To,

The Marketing Team,

MERCEDES-BENZ TRISTAR MOTORS

Subject: Association between MERCEDES-BENZ TRISTAR MOTORS and E-Summit’21, BIT

Mesra.

Entrepreneurship Development Cell and Birla Institute of Technology, Mesra, is proud to present to you
the fourth season of its annual Entrepreneurship Fest, E-Summit ’21 (12th to 14th March 2021), featuring
a plethora of events like B-Plan, Boardroom, Auction, and Informal Nights. We are all set to achieve
unprecedented heights this year. With the addition of new events, the fest is now all set to celebrate the
spirit of entrepreneurship with much zeal and enthusiasm and make it bigger and better than before.

About E-Summit ’21

BIT Mesra has always had strong ties with entrepreneurship, leaving its mark across all industries.
Entrepreneurship Development Cell at BIT Mesra celebrates this entrepreneurial spirit with its annual
flagship event, the E-Summit.
The 3-day online summit charged with eminent personalities and an exuberant audience aims to cultivate
inventive startups and trendsetting ideas. This online conclave brings together academicians, industry
leaders, seasoned entrepreneurs, and students on a single stage to share their endeavours and experiences.
 Events at E-Summit’21

B-Plan BOARDROOM IPL AUCTION FOOTBALL AUCTION

INFORMAL NIGHTS GUEST LECTURES V.S.S. Many More…

Sponsorship
We would like to have MERCEDES-BENZ TRISTAR MOTORS as our Driving Partner for the E-
Summit ’21.

Branding and Publicity:

• E-Summit publicity outreaches top technical and management colleges across the nation including many
IITs, NITs, and various other engineering colleges, especially in the Eastern zone.

• Our associations are promoted throughout the institutions and even beyond as a part of our publicity
drive.

• Youth entrepreneurs from some of India’s finest institutes are a part of the fest, which forms a relevant
audience for promotional activities.

• Our marketing collaterals include online marketing with an audience outreach of over 20000 youths.

• With over 6000 students and 2000 staff members, BIT Mesra provides the best entrepreneurial crowd in
the entire Eastern region for publicity.
• Online promotion includes but is not limited to incorporating the associated organization’s logo on our
official website (edcbitmesra.in).

• Advertisement through the official Facebook page with 8000+ likes and 14000+ audience engagements.

• Promotion through the official Instagram page.

• Promotion during exciting Weekenders that gathers a heavy crowd.

• Promotions through special pre-summit events where sponsors can organize workshops, seminars, or
distribution drives of goodies as part of the promotion if any.

• Influencer promotion across various social media channels such as Instagram, YouTube, etc.

Deliverables from Entrepreneurship Development Cell:

• The sponsor will be promoted as “E-Summit ’21 Driving Partner MERCEDES-BENZ TRISTAR
MOTORS” from the date of confirmation.

• Support in organizing events like Online Workshops, Webinars, etc. through our online platforms.

• Promotion of the brand through all publicity medium- marketing collaterals, media coverage, social
media, etc. as mentioned above, and wherever required.

• Virtual background with the organization’s name in the backdrop during guest lectures and seminars.

• E-Mail marketing opportunities that include promoting the organization’s offers and deals.

• Survey opportunities during the summit, especially for brands targeting students.

• Internship booth availability to hire from our talented pool of participants.

• Guaranteed online outreach of 20000+ impressions.

• Branding report with proper insights within 3 days of summit conclusion.
 Deliverables from MERCEDES BENZ TRISTAR MOTORS :
• As our Driving Partner, MERCEDES-BENZ TRISTAR MOTORS will be providing any extra
exclusive marketing material if required for their promotion, apart from general publicity as mentioned
above.

• As our Driving Partner, we expect MERCEDES-BENZ TRISTAR MOTORS will provide Gift
Hampers worth INR 10000 for winners of various events being conducted at E-Summit’21.

We hope that our deliverables are in sync with your expectations. Your presence will add to the charm of
E-Summit ’21. BIT Mesra is honoured by your interest and enthusiasm in our E-Summit, and we would
like to have you on board as our esteemed Sponsor.

Best Regards,
Hardik Gupta
Finance Associate
E-Summit ’21
EDC, BIT Mesra
Mail: esummit.bitmesra@gmail.com
Mobile: +91 7061579443