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CLARE COLLEGE
A Feasibility Study
In partial fulfillment
Presented by:
Hernandez, Joymie
Palermo, Mikylla
METHODOLOGY
This chapter describes and discusses how the researchers will gather the necessary data and
information that will be used in the entire study. It describes who will be the respondents and
focus on the research. This also shows the procedure of source of data and methods of collecting
data; these chapters also discuss the type of research, research design, and the research locale
where the study will be conducted and description of our product and the outlook of the industry,
target market, market segmentation and presentation, in marketing sales activities, detailed of our
product and service description that we will going to apply to our business and the competition in
the market.
Research Design
A descriptive method was used and key informant interview were conducted. The survey was
conducted by providing structured questionnaires to a number of identified respondents from the
residents in Geronimo St. Novaliches, Quezon City. The participants who were asked the types
of water during the survey were randomly selected from identified respondents. The survey was
aided using an scale questionnaires. Moreover, interviews were conducted with existing
business operators who has water refilling station which will serve us a key information on how
will we the researchers improve more our product and services to our target market.
Research Locale
The researchers floated the survey questionnaires around Geronimo St. Novaliches, Quezon
City.
The number of residents that are being selected here had a brief discussion on what is the
research about. Therefore in this area the researches planned to have their establishment of Water
Refilling Station.
Respondents
Due to large number of people that may become the possible customers, the researchers got
atleast 100 respondents from the identified research locale. Respondents were identified
immediately after they have shown interest buying purified and mineral water.
The researchers have gathered data through the primary data. The primary data were gathered
by giving away scale questionnaires to selected residents in Geronimo St. Novaliches, Quezon
City.