A.

Conclusion

This study is quantitative research. This was utilized in interpreting the numerical

data in addressing the previously mentioned problem and justifying to satisfying the

objectives of the study derived from the survey questionnaire for “The Impact of Social

Media to the Preference of Grade 10 Students on Buying Online Products.”

 The study found out that most of the students preferred buying online products in

terms of using social media to purchase products.

 This study demonstrates what social media platforms impacted the respondents’

preference when buying online products.

 The respondents indicated that they are aware that there are advantages and

disadvantages of buying online products which is why the majority of the

respondents prefer to buy online and some of the respondents do not prefer.

 The study indicated how respondents were influenced by the social media

platforms.

 This study conveys how social media is used by business owners to influence

the preference of customers.

B. Recommendations

Taking into consideration the findings and conclusion of the study, the following

recommendations are hereby given. These are directed towards the business

community and various stake holders in education: Teachers, Students, Parents, and

Future Researchers.

1. To the Business Owner, the researchers recommend using social media platforms to

promote and communicate their products. It is further recommended to initiate the

impact of social media to business owners when students buy their products online.

2. To the Customers, the researchers recommend checking the reviews and ratings how

it impacts the customer purchasing using online platforms, and what platforms they use

the most to purchase.

3. To the Parents, the researchers recommend knowing what’s the impact of online

platforms use to purchase online products by their children, and how it affects their child

by knowing what kind of platforms their children using to purchase online, to secure

their child safeness.

4. To the community, the researchers recommend. Be aware of the disadvantages and

advantages of buying online products.

5. Future Researchers, to conduct the study of the Impact of social media on the

preference of the students.

Citation of References

Market Business News. Online shopping – definition and meaning.

https://marketbusinessnews.com/financial-glossary/online-shopping-definition-meaning/

Studied by Edwin Gnanadhas (2014). Online Shopping - An Overview.

https://www.researchgate.net/publication/264556861_Online_Shopping_-_An_Overview

Based on MoneyMax (2022). Start Adding to Cart: 33 Must-Visit Online Shopping Sites.
https://www.moneymax.ph/lifestyle/articles/online-shopping-sites

Ben Lutkevich and Ivy Wigmore (2021). Social Media.

https://www.apa.org/members/content/social-media-research

https://www.apa.org/members/content/social-media-research

Alexandra Samur (2018). The History of Social Media in 33 Key Moments.

https://blog.hootsuite.com/history-social-media/?
gclid=Cj0KCQjwwfiaBhC7ARIsAGvcPe4X-spy-UVlT5i-
pfTkiizxjA2JOxjBahYwHJct9QncD-M3BOcWILYaAnSmEALw_wcB

Abdurrahman ISIK* , Mehmet Fatih YASAR. Effects of Brand on Consumer

Preferences: A study in Turkmenistan.
https://www.ejbe.org/EJBE2015Vol08No16p139ISIK-YASAR.pdf

Indeed Editorial Team (2023). Understanding Product Quality: What It Is and Why It
Matters. https://www.indeed.com/career-advice/career-development/product-quality

Studied by Nick Hajli (2014). A study of the impact of social media on consumers
https://journals.sagepub.com/doi/10.2501/IJMR-2014-025
Appendix A. Letter of Permission

March 17, 2023

Dear Sir/Ma’am,

In partial fulfillment of our requirements for our subject, we, grade 12 students of section
Patience would like to ask permission to conduct data gathering for our research study entitled,
“The Impact of Social Media on the Preference of Grade 10 Students on Buying Online
Products”

In connection to this, we are writing to request your permission to collect data in your classroom
advisory. Rest assured that the information we collect will be used solely for academic purposes
and be kept completely private.

We believe that you are with us in enthusiasm to finish the requirement as a compliance for our
subject. We hope for your positive response on this humble endeavor. We would be very grateful
for your consent to carry out this data collection.

Respectfully yours,

FERDINAND RUIZ, et.al.

Group Leader

Noted by:

ANGELYN M. ABOROT
Subject Teacher
Appendix B. Sample Survey Questionnaire
Dear respondents,

We the students of Grade 12/ABM-Patience, are conducting a research study

entitled, “The Impact of Social Media on the Preference of Grade 10 students on
Buying Online Products.” The researchers are asking for your cooperation and
honest answer to the questionnaire to support the claims of their study. Rest assured
that the researchers will keep the collected data confidential to ensure your privacy.

Name (Optional): __________________________________ Age: _______

Sex: ______ Section: ______

Direction: Please check your answer on the following questions. Choose only one
(1) answer for each question.
1. Do you prefer buying online products?
☐Yes
☐No
Note: If YES, please answer item numbers 2,3,4,6, and 7. If NOT, please answer
item numbers 2,3,4,5, and 6.
2. What social media platform influences your preference?
☐Facebook
☐Instagram
☐YouTube
☐TikTok
☐Others, please specify_____________

3. What are the advantages of buying products online?

☐Less hassle
☐Affordable products
☐Many varieties available.
☐Others, please specify____________

4. What are the disadvantages of buying products online?

☐Fraud in online shopping
☐ Lack of interactivity
☐Logistic-related problem
☐Lack of close examination
☐Others, please specify____________
5. Why do you not prefer buying online products?
☐It takes too much time
☐Damaged products
☐Limited shipping options
☐Limited product availability
☐Others, please specify____________

6. How do social media platforms impact the preference of customers when buying
online products?
☐Using artist as endorsers of products.
☐Influencers using social media to promote products
☐Video reviews using social media
☐Others, please specify_____________

7. What suggestions you can give for online buyers and for those who are not
buying online products?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
__
Appendix C. Students Profiles

CURRICULUM VITAE

Personal Information :

Name : Kent Kirby Amora Bobadilla

Place of Birth : Puerto Princesa City, Palawan

Date of Birth : January 29, 2005

Parents :

Father's Name : Kenneth Crisostomo Bobadilla

Mother's Name : Dulce Marquez Bobadilla

Educational Attainment :

Elementary : Sicsican Elementary school (2011-2016)

Secondary :

Junior High School: Sicsican National High School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Mark Joshua Amaro Bagona

Place of Birth : Palawan Adventist Hospital, San Pedro

Date of Birth : April 12, 2005

Parents :

Father's Name : Melchor Ardina Bagona

Mother's Name : Sol Amaro Bagona

Educational Attainment :

Elementary : San Pedro Central School (2011-2016)

Secondary :

Junior High School: Sicsican National High School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Rhealyn Hatol

Place of Birth : Ospital Ng Palawan

Date of Birth : December 31, 2004

Parents :

Father's Name : Ricardo Hatol

Mother's Name : Irish Hatol

Educational Attainment :

Elementary : Sicsican Elementary school (2011-2016)

Secondary :

Junior High School: Palawan National School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Tryce Salaysay Navilla

Place of Birth : Antipolo Rizal

Date of Birth : January 02, 2004

Parents :

Father's Name : Cesar Badilla Irinco

Mother's Name : Jocelyn Navilla Irinco

Educational Attainment :

Elementary : San Pedro Central School (2011-2015)

Valentin Macasaet Memorial Elementary School (2015-

2016)

Secondary :

Junior High School: Sicsican National High School (2017 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Jasmin Sadang Manlavi

Place of Birth : Bgy. Tinitian, Roxas, Palawan

Date of Birth : July 18, 2005

Parents :

Father's Name : Rolando Baquiao Manlavi

Mother's Name : Rowena Sadang Manlavi

Educational Attainment :

Elementary : Tinitian Elementary School (2011-2013)

: Cabcungan Elementary School (2013-2015)

: Tinitian Elementary School (2015-2016)

Secondary :

Junior High School: Langogan National High School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Ferdinand J. Ruiz Jr.

Place of Birth : Puerto Princesa Palawan

Date of Birth : March 5, 2005

Parents :

Father's Name : Ferdinand J. Ruiz Sr.

Mother's Name : Christine J. Ruiz

Educational Attainment :

Elementary : Sta. Monica Elementary School (2011-2016)

Secondary :

Junior High School: Sicsican National High School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : Lovelyn B. Nangit

Place of Birth : Bgy. Minara, Roxas, Palawan

Date of Birth : October 11, 2004

Parent's :

Father's Name : Alvin P. Nangit

Mother's Name : Antonita B. Nangit

Educational Attainment :

Elementary : Narra Elementary School (2011-2016)

Secondary :

Junior High School: Roxas Comprehensive High School (2016 - 2021)

Senior High School: Sicsican National High School (present)

 CURRICULUM VITAE

Personal Information :

Name : April Nicole O. Timbreza

Place of Birth : Ospital ng Palawan

Date of Birth : April 29, 2005

Parents :

Father's Name : Bernard Corbe Timbreza

Mother's Name : Florence Ortiz Timbreza

Educational Attainment :

Elementary : Sicsican Elementary School (2011-2016)

Secondary :

Junior High School : Sicsican National High School (2016 - 2021)

Senior High School : Sicsican National High School (present)