Scribd Logo
Upload

Welcome to Scribd!

  • Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

    Uploaded by

    ShalakaGhadigaonkar
    42 views2 pages
    Office Green wants to make their marketing goals SMART by making them specific, measurable, attainable, relevant, and time-bound. Their first goal is to increase brand awareness by 15K unique website visits per month by launching a new marketing strategy including a redesigned website and print catalog by the end of the third quarter. Their second goal is to raise the customer retention rate, which was 80% last year, by at least 10% to 90% this year by improving customer service through a new operations and training plan for their Plant Pals program and achieving a 90% customer satisfaction rating.

    Original Description:

    Original Title

    rt6vHdU0Scqerx3VNHnKrQ_ffebb053e3044e2a85ba94f1caaf2df1_Activity-Template_-SMART-goals (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Office Green wants to make their marketing goals SMART by making them specific, measurable, attainable, relevant, and time-bound. Their first goal is to increase brand awareness by 15K unique website visits per month by launching a new marketing strategy including a redesigned website and print catalog by the end of the third quarter. Their second goal is to raise the customer retention rate, which was 80% last year, by at least 10% to 90% this year by improving customer service through a new operations and training plan for their Plant Pals program and achieving a 90% customer satisfaction rating.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    42 views2 pages

    Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

    Uploaded by

    ShalakaGhadigaonkar
    Office Green wants to make their marketing goals SMART by making them specific, measurable, attainable, relevant, and time-bound. Their first goal is to increase brand awareness by 15K unique website visits per month by launching a new marketing strategy including a redesigned website and print catalog by the end of the third quarter. Their second goal is to raise the customer retention rate, which was 80% last year, by at least 10% to 90% this year by improving customer service through a new operations and training plan for their Plant Pals program and achieving a 90% customer satisfaction rating.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Project Plant Pals | SMART Goals

    January 5

    Rewrite the two goals below to make them SMART. Then explain what makes
    them Specific, Measurable, Attainable, Relevant, and Time-bound.

    Goal One: “Office Green wants to increase brand awareness.”

    SMART Goal One: “Office Green wants…”

    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response:  the goal is specific as it wants to increase brand awareness. Ye it provides 
    details of Website traffic has dipped slightly over the past three years, from 175K to 155K

    What makes this goal measurable? Does it include metrics to gauge success?
    Response: The Marketing Manager wants unique page visits to increase by at least 15K each
    month . Yes it includes metrics to gauge success

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response:  Office Green will promote the new service with a new marketing and sales strategy,
    a redesigned website with a new Plant Pals landing page, and a print catalog . The project is
    scheduled to launch by the end of the third quarter

    What makes this goal relevant? Does it support project or business objectives?
    Response:  this goal is relevant as With the publicity around the launch, Office Green projects
    that their customer base will grow by at least 15% . Yes it supports the business objectives of
    increasing brand awareness.

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response:  the project is scheduled to launch by the end of the third quarter . yes the
    project should be completed before the third quarter 
    Goal Two: “Office Green wants to raise the customer retention rate.”

    SMART Goal Two: “Office Green wants…”

    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response: the goal is specific as Office Green wants to raise the customer retention rate .
    yes it provides the details of Office Green’s customer retention rate was 80% last year

    What makes this goal measurable? Does it include metrics to gauge success?
    Response:  It make the goal measurable as the CEO wants that number to increase by at
    least 10% this year i.e 90% . yes it includes metrics to gauge the success

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response:  It makes the goal attainable as the company plans to create an Operations and
    Training plan for Plant Pals to improve on existing customer service standards and boost
    efficiency . yes it is realistic given available time and resources .

    What makes this goal relevant? Does it support project or business objectives?
    Response:  this goal is relevant as Office Green to achieve a customer satisfaction rating of over
    90% this year . yes it supports project objectives as it wants to raise the customer retention rate

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response:  this goal is time bounded as this should be completed this year . yes it includes
    a deadline

    You might also like