Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants to increase brand awareness by at least
15% by the end of next year, The Office Green app which will be completed within
18 months will help in providing better services to the customers ”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: It answers specifically by how much the company want to increase its customer
base.

What makes this goal measurable? Does it include metrics to gauge success?
Response: The metric 15% show exactly by how much the customer base need to be
increased which makes the goal measurable.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: There’s a 20% turnover rate and of this 85% are willing to come back if they
provide better service which is 17% (of current customer base) in itself and with the added
service, publicity around the launch and an app that help the customers at least 15% is easily
attainable goal.

What makes this goal relevant? Does it support project or business objectives?
Response: The main goal of the company is to provide plants to office spaces and help the
customers take care of the plant at a low maintenance cost, which can be done with launching
of the app and increasing brand awareness which is a relevant goal for the company.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: Yes, it includes a deadline that is by the end of the next year and the time is
needed to launch the app is also taken into consideration.
Goal Two: “Office Green wants to raise the customer retention rate.”

SMART Goal Two: “Office Green wants to raise the customer retention rate by at
least 10% this year by increasing the customer satisfaction over 90% and by
creating an Operations and Training plan for Plant Pals to improve on existing
customer service standards and boost efficiency”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: Yes, this goal has included a benchmark the company need to achieve within this
year which makes the goal specific

What makes this goal measurable? Does it include metrics to gauge success?
Response: Customer retention of 10% and customer satisfaction of over 90% are the 2
metrics used in this goal.

What makes this goal attainable? Is it realistic given available time and
resources?
Response: Yes, the publicity around the launch, with the added service and an app that help
the customers, customer retention of at least 10% is easily attainable goal.

What makes this goal relevant? Does it support project or business objectives?
Response: Business objective is to supply plants to the office and provide service help the
customers take care of it which makes this goal relevant.

What makes this goal time-bound? Does it include a timeline or deadline?

Response: : It includes a deadline that is by the end of the this year which makes this goal a
time-bound one.