Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

Revise Goal One to be SMART: “Office Green wants its customer to know about existing
and new products by digital marketing with launching new websites in 12 months and its ranking
after 6 months.…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
The team will create a new website and to rank it top 10 searches in search engine
Google/Yahoo.

What makes this goal measurable? Does it include metrics to gauge success?
Response:
The website will contain all the new plants details and rank will be based on it.

What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Yes, website will surely be ready in 12 months and ranking are measured in 6 months.

What makes this goal relevant? Does it support project or business objectives?
Response:
Yes, it will also add benefit for business with new website.

What makes this goal time-bound? Does it include a timeline or deadline?

Response:
Yes, it includes time bond of 12 month for website and 6 month of ranking that sums up with
18 months.

Goal Two: “Office Green wants to raise the customer retention rate.”

Revise Goal Two to be SMART: “Office Green wants to grab the customer with
social media campaign of which is digital marketing and launching of new page in
six months with 10000 followers…”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
Starting a new page and creating valuable content for getting new customer to engage on it.

What makes this goal measurable? Does it include metrics to gauge success?
Response:
Social media views and engagement will surely review how many people are landing to our
page.

What makes this goal attainable? Is it realistic given available time and
resources?
Response:
Social media page takes upmost 6 months to get 10000 likes and followers.

What makes this goal relevant? Does it support project or business objectives?
Response:
Yes, it attracts new customer so business will grow.

What makes this goal time-bound? Does it include a timeline or deadline?

Response:
It is time bond for 6 months.