RANDOM

Sometimes in life,
random things can
blind-side you.

I take random inspiration from everywhere.

RANDOM | VOL. 1

C
ontent that is relevant to your interests will rank
higher on your feed. But how does Instagram
know your interests? One way could be to look at
the genres of content (e.g. travel, food, fashion,
sports, etc.) you have interacted with in the past.
With the level of photo recognition technologies available
now, I believe it’s possible for the algorithm to categorize posts
into simple genres such as travel, food, fashion, and more —
and possibly even more sophisticated genres. The algorithm
could also look at the hashtags used. If there’s a certain
genre of content that you engage with more frequently (e.g.
food), An Instagram spokesperson told Business Insider that
ranking of Instagram posts is not a popularity contest. Posts
with less engagement that are more relevant to you can still
appear right at the top of your feed. Instagram wants to show
you posts that are recent and, consequently, more relevant.
Something from last week might not interest you as much as
something from an hour ago, so Instagram will likely show
you more recent posts rather than posts from a few days
or weeks ago — even if the older post had received a lot of
engagement. This implies that recent posts likely rank higher
in your feed and that the timing of your post is still relevant.
According to a talk from Instagram’s Thomas Dimson, and
my personal experience (admittedly, a sample size of only
one), it seems that the Instagram algorithm re-orders only
the new posts between your current visit and your last visit.
Thomas from Instagram also mentioned in his talk that when
they experimented with the new algorithm, the number of
searches went down. They took it as a good sign as it meant
that people are seeing the posts they are interested in without
having to search for their favorite profiles. Instagram accounts
aren’t down-ranked for posting content frequently. Though
Christina d’Avignon, a product designer for Instagram feed,
did tell The Verge: “we do make sure your feed feels diverse
so we may break up posts.”
2 Simleen Virdi | www.ginnicloset.com
Simleen Virdi | www.ginnicloset.com 3
 RANDOM | VOL. 1

“Cooking
is all about
people. Food is
maybe the only
universal thing
that really has
the power to
bring everyone

“
together.
No matter
what culture,
I’m not a chef. But everywhere
I’m passionate about around the
food - the tradition world, people get
of it, cooking it, and together to eat.”
sharing it. -Guy Fieri

4 Simleen Virdi | www.ginnicloset.com


F
ood blogging represents
a complex interweaving
of “foodie” or gourmet
interest in cooking with those of
blog writing and photography.
The majority of blogs use
pictures taken by the author
himself/herself and some of
them focus specifically on
food photo ood and travel is a
particularly compelling type of
food blogging because it involves
the engagement of different
cultures. These bloggers travel
around the globe, visiting and
eating their way through cities
known for food like Bangkok,
Chengdu, and Tokyo, as well
as lesser known hot food spots
like Istanbul, Kuala Lumpur,
and Karachi, documenting their
experience as they go. Food
RANDOM | VOL. 1
and travel blogging involves
a lot of research, shooting,
editing, investing & scheduling
involved[4]. These blog hosts
bear the challenge of embracing
other cultures and experiences,
even if that means stepping out
of their comfort zone graphy
For many people, it’s the visual
appeal of food alone that draws
their interest towards many
food photographers/bloggers.
Food photography is simply
product photography with a
focus on food. . U. Professional
food photography is usually a
collaborative process involving
multiple people including a
director, food and prop stylists,
photographers, etc.
Simleen Virdi | www.ginnicloset.com 5
 RANDOM | VOL. 1

Initially, I just used the

guitar as a prop. I’d
pose with it in front
of a mirror in my Kiss
makeup when I was
skipping school.
Then I figured out how
to play the main riff to
Deep Purple’s ‘Smoke
on the Water’ on just
the E string. Next,
my old man showed
me how to play barre
chords, and that’s when
things started getting
really heavy.Initially, I
just used the guitar as
a prop. I’d pose with it
in front of a mirror in
my Kiss makeup when I
was skipping school.

-Guy Fieri

6 Simleen Virdi | www.ginnicloset.com


C
osmetics have been in use for
thousands of years. The absence
of regulation of the manufacture
and use of cosmetics has led to
negative side effects, deformities, blindness,
and even death through the ages. Examples
are the prevalent use of ceruse (white lead),
to cover the face during the Renaissance,
and blindness caused by the mascara Lash
Lure during the early 20th century.
Egyptian men and women used makeup
to enhance their appearance. They were
very fond of eyeliner and eye-shadows in
dark colors including blue, red, and black.
Ancient Sumerian men and women were
possibly the first to invent and wear lipstick,
about 5,000 years ago.[6] They crushed
gemstones and used them to decorate their
“When I do my own makeup, I
keep things pretty simple.”
RANDOM | VOL. 1
faces, mainly on the lips and around the
eyes.[7] Also around 3000 BC to 1500
BC, women in the ancient Indus Valley
Civilization applied red tinted lipstick
to their lips for face decoration.[8]
Ancient Egyptians extracted red dye
from fucus-algin, 0.01% iodine, and
some bromine mannite, but this dye
resulted in serious illness. Lipsticks
with shimmering effects were initially
made using a pearlescent substance
found in fish scales, which are still used
extensively today.[9] Six thousand year
old relics of the hollowed out tombs
of the Ancient Egyptian pharaohs are
discovered.
Simleen Virdi | www.ginnicloset.com 7
 RANDOM | VOL. 1

I have loved travel

for as long as I can
remember. My parents
instilled that in me
at a very young age.
Our summers, and a
lot of our weekends,
were spent travelling
in our RV. We did a
lot of local trips here
in ALBERTA but also
went on some long
haul journeys. We
drove to ALASKA,
across Canada, and to
Southern California,
just to name a few.
I loved seeing new
places and learning
about the history
and culture. Social
Studies was always my
favourite subject in
school.

8 Simleen Virdi | www.ginnicloset.com

 RANDOM | VOL. 1

The beauty of reading is that it lets you travel in

a way you could never know.

Simleen Virdi | www.ginnicloset.com 9

When I do my own
makeup, I keep
things pretty sim-
ple.

THANKYOU