Making Chic Happen on Instagram!

with Alysa Gumto

The Chic Influencer
Social Media Manager
MEET ALYSA (@A_GUMTO)
Started with Chic as an intern in 2019.

Currently, the Social Media Manager.

WHAT DO I FOR CHIC?

Create the marketing plan and content
Chic Your Gram Audits
Manage Chic Way Media client accounts
and so much more!
 Topics to be covered:
Profile image
Username
Bio
Reels
Guides
Having grid worthy content
Why your story actually does matter
And so much more!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR PROFILE PHOTO
This should be a clear,
close-up portrait of just
your face or upper half of
your body.

The human eye is

psychologically drawn to
other human faces -
capitalize on that!

This should NOT be a

picture of the product you
are promoting.
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
 LET'S TALK ABOUT YOUR USERNAME
This should be your first and last
name unless you go by a name
that people have always known
your account to be.

This will make it easier when

people are searching for you on
the platform.

Also, gives your account a more

professional feel!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR BIO

In the Name Field, have a clear

title that explains your expertise.
Include your first name + keywords
that your ideal client would search
for on Instagram.

Important to note, you only have

30 characters in this space!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR BIO

Have a statement that speaks

DIRECTLY to your ideal client stating
who you help & what it is that makes
you, YOU!

What do you help them do, achieve

or become that differentiates you
from others in your industry?

Be original and do not overthink it!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR BIO

Provide a call to action (CTA)

directing people to your link.

What should encourage

someone to click on it?!

Is it a free resource, a quiz,

sample workout video, join
your email list, etc.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR WEBSITE LINK
This SHOULD NOT be your
personal link to your product
website.

I HIGHLY recommend using

msha.ke. It is a FREE app and
easy to use!

This option is visually

appealing when people are
learning more about what you
have to offer to them.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
 LET'S TALK ABOUT YOUR STORIES
Stories are for connecting with your followers and giving them a
behind-the-scenes look into your life.

Speak as if you are talking to 1 PERSON, not multiple people to give a

feeling of exclusivity.

Most people watch stories with their sound OFF. Use captions!

MIX IT UP:
-Day to day life
-Photos and videos
-Mini trainings
-Humor (if applicable)

Not sure what to talk about on stories? Use our July stories calendar!
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
LET'S TALK ABOUT YOUR STORIES

ProTip!
Did you know that you can
insert a photo when you are
talking on stories?!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR STORIES
Struggling with getting people to engage
and actually watch your stories?

Create a story set on Canva that has

nothing to do with your business. I
just recently created a This or That
story set about Summer for Chic.

Have your call to action at the end of

your post encourage people to go to
your stories to see the best tip.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR HIGHLIGHTS

The following are HIGHLY SUGGESTED:

Your personal story
Success stories/testimonials from clients
Mini trainings or tips

Highlights Best Practices:

Create on brand covers
Keep the titles short
Don’t have too many, less is BEST!
Update them regularly

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT GUIDES
Guides are a great way to have your
content categorized for your followers
to see multiple posts in one place that
are all grouped together as one on
your profile.

There are 3 different guide types:

Places (Recommend places in your
city and beyond)
Products (Recommend your favorite
products)
Posts (Recommend posts you
created or saved)
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
 LET'S TALK ABOUT IGTV

Allow your audience to hear the passion in your

voice behind what it is that you share about!

Alysa's Top Tips:

Use a cover photo instead of a freeze frame from
your video. Take a picture in the same outfit!
Have a link in the description.
Make sure the image is centered.
Create a video series.
Videos longer than 15 minutes can be uploaded
via Instagram.com on your desktop.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT REELS
If you have this feature and
still ARE NOT leveraging it,
you are MISSING OUT!
Based on Instagram's
research, people are using
the app to be entertained.
Knowing this, Instagram is
more likely to continue
prioritizing Reels and short-
form video content.
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
Struggling with what Reels to create?
Here are a few examples:
Show something that people
assume about you VS reality
Use the voiceover feature to share
one of your 4 pillars
Do a remix side-by-side with
applicable content
Finish this sentence: How to know
if...
 LET'S TALK ABOUT YOUR GRID

This is your magazine cover - VOGUE who?!

Creep on your own page!

Ask yourself:
Would you follow your own page?
Are you speaking to your ideal client?
Are you salesy in every single post?
What makes you follow someone?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S TALK ABOUT YOUR HASHTAGS
There's been an exciting IG Update!

While it's always been recommended to use 30

niche-specific hashtags, Instagram is now reporting
that the use of 8-15 hashtags on a post is more
effective and will widen your reach!

Using 30 hashtags will now confuse the algorithm

and you will find more success with 8-15 specific
hashtags per post that relate to your post and your
niche.

IG is also reporting the more that you stick with

similar hashtags, the more IG will be able to identify
your niche!
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
 The number of likes you receive is NOT
an accurate representation of your worth.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 The number of followers you have is not an
accurate representation of your worth either.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 EVERY STORY MATTERS
Does your image & tagline
encourage people to keep
reading your post?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 EVERY STORY MATTERS
Does your image & tagline
encourage people to keep
reading your post?

Do you tell a personal story and

connect on a deeper emotional
level with your audience?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 EVERY STORY MATTERS
Does your image & tagline
encourage people to keep
reading your post?

Do you tell a personal story and

connect on a deeper emotional
level with your audience?

Do you add value in your post?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 EVERY STORY MATTERS
Does your image & tagline
encourage people to keep
reading your post?

Do you tell a personal story and

connect on a deeper emotional
level with your audience?

Do you add value in your post?

Do you end your post with a call to

act or call to think?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 EVERY STORY MATTERS
Does your image & tagline
encourage people to keep
reading your post? If you follow these 4 rules
every time you post, whether
Do you tell a personal story and
connect on a deeper emotional
the post is short or long, you
level with your audience? will find that your
engagement will rise and
Do you add value in your post? your audience will connect
and convert.
Do you end your post with a call to
act or call to think?

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 SAVEABLE AND SHAREABLE CONTENT

Switch things up!

You can have the best tips and

advice in your post, but people ARE
NOT going to share a post with an
image of your face.

If it is a graphic or quote they are

more inclined to do so!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 SAVEABLE AND SHAREABLE CONTENT
Thank your audience for
sharing your content by
sending them a message
about what that post in
particular is about.

Alysa's Tip: End the

message by asking a
question to keep the
conversation going!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 LET'S MAKE CHIC HAPPEN TOGETHER!
Chic Your Gram Custom Comprehensive Audit
A custom and comprehensive PDF report
that is created just for you! The PDF will
include feedback on everything including
your profile photo, bio, stories, grid,
hashtags and so much more.

Use code: COMMUNITYCHICYOURGRAM to save 15% off

now through July 5th!

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 YOUR WEEKLY CALL TO ACTION!

A BEFORE + AFTER OF YOUR IG BIO!

1. Take a screenshot of your IG
bio/page as it stands TODAY!
2. Share a screenshot of your IG
bio/page after your Chic Glow-Up!

Turn homework in by Wednesday, July 7th at 9 PM EST

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
Questions?