a great failure, the client responds that it is not very

good.

 Because he is a new client, the information he provides is small, he does

not have much business experience with us, that is why it is better to carry
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out this survey in the first business and after 10 orders of purchases, this way

we will have how to make a comparative about the customer's opinion and the

service.

 For the first experience that the client has, we see that you want to

continue with the purchase of the products, we know that the quality of the

products is good and you cansee how it is encouraged through promotions and

improvements in the price.

 A point that we see that the customer needs is the variety of flavors on the

products, point that must be studied so that the client does not have the need to

find anothersupplier that can offer everythin" he needs and leave him 100%

satisfied