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  • Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

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    Yücel Yavuz Uysal
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    Office Green wants to increase brand awareness and customer retention. Their original goals lacked specificity, measurability, attainability, relevance and a timeline. Their revised SMART goals are: 1) Increase brand awareness by expanding the customer base by at least 15% by the end of the third quarter. 2) Introduce a new Plant Pals service expected by customers by the end of the third quarter to increase the customer retention rate. These revised goals provide clear metrics and deadlines to gauge success and support the business objectives in a realistic timeframe.

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    KM SMART-goals

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    Office Green wants to increase brand awareness and customer retention. Their original goals lacked specificity, measurability, attainability, relevance and a timeline. Their revised SMART goals are: 1) Increase brand awareness by expanding the customer base by at least 15% by the end of the third quarter. 2) Introduce a new Plant Pals service expected by customers by the end of the third quarter to increase the customer retention rate. These revised goals provide clear metrics and deadlines to gauge success and support the business objectives in a realistic timeframe.

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    20 views2 pages

    Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

    Uploaded by

    Yücel Yavuz Uysal
    Office Green wants to increase brand awareness and customer retention. Their original goals lacked specificity, measurability, attainability, relevance and a timeline. Their revised SMART goals are: 1) Increase brand awareness by expanding the customer base by at least 15% by the end of the third quarter. 2) Introduce a new Plant Pals service expected by customers by the end of the third quarter to increase the customer retention rate. These revised goals provide clear metrics and deadlines to gauge success and support the business objectives in a realistic timeframe.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Project Plant Pals | SMART Goals

    January 5

    Rewrite the two goals below to make them SMART. Then explain what makes
    them Specific, Measurable, Attainable, Relevant, and Time-bound.

    Goal One: “Office Green wants to increase brand awareness.”

    SMART Goal One: To increase bran awareness, Office Green wants to expand its
    customer base by at least 15% by the end of third quarter

    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response: it is focused on one specific point of the brand awareness.

    What makes this goal measurable? Does it include metrics to gauge success?
    Response: it gives clear way to check how we know that we’ve reached the goal

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response: that kind of target can be achieved especially with new service

    What makes this goal relevant? Does it support project or business objectives?
    Response: it leads to the general company target which is revenue increase

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response: it gives precise point in time

    Goal Two: “Office Green wants to raise the customer retention rate.”

    SMART Goal Two: To increase retention rate, Office Green wants to introduce
    expected by customers new Plant Pals service by the end of third quarter
    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response: it gives clear way to understand, what is expected to happen

    What makes this goal measurable? Does it include metrics to gauge success?
    Response: it’s yes/no way of measuring so it’s very clear

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response: context of the situation suggests, that’s attainable

    What makes this goal relevant? Does it support project or business objectives?
    Response: new products, expected by customers, clearly leads towards main company target

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response: it gives precise point in time

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