2/27/2021 Marketing Managment(IT-III)

Marketing Managment(IT-III)

Section A

Each Question consist of One Marks. All questions are compulsory

A large marketing intermediary, but not as large as a sole selling agent in 1 point

terms of size, resources and territory of operation is known as………………..

Wholesaler

Sole selling agent

Direct marketing channel

Semi-wholesalers

Other:

Clear selection

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Independent firms at different channel levels integrate their programs on a 1 point

contractual basis to achieve systemic economies and increased market
impact are known as……….

Corporate vertical marketing systems

Contractual vertical marketing systems

Administered vertical

None of the above

Other:

Clear selection

Which of the following statements about the sales force in the 21st century 1 point
is true?

Sales managers will use a hands-off approach and let the professional salesperson
be his or her own boss

Transactional exchanges no longer occur.

Sales management must be smart and nimble and provide technology-centred

solutions to support the sales effort .

Salespeople make little use of the Internet

Other:

Clear selection

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A ______________ is a set of interdependent organizations involved in the 1 point

process of making a product or service available for use of consumption by
the consumer or business user.

Retailer

wholesaler

distribution channel

middleman

Other:

Clear selection

The goal of logistics is 1 point

to achieve a target level of customer service at lowest possible cost

to achieve targeted level of customer service.

increase in the market share.

All of the above.

Other:

Clear selection

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In the product life cycle, the emphasis in marketing mix during growth 1 point
stage is .

Distribution

Promotion

Price.

Cost reduction.

Other:

Clear selection

Michael porter explained the concept of 1 point

Motivation.

Cost advantage

Competitive advantage.

Quest for quality.

Other:

Clear selection

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EOQ stands for 1 point

Electronic Ordered Quantity

Economic Order Quality

Economic Order Quantity

Electronic Obtained quantity

Other:

Clear selection

MPS stands for 1 point

Manpower placement structure.

Master production schedule

Manpower placement schedule.

Material processing schedule

Other:

Clear selection

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Customer order processing level is that 1 point

determines the direction of business

creates the capacity.

involves the functional planning

provides specification for manufacturing.

Other:

Clear selection

Master planning deals with 1 point

customer interface

marketing interface

supplier interface.

manufacturing interface

Other:

Clear selection

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Firm infrastructure is __________ in the generic value chain of logistics 1 point

a support activity

a primary activity.

not an activity

the only activity

Other:

Clear selection

The term used for loading or unloading of heavy cargo is 1 point

Rigging

Carnage

Slinging

Forced discharge.

Other:

Clear selection

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When commission is combined with a base salary it is known as……………… 1 point

Commission based compensation plans

Straight salary compensation plan

Territory volume compensation plans

Profit margin/ revenue based sales compensation plans

Other:

Clear selection

The following is (are) the benefit(s) of training. 1 point

Increased productivity

Reduced accidents

Reduced supervision

All of the above

Other:

Clear selection

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Demonstration type of training method is used to train 1 point

Workers

Supervision

Managers

All of the above

Other:

Clear selection

The following is not a part of lower level management 1 point

Worker

Foreman

Supervisor

Inspector

Other:

Clear selection

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Personnel management is a 1 point

Point of view

Technique of thinking

Philosophy of management

All of the above

Other:

Clear selection

Which of the following does not apply to Relationship marketing? 1 point

Is viewed as a paradigm shift that has reshaped the entire field of marketing

Has paybacks for both the company and its customers

Focuses on the sales transaction

Focuses on maintaining long-term

Other:

Clear selection

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Which was not a force that drove marketers to begin focusing on customer 1 point
relationships?

Technological advances in IT that enabled companies to record transaction details

Technological advances that enabled companies to enter into dialogue with

customers

Direct marketing efforts that enabled companies to enter into one-on-one

relationships with their customers

The creation of functional information silos enabling smooth data transfers within any
organization

Other:

Clear selection

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