Project Plant Pals | SMART Goals

January 5

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants to build a website with the new Plant Pals
service landing page and a print catalog to increase revenue and brand awareness.
The webpage will be accomplished within 1 year and will increase unique page visits
by at least 15K each month”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The team knows what they want to build: a webpage that helps increase the
company brand awareness.

What makes this goal measurable? Does it include metrics to gauge success?
Response: The webpage will be successful when it increases visits by 15K each month.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company has knowledge, time, resources to build the webpage.

What makes this goal relevant? Does it support project or business objectives?
Response: The company wants to experiment with a service that provides high-volume
customers and 85% of existing customers expressed an interest in that service.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The goal includes a 12-months timeframe.

Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants to build a website with the new Plant Pals
service landing page and a print catalog to increase brand awareness. The
webpage will be accomplished within 12 months and will increase customer
retention rate by at least 10%”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The team knows what they want to build: a webpage that helps the company
increase customers retention rate.

What makes this goal measurable? Does it include metrics to gauge success?
Response: The webpage will be successful when it increases Office Green’s customer
retention rate by 10% at the end of the year.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company has knowledge, time, resources to build the webpage.

What makes this goal relevant? Does it support project or business objectives?
Response: The company wants to experiment with a service that raises its customer
retention rate that was 80% last year.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: The project includes a 12-months timeframe