Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:Increase revenue by 5% by the end of the year by rolling out a new service that
provides office plants to high-volume clients.
Yes, it provides enough details to avoid ambiguity.

What makes this goal measurable? Does it include metrics to gauge success?
Response:
The figures mentioned in the goals list are measurable as to be increased by what percentage is
mentioned in the goals. Yes, an increase in revenue is the metric by 5% will gauge the success.

What makes this goal attainable? Is it realistic given available time and
resources?
Response:The company plans to create an Operations and Training plan for Plant Pals to
improve on existing customer service standards and boost efficiency.Office Green will promote the
new service with a new marketing and sales strategy, a redesigned website with a new Plant Pals
landing page, and a print catalog.

What makes this goal relevant? Does it support project or business objectives?
Response:
increasing brand awareness and raising Office Green’s customer retention rate
.
Yes, It does support the business objectives

What makes this goal time-bound? Does it include a timeline or deadline?

Response:The project is scheduled to launch by the end of the third quarter. The project team will
continue to collect data on the project’s progress through the rest of the year and assess how well
it has met its goals at the end of the fourth quarter.
Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants…”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response:
The team knows what goal needs to be reached (increase customer retention rate) and how 
to do it and by when.

What makes this goal measurable? Does it include metrics to gauge success?
Response We know the % goal of retention rate we are looking for and by when it needs to
done (end of 3rd quarter).
:

What makes this goal attainable? Is it realistic given available time and
resources?
Response:  Yes, the company has the knowledge, time, and resources to improve the
website and increase awareness. It also has previous metrics to compare.

What makes this goal relevant? Does it support project or business objectives?
Response:
 Yes, increasing the retention rate will support the business objective of increasing overall
revenue. 

What makes this goal time-bound? Does it include a timeline or deadline?

Response:The company wants to have it done by the end of the 3rd quarter.