Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid ambiguity?
Response: Increase revenue by 5% by the end of the year by rollingout a new service that
provides office plants to high-volume clients.

Yes, it provides enough details to avoid ambiguity

What makes this goal measurable? Does it include metrics to gauge success?
Response: The figures mentioned in the goals list are measurableas to be increased by what
percentageis mentioned in the goals. Yes, an increase in revenueis the metric by 5% will
gauge thesuccess

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company plans to create an Operationsand Training plan for Plant Pals
toimprove on existing customer service standards andboost efficiency.Office Green will
promote the new service with a newmarketing and sales strategy, a redesignedwebsite with a
new Plant Pals landing page, and aprint catalog

What makes this goal relevant? Does it support project or business objectives?
Response: Increasing brand awareness and raising OfficeGreen’s customer retention rate
.
Yes, It does support the business objectives.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The project is scheduled to launch by theend of the third quarter. The project
teamwill continue to collect data on the project’s progressthrough the rest of the year and
assess howwell it has met its goals at the end of the fourthquarter.

Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The goal is specific as the company wants to increace the brand awareness
nyincreasing the Website traffic.The Marketing Manager wants unique page visits to increase
by atleast 15K each month

What makes this goal measurable? Does it include metrics to gauge success?
Response: In this scenario, increasing the unique website visits by 15K each month is
themetric used and hence the goal is measurable

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Office Green will promote the new service with a new marketing and sales
strategy, aredesigned website with a new Plant Pals landing page, and a print catalog

What makes this goal relevant? Does it support project or business objectives?
Response: Yes, It will also add benefit for business with new websites

What makes this goal time-bound? Does it include a timeline or deadline?

Response: Yes the project goal includes a deadline The project is scheduled to launch by
theend of the third quarter. The project team will continue to collect data on the project’s
progressthrough the rest of the year and assess how well it has met its goals at the end of the
fourth