Business Plan

Khristhine Abrogena
Xenddie Alberto
Jessica Barrozo
Cristina Concepcion
Hazel Del Rosario
Dezzamae Moises
Ana Marie Villanueva
Vanessa Viloria
(Group 2)

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TABLE OF CONTENTS

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EXECUTIVE SUMMARY
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THE PROPONENTS 

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1.)Khristhine Abrogena
Address: Babanuang, San Manuel,Isabela.
Email: abrogenakristine3009@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 20
GENDER: Female
RELIGON: Roman Catholic
NAME OF MOTHER: Jessie Abrogena
NAME OF FATHER: Mirando Abrogena

EDUCATIONAL BACKGROUND:

COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas

Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Callang National High School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Callang National High School
ELEMENTARY (S.Y. 2012-2017): Babanuang Elementary School

2.)Xenddie Alberto

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Address: San Juan ,Quirino,Isabela.
Email: xenddieangelique03@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 18
GENDER: Female
RELIGON: Born Again
NAME OF MOTHER: Sonia Alberto
NAME OF FATHER: Joel Alberto

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Luna Quirino National High
School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Luna Quirino National High School
ELEMENTARY (S.Y. 2012-2017): San Juan Elementary School

3.)Jesssica Barrozo
Address: San Miguel,Burgos,Isabela.
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Email: Jessicaseraficabarrozo@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 19
GENDER: Female
RELIGON: Born Again
NAME OF MOTHER: Rosalie Barrozo
NAME OF FATHER: Gilbert Barrozo

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Gamu Rural School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): San Antonio National High School
ELEMENTARY (S.Y. 2012-2017): San Miguel Elementary School

4.)Cristina Concepcion
Address: Turod, Quezon, Isabela.

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Email: cristinaconception765@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 19
GENDER: Female
RELIGON: Iglesia Ni Cristo
NAME OF MOTHER: Teodora Concepcion
NAME OF FATHER: Danilo Concepcion

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Bimonton Integrated School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Bimonton Integrated School
ELEMENTARY (S.Y. 2012-2017): Turod Elementary School

5.)Hazel Del Rosario

Address: Linglingay,Gamu,Isabela.

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Email: luminlanhazel052319@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 19
GENDER: Female
RELIGON: Iglesia Ni Cristo
NAME OF MOTHER: Dionita Gumarac
NAME OF FATHER: Henry Gumarac Sr.

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Gamu Agri-Fishery School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Gamu Rural School
ELEMENTARY (S.Y. 2012-2017): Linglingay Elementary School

6.)Dezzamae Moises
Address: San Bonifacio, Burgos ,Isabela.

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Email: dezzamaemoises99@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 19
GENDER: Female
RELIGON: Born Again
NAME OF MOTHER: Estrelita Moises
NAME OF FATHER: Prodencio Moises

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Burgos National High School
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Burgos National High School
ELEMENTARY (S.Y. 2012-2017): San Roque Elementary School

7.)Ana Marie Villanueva

Address: Babanuang, San Manuel,Isabela.

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Email: anamarievillanueva061003@gmail.com

PERSONAL AND FAMILY INFORMATION:

AGE: 18
GENDER: Female
RELIGON: Roman Catholic
NAME OF MOTHER: Analiza Villanueva
NAME OF FATHER: Sammy Villanueva Sr.

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Worldstar College of Science and
Techn.
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Dona Aurora National High School
ELEMENTARY (S.Y. 2012-2017): Babanuang Elementary School

8.)Vannesa Viloria
Address: Maligaya,Mallig,Isabela.
Email: vannesaviloria2425@gmail.com

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PERSONAL AND FAMILY INFORMATION:
AGE: 19
GENDER: Female
RELIGON: Roman Catholic
NAME OF MOTHER: Maricel Viloria
NAME OF FATHER: Joel Viloria

EDUCATIONAL BACKGROUND:
COLLEGE ( S.Y. 2021- ON GOING) : Isabela State University – Roxas
Campus
SENIOR HIGH SCHOOL ( S.Y. 2020-2021): Mallig Plains Colleges
JUNIOR HIGH SCHOOL (S.Y. 2017-2020): Munoz National High School
ELEMENTARY (S.Y. 2012-2017): Maligaya Elementary School

BUSINESS DESCRIPTION
Legal Form of Ownership

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 Awesome Egg Sandwich Company is a partnership because it involves two or more individuals
who own the business together. Each partner contributes to the business through money, expertise and
shares profits and losses.
Target Market
The real target of the business is the teenagers because teenagers often go to school in that
situation they can grab some sandwiches whenever they are hungry or stress in school works or etc. But
this product is available to everyone as long as our product can give you a satisfaction.

MARKETING PLAN
Situation Analysis:
Market Research
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 Based on our revised survey, we identify the behavior of our target market. They tend to buy
foods when they feel depressed so created lots of option so that we can come up with our final product.
71% out of 30 respondents voted egg sandwich. The target market preferred egg sandwich because they
Swot Analysis

STRENGTHS WEAKNESSES
Ability to sell products Competitors can offer similar
offline and online products quickly
Highly Visible Website Limited start up cost
Limited Start Up Risk Limited flexibility in pricing
Highly Experienced Owner
High Barriers to Entry OPPORTUNITIES
THREATS
Continued expansion for
Changes in regulations can online and offline sales
impact the business
Ability to develop additional
Products are already sold by stores
major competitors
Acquisition of additional
Insurance costs are rounds of capital
continually increasing
Affiliate relations with
Increases in price inputs can related vendors
cause upward pricing
Development of proprietory
products
Development of wholesale
distribution relationship
Sale of the business

Marketing Environment
 Internal environment - Awesome Egg Sandwich forms five factors of the organization
business which consists money, men, markets, materials and machinery.

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  External environment - Awesome Egg Sandwich has the microenvironment factors consists
of suppliers, market intermediaries (such as wholesaler and distributors), partners ( such as
transportation ,insurance company, etc., customers (target consumers), public, and
competitors.
Marketing Objectives:
Long Term Goals
 Extend branch in other province after 2 years.
 Supplies every convenience store after 2 years.
 Gain prosperous income after 1 year.
 Supply every special gatherings.
Business Objectives
Awesome Egg Sandwich Company objectives are:
 To provide our costumer a place where they can find affordable and delicious egg sandwiches.
 To earn more profit and to maintain the productivity of the business.
 To be the best sandwich shop in the province.
Describing Target Market
The real target of the business is the teenagers because teenagers often go to school in that
situation they can grab some sandwiches whenever they are hungry or stress in school works or etc. The
public is also a target market which includes all the people in our town.
Marketing Strategies:
 Product- Egg Sandwich

 Product/service features and benefits - Egg salad tucked between slices of white bread in
Awesome Egg Sandwich is the number one breakfast/ snack the filling is creamy and
bursting with a rich egg-yolk flavor, and the bread is soft and pillowy. Our egg sandwich

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 will be the best egg sandwich they ever tasted.This may help you to balance your diet and
give nutritious benefits in your body.
 Production - Product production is twice a week. Due to the recorded expiration date of our
product which lasts 3-5 days, production is necessary for the health safety of our customers
and suppliers and to maintain their high satisfaction in our shop. It is laborious but it is
necessary because the processing needs to be perfected and improved.
 Promotion-We can market our products by creating a website for people who can order
through online transaction. We also create posters to advertise in our facebook page since we
are not allowed to go out because of the pandemic situation. Recommending to our friends
through messenger, instagram, twitter and other online platforms.
 Promotional budget - in our promotional budget, the shop will create a template that will
attract people and post it on online platforms that cost php 50 load or as a taste test that the
team has already done in Roxas,Isabela. The team spent a 200.00 for it.
 Pricing-Awesome Egg Sandwich has a price of 20.00 in that price you can have a 2 piece in
one pack that is enough to fills our stomach.
 Pricing Strategy – We used pricing at a premium. As a new business we need to catch the
public attention by unique packaging of our sandwiches to gain profit and its most effective
in the early days of product life cycle.
 Place - We are located at the side of food court in Roxas, Isabela. We offer online
transaction and deliver it with fee.
 Process-

Step 1- Prepare all the ingredients then washed your hands

before starting the process.

Step 2-Boiled the eggs in about 10-12 minutes . After that take
the eggs out of the water and let it cool.

Step 3- Peel and chop the eggs .Put it in a large or medium size
bowl. Then Add mayonnaise and the other spices. Mix well

Step 4-Prepare the bread and lettuce. Make sure that the lettuce
are already clean.

Step 5- Spread the sauce in the bread and add the lettuce. Cut it
diagonally to make it two piece. Ready to Wrap!

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 Packaging – The product are wrap into triangle shape consists of two pieces sandwich and
cute plastic wrapper that is easy to grab and eat anywhere at any time.

Marketing Controls:
Monthly Sales Forecast per Week
Awesome Egg Sandwich Shop
WEEK QUANTITY PRICE PER UNIT TOTAL
WEEK 1 300 Php 25 Php 7,500
WEEK 2 300 Php 25 Php 7,500
WEEK 3 300 Php 25 Php 7,500
WEEK 4 300 Php 25 Php 7,500
TOTAL OF SALES Php 30,000
EXPENSES
WEEK 1 Php 2,115

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 WEEK 2 Php 2,115
WEEK 3 Php 2,115
WEEK 4 Php 2,115
Monthly Expense PHP 8,460
Utilities Expense Php 650
Labor Expense Php 17,000
TOTAL MONTHLY EXPENSE PHP 17,650
R.O.I. PHP 12,350
The table shows that the total monthly expense would be php 17,650 + and the total income per month
would be Php 30,000 + so that the total ROI is php 12,350 in a month.

PRODUCTION OR TECHNICAL PLAN

PRODUCT & SERVICE

Awesome Egg Sandwich offers quality egg sandwiches. Fried eggs, scrambled egg, sliced boiled
eggs and egg salad are the most popular options in the shop. Our company offers nutritious sandwiches
that has original spices made by the owner. Also, in case of the price it is really affordable. We can
serve it through dining and take-outs .
We gurantee you the best supplies whom we get in our good suppliers like from Roxas
Bakery ,Mary Jane Vegetable Store and Tacsan Store and Egg Dealer. Awesome Egg Sandwiches
company supplies egg sandwiches in the schools like Worldstar College, Roxas National High School,
La Salette of Aurora and other schools here in Roxas,Isabela.
Our shop is located at side of foodcourt, Roxas, Isabela . We also accept large orders like
birthday, gatherings and other occasions just visit our facebook page Awesome Egg Sandwich or email
awesomeeggsandwich@gmail.com .
Product
Egg Sandwich

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Product Specification

Production Paradigm

PROCESS
~ Prepare all the ingredients then
sanitize your hands before start.
~ Boiled the eggs in about 10-12
minutes. After that take the eggs out of
the water and let it cool.
INPUT ~ Peel and chop the eggs and put them
to a meduim size bowl. OUTPUT
Ingredients: Egg, Bread,
~ Add mayonnaise and the other Yummy egg
Mayonnaise , Lettuce ,
spices.Mix well. sandwiches.
and other spices.
~ Prepare the bread and lettuce .Make
sure that the lettuce are already
washed.
~ Spread them into the bread with
lettuce. Cut the bread diagonally to
make it two pieces.
~ Prepare to wrap with plastic.

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Quality Control

Awesome Egg Sandwich must have a preventive food safety management system and that
established to ensure that effective control measures are in place to minimise potential chemical,
physical or microbiological contamination of the products during the manufacturing process. In this way
we surely guranteed our customer with a 100% quality on our productions.

Table 1.Production Machinery and Equipment

Machinery and Equipment Quantity Price PHP
Fridge 1 9,000
Sandwich Manual Packaging Machine 1 8,200
Stainless Steel 1 500
Knife 1 50
Large or Medium Bowl 1 100
Other equipments - 500
Total Machinery And Equipment Expense Php 18,350
Table 1 shows that the starting cost of machinery and equipment would be Php 18,350. This expense is
only in the starting month of the business and the machines can used all throughout the business
journey.
Table 2.Production Materials per week
Raw Materials Quantity Price php Total Price
Egg 3 tray 150 450
Bread 15 piece 35 525
Mayonnaise 3pack 80 240
Lettuce 4kilo 25 100
Other Spices - pieces 25 200
Plastic Wrap 2 piece 300 600
Total Expenses Php 2,115
Table 2 shows the total production material cost in a week and it would be a total of Php 2,115. This
cost will only change if there is a large orders coming.

Table 4.Production Utilities (monthly)

Utilities Price
Water 150
Electricity 500
Rent - (owners land)
Total Utility Expense Php 650
Table 3 shows the total cost of production utilities per month and it would a total of Php 650.
Table 4.Production Schedule ( per week )

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 Time Day Pieces
6:00-6:00 pm Sunday 250
Total pieces per week 250

Table 4 shows that the production schedule only is every Sunday at 6:00-5:00pm

 Table 5.Start up Cost

Start up Cost
Category Estimate
Equity Investment
Initial Build Out 30,000.00
Working Capital 20,000.00
Machinery and Equipment 18,350.00
Other 5,000.00

Total 73,350.00
Table 5 shows that the total start up cost would be 73,350.00.

Location

Products are available in Roxas Isabela. Products are ordered online and can also be delivered
door to door if you ordered maximum of 15 pcs and have a delivery fee it depends on your locations..

Legal Environment
Our business has operations in Roxas, Isabela should follow the legal procedures of the town.
Below are the types of laws we should obey:
● Business Permit
● Trademark and Copyrights of our logo

Personnel
We choose our employees based on their submitted resume. This shop need good classifications
such as college graduate, with experience etc. and we also need people whom we can trust and as long
they can do multi-tasking.

Inventory
 Raw materials

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  Egg
 Bread
 Mayonnaise
 Lettuce
 Other Spices
 Finished Product
 Egg Sandwich

Suppliers

Awesome Egg Sandwich Shop produced a high quality of egg sandwiches which the company
gets supplies from Tacsan Store and Egg Dealer, Mary Jane Vegetable Store, and Roxas Bakery. Our
company has a good relationship with our suppliers, they supply us with high quality of eggs, vegetable
and other ingredients in making our egg sandwiches.

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 ORGANIZATIONAL OR MANAGEMENT PLAN

Legal Form of Ownership

Awesome Egg Sandwich Company is a partnership because it involves two or more individuals
who own the business together. Each partner contributes to the business through money, expertise and
shares profits and losses.
Organizational Structure

PARTNER
KhristhineS
Abrogena
Xenddie Alberto
Jessica Barrozo
Cristina Concepcion
Hazel Del Rosario
Dezzamae Moises
Ana Marie Villanueva
Vannesa Viloria
MANAGER
Jessica Barrozo

FINANCE MARKETING OPERATIONAL

Ana Marie Villanueva PRODUCTION

Vannesa Viloria
Cashier - Dezzamae
Moises Sandwich Maker
Delivery Guy - Hazel Del Khristine Abrogena
Rosario Cristina Concepcion

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MANAGEMENT WORKSHEET

BIO/S
GAPS IN
MANAGEMENT/EXPERIENCE
ADVISOR

Contribution in the Business

Partners are the member in a partnership, an entity in which both the profits or losses of
a business or other venture are shared between all members.
General Managers is tasked with overseeing daily business activities, improving
overall business functions, training heads of departments, managing budgets, developing strategic
plans, creating policies, and communicating business goals.
Assistant Manager is usually responsible for scheduling employees, training new
employees, and hiring new employees. Depending on the industry they may also be asked to handle
escalated customer complaints as they often work in a customer facing role.

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 Marketing Manager is responsible for managing the promotion and positioning of a
brand or the products and services that a company sells. Typically marketing managers are employed
to attract more customers to buy from the company and to raise brand awareness through the creation
of marketing campaigns.
Production Manager is responsible for making sure that raw materials are provided
and made into finished goods effectively.
Finance Manager responsibilities include creating forecasting models, assessing risk in
investments and ensuring all accounting activities comply with regulations. To be successful in this role,
you should have experience crafting financial strategies and managing accounting teams.
Sales encourage the customer to recommend a friend or give positive feedback can
have an impact on the growth of the business through increased brand awareness and sales.
Transportation connects the business to its supply chain partners, such as suppliers
and customers, and it is a major influence on the customer's satisfaction with the company.

Pre-Operating Activities
Activities Time Frame (in months)
1 2 3 4 5 6 7 8 9 10 11 12
Preparation of
Business Plan
Negotiation
for financing
Registration
for business
Setting up
production
facilities
Other
Activities
Start of the
Business

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 FINANCIAL PLAN
Equity Source
Table 1.Awesome Egg Sandwich Equity Contribution
Name Total Share Php
Khristine Abrogena Php 10,000
Xenddie Alberto Php 10,000
Jessica Barrozo Php 10,000
Cristina Conception Php 10,000
Hazel Del Rosario Php 10,000
Dezzamae Moises Php 10,000
Ana Marie Villanueva Php 10,000
Vannesa Viloria Php 10,000
TOTAL PHP CAPITAL Php 80,000
Table 1 shows the total contribution of the owners which cost one person a total of php 10,000 and the over all
capital would be total of php 80,000..

Start up Cost
Category Estimate
Equity Investment
Initial Build Out 30,000.00
Working Capital 20,000.00
Machinery and Equipment 18,350.00
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Other 2,000.00

Total 70,350.00
Table 2 shows the total start up cost in the business and it estimated in a total of php 70,350 .

Monthly Fixed Cost

Monthly Cost
Utilities
Electric 500.00
Water 150.00
Monthly 650.00
Total Table 3 shows the total utilities expense which is considered as monthly
fixed cost of the shop that cost php 650.

Table 4 .Average Daily Sales / Revenue Generators

Average Daily Sales

Revenue Generators
Daily Sales Num Price Cost Profit Total Rev. Total Cost Total Profit
.

Egg Sandwich 60 25 7.05 17.95 1,500 423 1,077.00

Total 1,500.00 423.00 1,077.00
Operating Days Per Week
Weekly Sales 7,500.00 2,115.00 3,885.00
Monthly Sales 30,000.00 8,460.00 19,425.00
Annual Sales 360,000.00 101,520.00 233,100.00
Estimated 5 years sales 1,800,000.00 507,600.00 1,165,500.00

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Table 4. Shows that the daily profit would be php 1,077, weekly profit would be php 3,885, monthly
profit would be php 19,425, annual profit would be php 233,100 + and lastly the estimated profit after
5 years would be php 1,165,500 or double.

Table 5. Labor Expense

Labor
Employee Number Monthly Hours Total Payment
Sandwich Maker 2 48 2,400
Manager 1 240 6,000
Customer 1 240 3,000
Service
Cashier 1 240 4,800
Delivery Guy 1 40 800
Total 17,000.00

Table 5 shows the total labor expense monthly and it cost php 17,000.
 
 
 
 
Pro-Form Income Statement Year 1 Quarter 1
Income Month 1 Month 2 Month  3 QUARTER1
Statement
Revenues 30,000.00 34,000.0 30,000.00 94,000.00
0
COGS 8,460.00 9,280.00 8,460.00 26,200.00
Gross Profit 21,540.00 24,720.0 21,540.00 67,800.00
0
Expenses
Labor 17,000.00 17,000.0 17,000.00 51,000.00
0
Utilities 650.00 650.00 650.00 1,950.00
Total Expenses 17,650.00 17,650.0 17,650.00 52,950.00
0
EBIT 3,890.00 7,070.00 3,890.00 14,850.00
Taxes 500.00 500.00 500.00 1,500.00
Net income 3,390.00 6,570.00 3,390.00 13,350.00
 
Table 6 shows the estimated computation in the first quarter of the year and the income of the first three months would be
php 13,350.
 
 

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