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Marketing Management – II (MKTM 511)

Academic Assignment 1
Name of the faculty member: Dr. Ashwani Panesar

Class: MBA Module: 2

Section: Q2151/52 Batch: 2021-
23
Date of Allotment: 04/12/2021 Date of Submission:02/01/2022
Max. Marks: 30

Purpose: To make student aware and analyse the product mix, product life cycle
stage, product pricing, product advertisement and product distribution strategies of
the organizations / products / brands and evaluate their implications on marketers.

Format: Organization / Product / Brand for above said analysis has been assigned
by the course instructor. Students need to search for information related to the
product mix, product life cycle stage, product pricing, product advertisement and
product distribution strategies of the selected product / brand. Student is required to
submit the analysis of the same in the form of a written report 

Students need to analyse the following aspects related to selected product / brand
and evaluation criteria is also given.

 For the product identified by you, what kind of pricing strategy has been used
by the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer. [6 Marks]
 Identify the current Product Life cycle stage for the identified product and give
reasons why you feel that the product is in the respective stated stage. What
are the different actions taken by the company related to the product
depending upon the current stage in PLC? [6 Marks]
 Choose any one advertisement which is or has been used by the company to
promote the respective product and perform the below mentioned analysis.
 What Big Idea is being used? Do you find it to be most appropriate?
 Which type of appeal is used in the advertisement? Do you find it to be
most appropriate?
 Do you find the media selection to be correct for this type of product?
[6 Marks]
 For the identified product, what kind of distribution strategy has been used by
the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer.
 Type of Distribution
 Level of Distribution
 Do you find the channel selection to be correct for such type of product,
consider the target market? [6 Marks]
 Draw the product Mix Chart of the allocated company and answer the
question given below:
  What is the product Mix length of your allocated company?
 What is the product Mix width of your allocated company? [6 Marks]

Course Instructor will assign product / brand to individual students.

Instructions for students:

 The data is to be used in all the parts whereby one can understand is the
decisions taken for the product strategy during the PLC, Pricing strategy,
Channels of distribution or Promotional expenses on various elements is right
decision or not.
 Focus needs to be on the analysis and value addition along with its practical
application with relevant examples.
 Any excuses for non-submission shall not be entertained.
 Assignment is to be submitted online.
 It is an individual assignment.
 Information needs to be arranged by the students.
 At the maximum of 20% plagiarism is allowed.
 Simply copying of the details from any source would result in awarding of zero.
 Details such as introduction of the product, its features, firms offering this
product, market share, market size, potential market size, market growth rate,
factors affecting the sales of the product etc. are also to be discussed and
included in the report.
SerialNo RegisterationNumber Name RollNumber
1 12108938 Rudhanshi Thakur Bajaj Finance Ltd.
2 12107528 D S Ashutosh Majhi Honda City
3 12106162 Prateekshya khuas Britannia Cheese
4 12105741 Madhurima Sharma Paytm
5 12106722 Ujjwala Singh Vodafone Idea
6 12104969 Shantinath Chattopadhyay Asian Paints
7 12103684 Ananya Chourasia CRED
8 12101595 Ankur Rawat Hero Splendor
9 12101571 Umar Farooq Lone Amazon
10 12101693 Kritigya Mishra Kwality Walls
11 12106316 Rohit Ram Gadi Modi Revlon
12 12102125 Sakshi Pandey Taj Mahal Tea
13 12102132 Enos Joshua Myntra
14 12102249 Shubham Bisht Amul Milk
15 12102067 Parul Sharma Make My Trip
16 12101755 Deepika Jat Zomato
Surf Excel
17
12101768 Rahul Vij Detergent
18 12100046 Rockson Ohene Asante Indigo Airlines
Maruti Suzuki
19
12112023 Bhavithravanan A D Swift
Vim Dishwash
20
12112049 Ankit liquid
21 12112100 Ankita Philips Juicer
22 12113996 Srishti Jaya SBI Home Loan
23 12101794 Athul Ek Lifebuoy Soap
24 12101709 Md. Jaffin Islam Dabur Honey
Colgate
25
12101839 Chandrika Toothpaste
26 12102242 Kushagra Khati Uber Taxi Sharing
27 12102270 Ajay kumar Mallela Good Day Biscuits
28 12102074 Abhishek Tiwari AXE Deodorant
29 12102645 Ankit kumar Pattanayak Sony LED
30 12101645 Ashish Kumar Vishwakarma Real Juices
31 12101560 Priyanka Bhutani Tata Trucks
32 12101588 Vaibhav Verma paisabazar.com
33 12103760 Shivraj Singh Tanwar Urbanclap
34 12103729 Aniket Pal Apollo Hospitals
35 12103473 Faizan Shabir Baba Lal Path Lab
36 12103846 Abhay Prakash Singh Hero Electric
Tata Nexon
37
12102956 Mratyunjay Raj Purohit Electric Car
AU Small Finance
38
12102945 Edhunoori Pavan Kumar Bank
Cadbury
39
12103432 Mayank Malhotra Chocolates
40 12103306 O Sorachana Devi Patanjali Noodles
41 12104658 Himanshi Sisodiya Knorr Soups
42 12104617 Ashish Pillai Policybazar.com
Kissan Tomato
43
12104345 Nayuni Siva Teja Sauce
44 12106456 Ashutosh Singh Lenskart
45 12106486 Thatha Mani Sandeep Glow & Lovely
46 12107143 Muskan Sharma Bookmyshow.com
 Maruti Suzuki
47
12106098 Ashi Khatri Alto800
48 12108236 Hardik Gupta Hindware Sanitary
49 12108239 Dharamveer Sharma Pears Soap
50 12108916 Shubham Angural General AC
Godrej Protekt
51
12110720 Ashish Jain Handwash
Muthoot Finance
52
12111370 Bansal Ananya Anuj Gold Loan
53 12111517 Rahul A Hero Pleasure
54 12111781 G B Mounisha PhonePe
Clinic Plus
55
12111957 Siri Chandana Kanala Shampoo
Evian Bottled
56
12112144 Lovprit Kaur Water
57 12112406 Aishwarya Mahindra Thar
Gillete Shaving
58
12113230 Sayan Dey Products
59 12113925 Ella Pavan Kumar Apple iPhone
Johnson &
60 Johnson Baby
12108855 Divya Bhardwaj Powder
Whisper Sanitary
61
12113172 Ashutosh Singh Rajput Napkins
62 12115979 Yogesh Sharma Boost Health Drink
63 12101589 Varnit Jain Kia Seltos