GP PdP Edisi 2020

L(14) P:0 08.03.2021

ASSESSMENT COVER SHEET/

LEMBARAN HADAPAN PENILAIAN KURSUS

DEPARTMENT/ JABATAN PERDAGANGAN

PROGRAM DBS

SESSION/ SESI : 202

DPS20033 : E- COMMERCE
LECTURER’ S NAME/ :
PUAN ZAUYAH BINTI AZMAN
NAMA PENSYARAH
TYPE OF ASSESSMENT/ :
PRACTICAL WORK 1
JENIS PENILAIAN
TITLE/ TAJUK : E-COMMERCE MARKETING TOOLS
SUBMISSION DATE/ :
16/11/2021
TARIKH HANTAR
RECEIVED DATE (fill in by lecturer) :
TARIKH TERIMA (diisi oleh
pensyarah)

MATRIC NUMBER/ CLASS/

STUDENT’S NAME/ NAMA PELAJAR
NOMBOR MATRIK KELAS
THULASI A/P MUNIANDY 23DBS20F2036 DBS2

MARKS/ MARKAH:
CLO1 CLO2 CLO3 CLO4 TOTAL
MARKS/
JUMLAH MARKAH

LECTURER’S COMMENT/
KOMEN PENSYARAH

GP PdP Edisi 2020

L(16) P:0 08.03.2021
Answer All Questions

1. Go to http://www.strategicbusinessinsights.com/vals/surveynew.shtml. Take the survey to

determine which lifestyle category you fit into. Then write a half page paper describing how
your lifestyle and values impact your use of e-commerce. How is your online consumer
behavior affected by your lifestyle?
(10 marks)

Based on the survey which I taken ,I fit into lifestyle category of believers and the next
category to which my values are close is achievers. My lifestyle and values make me
look for bargains and convenience.I fit into lifestyle category of believers and the next
category to which my values are close is achievers. My lifestyle and values make me
look for bargains and convenience. As e-commerce allows both the benefits I prefer to
use e-commerce through trusted sources. I think on my options for any purchase and
purpose in a manner that I avoid any possible effects. These qualities conform to my
lifestyle category of believers who are slow to change habits and are cautious in
approach. I like to keep myself well informed. E-commerce is easy and modern way to
do so. I can access the products available without the need of traveling far and anytime I
can purchased . There is so many of options on e-commerce which offer bargains and
offers. This makes the efforts and time spent gainful. It also helps to noted the
immediate needs so that things are not delayed and are available when needed. This
increases my habits of using e-commerce more to take care of my daily needs.

My online behavior comprises of choosing good offers and trusted sources of purchase. I
do not mind spending a little extra if that guarantees me satisfaction and loyalty of the
source and product. This helps my approach for buying online. I prefer to buy brands
that are established in the market and there is assurance of quality product being
delivered. Because of I am getting interesting to shopping online, I am exploring more
and more options as that is becoming the most commonly used method for shopping. I
like to have planned approach to buy things like comparing various options and then
making a purchase.But if I spend time for shopping online, I prefer that I should get
some results from the same so that my time has been spent efficiently and my efforts
are not wasted. It helped me to know further information about online shopping .
2. Visit https://www.net-a-porter.com/en-my/content/affiliates/ and create an Internet
marketing plan for it that includes each of the following:
a. Search engine marketing
b. Display Advertising marketing
c. E-mail marketing
d. Affiliate Marketing
e. Viral marketing

(10 marks)

 Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the

promotion of websites by increasing their visibility in search engine results
pages (SERPs) through optimization and advertising.
 Display Advertising Marketing

Display Advertising (banner advertising) is a form of advertising that

conveys a commercial messages visually using
text,logo’s,animations,videos,photographs,or other graphics.Display
advertisers frequently target users with particular traits to increase ad’s
effect.

 E-mail marketing

Email marketing is the use of email to promote products or services while

developing relationships with potential customers or clients.Email
marketing also is a one segment of internet marketing, which encompasses
online marketing via websites, social media, blogs, and more.
 Affiliate Marketing

Affiliate marketing is the process of earning money (commissions)

every time you promote a company’s products or services and drive a
sale. You only get paid every time you drive a sale, just like a
commission-only sales representative.

 Viral marketing

Viral marketing is nothing more than a strategy that you can use to get
people to promote your app (or any other product) via their existing social
networks.
3. Surf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a
list describing in detail all the different marketing communication tools you see being used.
Which do you believe is the most effective and why?

(10 marks)
 SETTLEMENT Within 2-3 weeks Within 3-7 days once
METHOD status is shown as
Settlement every 2 delivered.
weeks
Everyday settlement
COMMISION 0.5% - 12 FREE
PAYMENT GATEAWAY 2% Free
FEE
DIY ADS No Yes
FULLFILLMENT Use Lazada’s courier Use own couriers
(CONSIGNMENT and consignment note account or Shopee’s
NOTE) assigned to your courier (Poslaju)
account. assigned to your
account.

SHIPPING FEE RM1.90 - RM5.49 RM1.50 - RM5.20

RANGE
ATM/CASH YES NO
DEPOSIT
REWARDS/REBATE SHOPEE COINS LAZREWARDS
S DISCONTINUED
IN STORE - E- SHOPEE PAY LAZADA E - WALLET
WALLET
SKU limitation NO Limits. 5000
New Product Approval Needed Real-Time.
Approval
Retail (B2C) YES NO
In my opinion, online shopping is the most effective marketing
communication tools that both Shopee and Lazada are taking advantages of
it. Because, in fact, that today nobody is attracted by going to mall or shop
to shopping. Using shopping online especially Shopee app is becoming a
habit every day. The number of people use a smartphone are increasing
day by day. There is no doubt that Shopee is the best ones by media
advertising to promotes products all includes video, pictures online are
catching the attention of customers to puchase via online.