Strategic Imperative Action Steps Timelines KPIs

Become the best 1. Collaborate with a Year 1 1. Physical location

collaborative music physical studio and with an address.
platform “local and a live band 1. Confirmation
upcoming   artist” 2. Invite one from the
established artist to established artist
do a freestyle on a about the
monthly basis. specific
3. Select an upcoming appointed date
artist based on 2. Select an
algorithm random upcoming artist
selection of artist with visit
below 1000 views confirmation for a
4. Invite the upcoming specified date.
artist to do a 3. Record video
collaborative after the freestyle
freestyle with the 4. Million views for
established artist the freestyle
5. Upload the video of video
the freestyle to the
platform premium
users
6. Select 5 upcoming
rap artist weekly to
do a rap battle
7. Upload the video on
the 

To make the mobile 1. Restructure platform 1. January to 1. Customers will

application more to be similar to March:  have an
appealing to users Apple Music or 2. April to opportunity to
Spotify. May: provide positive
1. Change the 3. June to feedback based
color to be July: on the new
warm and structure
inviting 2. 100 artists
2. Design a  specific occupying the
Top 100 Upcoming TOP 100
Artist category CATEGORY
3. Create algorithms along with name
that suggest new and profile.
upcoming artists 3. Subscribers will
based on the music see new music
a subscriber enjoys. available for
upcoming
artists. 

Increase our 1. Advertising on 1. April to 1. After the new

subscribers 20% social media, December advertising
billboards, on the 2. April to strategy, we will
street December see an increase
2. Fix the quality of 3. April to of 20% on the
music on the free December platform.
 version.  4. April to 2. better reviews
3. Give special December regarding the
discounts to 5. April to quality of the
students and young December music.
artists. 3. 5% growth
4. Increasing royalties annually. 
for artists 4. 5% growth from
5. Add a customer young artist
service support 5.  Fix our reviews
team, chat box, and on poor
phone number, customer
service.

Create partnerships 1. Set a budget for 1. January 1. Have 10% of the

and become event sponsorship 2. January - budget on
sponsors of local 2. Identify 3 big December sponsorship in
and international Entertainment 3. January - the yearly
events events to sponsor December budget.
3. Contact and 4. January - 2. Have a schedule
sponsor the event. December of the 3 events to
4. Have brand be sponsored
presence at the 3. Have Deezer
events.  logo and brand
designs in the
events
promotional
materials. 
4. 5% of event
attendant sign
up/download
Deezer.