Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants unique page visits in their website to
increase by at least 15K each month.”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The team know that they are supposed to increase unique page visits and this
provide enough detail to avoid ambiguity.

What makes this goal measurable? Does it include metrics to gauge success?
Response: It is measurable because the website traffic dipped slightly over 3 years from 175k
to 155k. Also, the survey says that 85% of the current customers expressed interest in the
new Plant Pals

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The goal is attainable because a unique page visit can increase the website by
15% which leads to more new customers.

What makes this goal relevant? Does it support project or business objectives?
Response: This goal is relevant because it wants to increase brand awareness and a way to
do is to increase unique visitor to the website

What makes this goal time-bound? Does it include a timeline or deadline?

Response: This goal is time bound because it includes a deadline for each month.

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants to increase customer retention rate by at
least 10% by the end of this year”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The goal makes it clear that it wants to increase customer retention rate by 10%
this year.

What makes this goal measurable? Does it include metrics to gauge success?
Response: It gives a metric to measure the outcome

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Yes, it attainable. If the website traffic increases and Office Green completes the
required operations and training plan, we will achieve the goal within that time frame.

What makes this goal relevant? Does it support project or business objectives?
Response: This goal is relevant because 85% of existing customers expressed an interest in
Plant Pals.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: This goal is time bound because this includes a deadline of one year.