SECTION B-MARKETING

Who should make decision to enroll their kids??

It depends on kids’ environment because if kids are more school oriented person, then his/her teacher should decide and if
their parents are well knowledgeable and educates then they should decide……

In this point we should try to reach as many audience as we should , we cannot decide whether we should approach to a
single category hence it’s hard to analyze who is more suitable, but we can select a single category audience and try to put
more effort hence we know that majority of our target are go to them and take their advice ….so in this opinion we should
advertise our program to the School or College Department hence its only place where all can get to know our program in
one place and they can think to enroll in this program quickly…..

3. Promotion Channels
I think first we should promote x-culture on a medium scale and see the results afterwards we can promote it in large scale,
for that first we should let our audience to get known that this type of program is existed whether it is a minor detail or
anything and, in this case, social media is best way to reach our audience….

According to a survey Instagram, Snapchat and YouTube are popular social media platform…. almost 95% of teens have
access to smartphone and 45% are being very active on social media.

A) INFLUENCERS
19% of teens have tried a product suggested by the
influencers and for our product we should try whether a
celebrity’s profile or Teacher Influencers……

LIST OF MOST FOLLOWED TEACHER

INLUENCERS (Instagram)

NAME INSTAGRAM ID LOCATION FOLLOWERS PAID TYPES OF

OR CONTENT
FREE OFFERED
Michelle & @targetteachers 430,700 PAID EDUCATIONAL
Hadar
 Ashley @teachcreatemotivate NEWYORK, 274,100 PAID EDUCATIONAL
United States
Joanne @headoverheelsforteaching 180,100 PAID EDUCATIONAL
Miller

Bethany @teachingandsofourth Nashville, 157,700 PAID EDUCATIONAL

Humphrey Tennessee,
United States
Michelle @applesandabcs California, 151,300 PAID EDUCATIONAL
Griffo United States

Hadar @misskindergarten 130,600 PAID EDUCATIONAL

Amy @theamygroesbeck 130,000 PAID EDUCATIONAL

Groesbeck

Emily @polka.dots.please 124,100 PAID EDUCATIONAL

Amy @theuniqueclassroom 117,200 PAID EDUCATIONAL

JESSI @cootiesandcuties Texas, United 106,800 PAID EDUCATIONAL

States

B. Online communities, groups, chatrooms

If we want a good result, we should target the area where population is high places like China India and
USA and should try and promotes our website through online committee and blogging

 IndiBlogger (Free)
https://www.indiblogger.in/
 Medium (Free)
 https://medium.com/
 BizSugar(Free)
https://www.bizsugar.com/
 Ampower(Free)
https://www.ampower.me/feed
 Klinkk(Free)
https://www.klinkk.com/
 Blokube(£9.99/Month)
 https://blokube.com/
 Kingged(Free)
https://kingged.com/
 Triberr(Free)
 https://triberr.com/
 BlogEngage(£4.99/Month)
https://blogengage.com/
 DoSplash(Free)
 https://dosplash.com/

Nowadays teens often listen to music and stuff so besides Instagram and all we should advertise through a
online music platform like Spotify or something like that or many kids often watches movies and all so we
can also try that platform also.
E. Alternative social media
Spotify is best platform to advertise our product…. Spotify ad studio charges has been determined
automatically according to our target and time limit and the minimum cost is 250$

We can put an audio file or a image with audio file…it approx. costs $0.015-$0.025 per ad

According to Spotify, their ads with direct calls-to-action have click-through rates that are ~3x higher than those with
none. To increase engagement, ask the listener to do something, such as to tap on the banner to find a location.

4. Message
What is the best way to convince consumers to enrol in our program?
The best way to convince the target is to provide the Assurity and tell about the merits which student get after
completion. Its also nice if we have free demo classes with their parents or teacher which let them know how this
program works and provide them the regular report on student progress…

What should be the main message of the marketing campaign, and how should it be
presented?
While advertising we should emphasis on a word Globally and present our product in a way that it should remains on a
person mind like we can make a funny type of video where one side it is funny and other talks about our product.
nowadays teens are very fond of animation and all so we should try that also.

And best way is to provide real life examples on how it should be benefitted and all…

What is the best message, slogan, and other marketing campaign elements??
The best slogan I can think of is X-CULTURE-To Exceed Globally or X-CULTURE-Explore Further something like
that.

If applicable, discuss if the brand name or its presentation should be modified to make the
product more appealing to the tastes and traditions of the consumers in the new market.
We can try and change brand logo and design in a way that it should reflect the product motive…. like our program has
worldwide platform so it should be known and through our logo without anything our merits are being conveyed, name
and all are okay but, in my opinion, logo must be modified for better results….