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STUDENT NAME Student ID Signature Date

Ameen harith bin Mohamad 1742604 26/03/2019

Iffah damia binti johari 1742424-BJ 26/03/2019

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 INTRODUCTION COMPANY PROFILE LEGOLAND

Legoland Malaysia is a popular theme park in Malaysia, that opened in 2012. Legoland has

more than 70 attractions. The park is located in Iskandar Puteri, Johor and is open on days from

10 am to 7 pm. Address for Legoland is 7, Jalan Legoland, Medini, 79250 Nusajaya, Johor. Can’t

reach the theme park by car or bus. LEGOLAND Malaysia Resort has combined LEGOLAND

Park, Water Park and Hotel in one of LEGO-themed sites. It is a holiday destination between

families, where Legoland is an exhibition and attraction. It is an inspiring place for children. From

the LEGO experimental centre to rollercoasters, the park is an all-day cruise for the discovery for

all families. The LEGOLAND Malaysia Resort is designed for families with 2-12-year olds. It is the

first in Asia and will offer adventure, education and fun for day trips to holiday destinations. In this

Legoland theme room there is also Legoland Hotel with Lego themed room and there are

Standard, Premium, Deluxe and Suite rooms. In addition to theme parks, visitors can also get a

water park that has wave pools, slides, tunnels and rivers, the popular LEGO and it comes with

imaginative LEGO features around the world. Tickets for admission can be purchased online.

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 PRODUCT/SERVIES

product Legoland at Resort Malaysia combines Legoland Park and water theme park It is a

family holiday with more exhibitions and attractions to visit. It has seven themed attractions like

The Beginning, Lego Technic, Kingdom of Lego, Imagination, Lego City, Land of Adventure and

MINILAND. It is an inspiring place for children. In addition, the Lego playground to rollercoasters,

is an all-day cruise for all families. Legoland Waterpark can also be enjoyed separately. Legoland

Resort has services and facilities to assist with every need regarding the resort. services provided

within this Legoland are The Baby Care Centre provides baby care and safety areas, bottle

warming and more located in Duplo Farm, Digi Pass, the only way to share your digital photos at

Legoland Florida. Digi Pass is a place where many people visit for fun and create memories with

family and friends, you will find a Guest Service, where our friendly Model Citizens (LEGOLAND

employees) are standing to answer questions and provide assistance on the Legoland Resort,

Packages are available for purchases made at retail locations within the park. Make your purchase

at our retail location and then select at the Package Fetching area at The Beginning near the

Locker rental and Car Rental for purchase and pickup.

TARGET CUSTOMER

The main target customers at Legoland are from families with young children because

Family will enjoy a great day while having fun with children at the end of the holiday. Small

children will go many places to do because this park is really interesting for kids, Legoland has

more than 50 great rides and attractions. Legoland is only fun for young children and not just for

older people especially from ages 2 to 12 and adults enjoying some rides and taking pictures.

Attract Legoland to kids and families Complete the border to Legoland Malaysia, where your

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imagination will run free. In addition, Legoland has offered the place of Dragon Roller Coaster,

plunging into Red Rush with family to target customers.

Labor cost and skill

Manufacturing is usually one of the more known operational costs for manufacturing operations

and, therefore, one of the best geographical variables. As a general rule, environmental site

optimization measures can generally be reduced to a trade-off between labor costs and supply

chains, where companies often work to achieve the significant reduction in labor costs for

additional supply chain costs rising in nominal terms. This paradigm can be seen in China, where

Malaysian companies operate in Malaysia to serve markets, and in Europe, where nominations of

Eastern European countries for direct investment are related permitting in the supply chain to

support Western Europe's revenue markets. Despite the rising cost of labor in some developing

countries in the world, there are striking differences in labor costs between China and the

countries. In Malaysia, the difference in labor costs between high and low cost locations can be

easily ranged from 10 percent to 25 percent, numbers related to location decisions. However,

manufacturing differences are most highlighted in comparison with high-cost and low-cost

countries. Figure 2 shows the difference in total labor costs for skilled workers (two years

experience) and no practice (less than six months experience) between the United States and

Thailand and China - the two main destinations for foreign direct investment in Asia. Such

comparisons show that US costs are 10 to 15 times.

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Community factor

In competition for the expansion and transfer of heating projects, EDO is seeing the value of

formulating community strategy plans to attract companies to consider their territories. Strategic

plans recognized by economic development projects (EDO) show the need to do something

different from what they did before - the need, in other words, must be efficient and progressive to

compete globally. Strategic plans must provide the basis for a realistic and cost-effective effort to

improve the economic community and strengthen its commitment to achieve and sustain these

efforts. This is also evidence of EDO's ability to work together and develop consensus to make

good financial decisions and enhance the image and branding of the community. EDO's hoping

that strategic plans may not be important for some companies, but the lack of such plans can

affect the future of expansion or transition projects that can have unique employee needs. For

example, incentive packages often include claw backs that will punish companies if they fail to

survive job creation promises. But if the community does not have enough worker pipes, the best

business goals will be a problem with adding employees. This is something that EDO believes will

provide employees with the needs of the company; the other for EDO has a real plan to do it.

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Transportation Cost

Location of economic activity is basically based on the geographical concept of the site and its

conditions. This site includes several position features, while conditions related to position

relationships are related to other locations. Historically, suitable sites for defense or trade are

important factors in urban areas. This perspective can continue to be expanded by interdependent

factors in global urban locations: Connectivity. The city is located at the loading point where the

load is moved from one mod to another, connecting two or more traffic systems. This is especially

true for port cities, which account for many beaches in most of the world's largest cities. Its

proximity, the city is located close to the main (or more) sources and functions as a convenient

collection, distribution and transformation center. Sources can be located in certain places (for

example, Mining) or include areas (eg Agriculture) Accessibility. The city provides a supply of

interior goods and services with the size of its density function. Roads and trains, road and rail

infrastructure provide different structural and structural effects based on access and density levels.

In addition to reducing transportation costs, efficient roads and trains support high-level economic

activities. For rail transport, terminals also have an important impact on joint position with the

establishment of land ports. Telecommunications does not provide certain local influences, but the

quality of regional and national telecommunications systems tends to facilitate transactions.

Telecommunication systems benefit from greater densities as they are more effective in providing

customer support.

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Customer Conveniece

Position decisions are often very important for large and small companies. Localization decisions

have a direct impact on operating costs and their ability to serve customers (and therefore their

income). Perhaps the most important thing. Many companies need to be where customers feel

fast, easy, and cheap to access the services offered. Fast food must be close to the customer's

feet, that is strong and not hidden from view. Gardens in the country are far away from the most

important population centers. A 2002 study found that something called "structural orientation" -

general customer preferences for simple goods and services - had a strong impact on purchasing

decisions7. The research also showed that a good understanding of the structure of services

influences the overall assessment of services. Although a separate study in 2007 found that

comfort was the most important factor in decision making. Millions of dollars have been spent on

patent litigation with one click, because convenience has a major impact on the customer's

decision to become involved in the service and can really reduce service costs.

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Layout Decision

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 Reference

 https://www.linkedin.com/company/legoland-malaysia

 https://www.legoland.com/florida/map-explore/guest-services/

 http://www.markedbyteachers.com/as-and-a-level/geography/legoland-s-main-target-
market-is-families-with-young-children.html

 https://uxmag.com/articles/convenience

 https://www.jstor.org/stable/1248014?seq=1/analyze

 https://transportgeography.org/?page_id=1498

 http://www.areadevelopment.com/corporate-site-selection-factors/Q4-2017/importance-of-
community-strategic-planning-location-decision.shtml

 http://www.areadevelopment.com/laborEducation/july2010/labor-trumps-factors-location-
decision7893.shtml

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