GP PdP Edisi 2020

L(14) P:0 08.03.2021

ASSESSMENT COVER SHEET/

LEMBARAN HADAPAN PENILAIAN KURSUS

DEPARTMENT/ JABATAN PERDAGANGAN

PROGRAM DBS

SESSION/ SESI : DIS 2020

DPS20033 : E- COMMERCE
LECTURER’ S NAME/ :
PUAN ZAUYAH BINTI AZMAN
NAMA PENSYARAH
TYPE OF ASSESSMENT/ :
XXXXXXXXXXXXX
JENIS PENILAIAN
TITLE/ TAJUK : XXXXXXXXXXXXX
SUBMISSION DATE/ :
XXXXXXXXXXXXX
TARIKH HANTAR
RECEIVED DATE (fill in by lecturer) :
TARIKH TERIMA (diisi oleh
pensyarah)

MATRIC NUMBER/ CLASS/

STUDENT’S NAME/ NAMA PELAJAR
NOMBOR MATRIK KELAS
XXXXXXXXXXXXX XXXXXXXXXXXXX DBS2

MARKS/ MARKAH:
CLO1 CLO2 CLO3 CLO4 TOTAL
MARKS/
JUMLAH MARKAH

LECTURER’S COMMENT/
KOMEN PENSYARAH

GP PdP Edisi 2020

L(16) P:0 08.03.2021
 BORANG PENGESAHAN PENILAIAN BERTERUSAN

NAMA PENGGUBAL : ZAUYAH BINTI AZMAN

KOD / NAMA KURSUS : DPS20033 / E-COMMERCE
PROGRAM : DBS 1 : 2021 / 2022
SESI :
JENIS PENILAIAN : PRACTICAL WORK 3
CATATAN :
(ditanda oleh Disemak : Disahkan oleh :
penyelaras
kursus/pensyarah
bidang)
_______________________________ _____________________________
√ Soalan ( ) ( )
Skema Penyelaras Kursus / Pensyarah bidang: Ketua program / Ketua Jabatan
jawapan Tandatangan / nama Tandatangan / nama
√ Rubrik Tarikh : Tarikh:
Tarikh ;

Answer All Questions

1. Identify three online sources of content that exemplify one of the three digital content
revenue models (subscription, a la carte, and advertising-supported) discussed in the
chapter Online Content and Media. Describe how each site works, and how it generates
revenue. Describe how each site provides value to the consumer. Select which type of
revenue model do you prefer, and why? (CLO2, P1)
(10 marks)
 Subscription: Hulu   
  

Hulu is digital content streaming service based on subscription model. They work
exactly like Netflix. However, they are successfully growing company. They recently
started offering bundle that costs $4.99 to students. In this bundle, student subscribers
get Hulu and Sp otify together without additional charge.
 Advertising- Supported: YouTube  

YouTube is kind of hybrid between subscription and ad- supported service. Everyone
can go search and watch video on YouTube for free but YouTube places ads between
videos. And that is how they profit. On the other hand, YouTube has started offering
their subscription service YouTube Red. With this subscription service, viewers don’t
experience any ad pause while watching videos. And they also be able to watch some
YouTube original contents.

 A La Carte: Sling TV 

They offer 3 different bundles each consists of curated cable channels. Some people
want cable TV but they watch only few popular channels and they don’t want to pay
high process. For these people, a la carte service is perfect because they offer fewer
cable channels for less price. Sling offers 25 channels for @20 a month, 40 channels for
$25 and 50 channels for $40 a month.

 For now as a college student, I enjoy both Netflix and YouTube. Since I don’t have a lot
of time to watch TV, I rather watch contents I want whenever I have time.
2. Go to Amazon and explore the different digital media products that are available. For each
kind of digital media product, describe how Amazon's presence has altered the industry that
creates, produces, and distributes this content. Prepare a simple report to convey your
findings. (CLO2, P2)
(10 marks)

REPORT OF HOW AMAZON’S PRESENCE E-BOOK,MUSIC AND FILMS

Amazon offers an array of different digital media to its customers, among the products and
services are e-books, music, film.

 KINDLE E-READER&E-BOOKS

Amazon started out by selling books online, and soon developed e-books which scrambled the
book industry. It created a demand for digital media that was unheard of. And soon enough,
Amazon almost had a monopoly in the e-book industry as no one else could match their product
variance or service levels. 
 AMAZON MUSIC

For the music part of Amazon’s digital media portfolio, they haven’t really disturbed the
music industry in the same way as they did with e-books. But Amazon have helped the
music industry to convert to the digital format, also with a lot of help from Spotify.

AMAZON’S APPSTORE

The Amazon Appstore app is a place where Amazon customers can access hundreds of thousand
Android apps and games, including the most popular titles in the world. Optimized for your mobile
phone, Amazon Appstore allows you to quickly search for your favorite titles, get apps and games
recommendations with the help of Amazon’s personalization engine, read customer reviews, and
make secure purchases through Amazon's trusted payment mechanism. The Amazon Appstore is
the only app store that give you access to Amazon Coins, where you can save on in-game items
and have more fun playing and spend less. With a dedicated Coins gateway, you can find all the
best game titles to use Amazon Coins and earn Coins back, all designed for you to save money
and get rewarded while playing the games you love. The Amazon Appstore is packed with cool
features to help you discover new content and manage your existing ones through the My Apps
gateway. In the My Apps gateway you can view all of your previously purchased apps, both on
your device as well as one on other devices and on the cloud. You can also access and manage
3. Digital rights management (DRM) refers to a combination of technical and legal means of
protecting digital content from unlimited reproduction and distribution without permission
a. Recognize 3 acts that related to e-commerce in Malaysia.
(6 marks)

b. Search and explains 2 online scam case from Malaysia and identify their loss. In
your opinion which act can be related for each case.
(4 marks)
(CLO2, P2)