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BIBLIOGRAPHY
Elif Kara and T. Sükrü Yaprakli, “Effects of Promotional Activities on the Intention to
Purchase: A Field Study in Kahramanmaras,” accessed August 19, 2017
https://econpapers.repec.org/article/hurijarbs/v_3a7_3ay_3a2017_3ai_3a5_3ap_3
a186- 204.htm.
Foxall, G.R., Goldsmith, R.E. and Brown, S., “Consumer Psychology about Marketing,”
2nd edition, British Library Cataloging in publication data. (1998): 49.
Kotler, P. and Keller, K. L., “Marketing Management”, 13th edition, Prentice Hall, NJ.
(2010): 30.
KM Wiig, “Integrating intellectual capital and knowledge management,” Long range

planning, accessed March 11, 2000,
https://scholar.google.com/scholar?hl=tl&as_sdt=0%2C5&q=local+studies.
Okoroafo, S.C., “The Impact of the Marketing Activities of Family Owned Businesses on
Consumer Purchase Intentions,” International Journal of Business and
Management, Vol.4 No.10. (2009): 27.
Paquette H., “Social Media as a Marketing Tool: A Literature Review,” (2013): 31.
S Read, N Dew, SD Sarasvathy, M Song, “Marketing under uncertainty: The logic of an

effectual approach,” journals.sagepub.com, accessed January 30, 2009,
https://scholar.google.com/scholarhl=tl&as_sdt=02C5&q=local+studies+intellect
ual+tact.
Umair Manzoor, Sajjad Ahmad Baig, Muhammad Hashim, Abdul Sami, “Impact of
Marketing Techniques on Consumer’s Purchase Intentions: The Mediating
role of Customer Trust,” accessed July 19, 2020,
https://doi.org/10.31580/ijer.v3i2.1386.
xviii
APPENDICES
Appendix A: Research Questioner
Santiago Trillana Academy

Senior High School Department
Mabini St. San Sebastian Hagonoy, 3002, Bulacan
Dear Respondents,
A pleasant day! We would like to ask for your cooperation in helping us to
answer some question for our research paper entitled “Consumers’ Outlook; The
Marketing Strategy in Running an Effective Business within the Competitive Market of
Hagonoy, Bulacan.” We are hoping that you can give your best answer or opinion for us
to determine the results of our study. Rest assured that your identity and profile will
remain confidential.
Thank you for your participation. Your time and opinion are deeply appreciated.
Sincerely Yours,
Researchers
Name (Optional):
Age:
Sex:
Marital Status:
xix
Questionnaire
DIRECTION: Give your opinion or thoughts on the question provided. Select or shade your
answer on its given choices.
1. Where do you buy your goods or supplies such us groceries, skincare, snacks, etc.
o PureGold
o Super 8
o 7/11
o Ministop
o Public Market
o Alfamart
o Stalls
o Others
Specify: ________
2. Based on your answer in number 1, give a brief explanation why do you prefer that
store/stores?
____________________________________________________________________
__________________________________________________________________________
3. How do you get familiar with the aforementioned stores/businesses in Hagonoy, Bulacan?
o Advertising (e.g. brochures, flyers, tarpaulins, billboards, television)

o Social Media Marketing (e.g. YouTube ads, Facebook ads, Instagram ads, Twitter
ads)
o Word-of-mouth Marketing (e.g. someone introduces you to a particular store or
product)
o Sales Promotion ( e.g. buys 1 take 1, 20% off)
o Others
Specify: _____
4. Are these marketing strategies effective?
o Yes
o No
5. What are the factors that affect your perception or insight about a particular product?
o Cultural Factors (e.g. culture, social class)

o Social Factors (e.g. reference groups, family, status)
o Personal Factors (e.g. age, occupation, economic situation, lifestyle)
o Psychological Factors (e.g. perception, beliefs, attitudes)
xxi
6. What makes your perception or insight change with regard to a particular product?
o Advertising (e.g. brochures, flyers, tarpaulins, billboards, television)

o Social Media Marketing (e.g. YouTube ads, Facebook ads, Instagram ads, Twitter
ads)
o Word-of-mouth Marketing (e.g. someone introduces you to a particular store or
product)
o Sales Promotion ( e.g. buys 1 take 1, 20% off)
o Others
Specify: _____
7. Do you agree that your own perception as consumers is important in developing marketing
strategies?
o Yes
o No
8. Based on your answer in number 7, explain your answer.
____________________________________________________________________
__________________________________________________________________________
9. What is the most efficient marketing strategy to have a deep insight to find out how consumers
define their need, want, or demand?
o Understanding consumers' outlook (either negative or positive outlook)

o Understanding consumers' perception
10. Based on your answer in number 9, explain more your answer.
____________________________________________________________________
__________________________________________________________________________
11. Do you agree that understanding the current consumers’ reference or insight is the most
efficient tactic or strategy to run an effective business?
o Yes
o No
12. Based on your answer in number 11, explain your answer.
____________________________________________________________________
__________________________________________________________________________
xxii
Calayag, Ezra B.
#0437 Zone 3, Kutod, Sagrada Familia, Hagonoy Bulacan
Contact No.: +63 951 1413 112
Email: ezrachaengcalayag.15@gmail.com
Personal Information
Birthday: August 15,200 Place of Birth: Hagonoy, Bulacan
Age: 16 Citizenship: Filipino
Height: 5’2 Civil Status: Single
Weight: 44kg Religion: MCGI
Sex: Female
Education Background
Primary Education: Sagrada Familia Day Junior High School Education: Ramona S.
Care Center Sagrada Familia, Hagonoy, Trillana High School Main Campus Sto.
Bulacan Sto. Rosario, Hagonoy, Bulacan Rosario, Hagonoy, Bulacan (2016 – 2020)
(2009 – 2010)
Senior High School Education: Santiago
Elementary Education: San Nicolas Trillana Academy (2021- Present Time.)
Elementary School San Nicolas, Hagonoy, Mabini St. San Sebastian 3002 Hagonoy
(2010 – 2016) Bulacan, Philippines.
Achievements/Seminar Attended.
Grade 7 – With Honors (2017) Grade 9 – With High Honor (2019)
Grade 8 – With Honors (2018) Grade 10 – With High Honor (2020)
Skills and Interest

Watching movies and entertainment Team Management
Business and development planning Learning new about business
learning new logics
Objectives
I choose this Job and Company because, I believe that I have my skills and knowledge about
your company, and I believe that I am capable and feat to do the job in your company
xxiii
Dela Cruz, Jose Louis R.
#07 Zone 1, Kaingin, San Pascual, Hagonoy Bulacan.
Contact No.: 09311478561
Email: joselouisdelacruz@gmail.com
Birthday: December 8, 2003 Place of Birth: Malolos City, Bulacan
Height: 6` Civil Status: Single
Weight: 89kg Religion: Roman Catholic
Sex: Male
Primary Education: Santiago Trillana Junior High School Education: Santiago
Academy (2008-2010) Mabini St. San Trillana Academy (2017-2020) Mabini St.
Sebastian 3002 Hagonoy Bulacan, San Sebastian 3002 Hagonoy Bulacan,
Philippines. Philippines.
Elementary Education: Santiago Trillana Senior High School Education: Santiago
Academy (2011-2016) Mabini St. San Trillana Academy (2021- Present Time.)
Sebastian 3002 Hagonoy Bulacan, Mabini St. San Sebastian 3002 Hagonoy
Philippines. Bulacan, Philippines.
Loyalty Award Grade 11 (With Honor)
Barangay Choice Award Karanglan sa pag-inam CCP
Skills and Interest

I`m good in communication Good in close deal transaction
Aviation Adventures
Objectives
JOSE LOUIS R. DELA CRUZ

Applicant
xxiv
Isip, Trisha Mae M.
Zone 3A, San Pascual, Hagonoy Bulacan.
Contact No.: 09488575833
Email: shamaeisip96@gmail.com
Birthday: September 25, 2004 Place of Birth: Macabebe, Pampanga
Weight: 41kg Religion: Roman Catholic
Sex: Female
Primary Education: Sta Lucia Pampanga Junior High School Education Ramona S.
Day Care Center Masantol Pampanga Trillana High School Sto.Rosario Hagonoy,
Bulacan (2019-2020)
(2009-2010)
Senior High School Education: Santiago
Elementary Education: San Pascual Trillana Academy (2021- Present Time.)
Elementary School San Pascual Hagonoy, Mabini St. San Sebastian 3002 Hagonoy
Bulacan Bulacan, Philippines.
(2015-2016)
.
N/A
Skills and Interest

Good communication skills Reading stories
Watching funniest videos
Objectives
ISIP, TRISHA MAE M.

Applicant
xxv
Sebastian, Aliah
Address: San Miguel Hagonoy, Bulacan
Contact No.: +639288996725
Email: sebastianaliah795@gmail.com
Personal Background
Birthday: September 29, 2004 Place of Birth: Malolos City, Bulacan
Weight: 62 kg Religion: Roman Catholic
Gender: Female
Educational Background
Primary Education: Teodora Cruz Junior High School Education: Santiago

Elementary School (TCES); San Miguel Trillana Academy (STA); San Sebastian
Hagonoy, Bulacan, (2008-2010) Hagonoy, Bulacan, (2016-2018) Sta. Monica
National High School;Sta. Monica Hagonoy,
Elementary Education: Hagonoy East Bulacan, (2018-2020)
Elementary School Sto. Nino Hagonoy,
Bulacan (2010-2016) Senior High School Education: Santiago
Trillana Academy Mabini St., San
Sebastian, Hagonoy, Bulacan (2020 –
Present)
Achievements/Seminar Attended
With Honor Grade 9-11 Best in Math
Skills & Interest
Active Listener Music

Reading Watching movies
Objectives
ALIAH SEBASTIAN
Applicant
xxvi
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BIBLIOGRAPHY

KM Wiig, “Integrating intellectual capital and knowledge management,” Long range

S Read, N Dew, SD Sarasvathy, M Song, “Marketing under uncertainty: The logic of an

Appendix A: Research Questioner

Santiago Trillana Academy

o Advertising (e.g. brochures, flyers, tarpaulins, billboards, television)

o Cultural Factors (e.g. culture, social class)

o Advertising (e.g. brochures, flyers, tarpaulins, billboards, television)

o Understanding consumers' outlook (either negative or positive outlook)

Skills and Interest

Skills and Interest

JOSE LOUIS R. DELA CRUZ

Skills and Interest

ISIP, TRISHA MAE M.

Primary Education: Teodora Cruz Junior High School Education: Santiago

With Honor Grade 9-11 Best in Math

Skills & Interest

Active Listener Music

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