BUSINESS MODEL REPORT ON

ONLINE APPOINTMENT FOR SALOON

Submitted in subject fulfillment of the requirements for the
Entrepreneurship and incubation
Post Graduate Diploma In Management
2019-2021

SUBMITTED TO: SUBMITTED BY:

PROF. RAJKUMAR SINGH ABHISHEK SINGH

PROFESSOR &CHAIRPERSON PG/25/001

(CIESD)SMS VARANASI PGDM 3RD SEM

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 PREFACE

The business plan report is an integral part of curriculum. During the

survey of this report, a student gets an opportunity to understand the
practical aspect of theory.

This business report is the outcome of that we have undergone at SMS

Varanasi, for the practical Fulfillment of PGDM.

The topic is chosen by me, is “online Appointment for salon”.

We have tried our level best to make a good report. However, no one
can claim for perfection entirely. So we apologize for the discrepancy, if
any crept in.

Preparation of project requires perseverance, initiative, proper guidance

and direction. So it is mandatory to take the aid of various departments.

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 ACKNOWLEDGMENT
It gives us great pleasure to present the report entitled “ ONLINE
APPONITMENT FOR SALON ” at SMS Varanasi.

It is a matter of great privilege for us to have an opportunity for

conveying our sincere thanks to the entire people who devoted their
valuable time to help us in the development of business plan report.
They extended their support, assistance and enabled us to complete the
report work successfully.

First we would like to express the profound sense of gratitude to Dr. Raj
Kumar Singh (Professor & Chairperson Centre For Entrepreneurship,
Innovation & Skill Development) for his guidance. He gave his valuable
time and provided us with her amount of experience to develop this
project.

With profound pleasure and proud privilege, we take this opportunity to

express our deep sense of gratitude and indebtedness to the SMS
Varanasi, for giving me opportunity to undertake this business model
report..

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 DECLARATION

To
The Director
SMS VARANASI,

Sir,
I, the undersigned, hereby declare that the study and the
report on “online appointment for salon with reference to “SMS
Varanasi” is entirely done by me.

I declare that this report has not been submitted to any other
university or organization for the award of any fellowship degree.

DATE :-
PLACE :-

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Certified that this business model Report entitled “.....
.......................................” has
been prepared by Mr./Ms. ..................... of
the PGDM Semester III during the Session under my supervision.

The Business model Report is upto the standard and I

forward it to the Director, S.M.S. for getting it evaluated as
per the Ordinances governing the PGDM Courses.

(Signature)

Date :
(Name)

(Designation)

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 INTRODUCTION

People can book salon appointments at whatever time suits them for
whichever service they want. Hence, with online salon booking, It
would be a useful application for both the salon owners and customers.
While customers can book appointments online, it would be easy for
salon owners to manage and schedule appointments. Online salon
booking would benefit the salon owners as well. The owner doesn’t
have to hire someone for this tedious task. In my business application
small barber can register himself on our site and all customers who
want service they can take appointment like ola car is the same
example of my business plan. So with the help of this app people will
not spent his time in salon for taking service at this time we know
people have not time they have very hectic schedule so this app will
help them.

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 SIGNIFICANCE

With the help of my business plan people will get better salon service
on time without waiting at these time we can everyone are busy in
there schedule they have not time fir waiting so this app will help in
taking appointment.
With the help of my app many small barber those have small shop
they have not proper waiting area they are not able to provide proper
facility to their customer they can provide better service to their
customer so.

GAP ANALYSIS
This app is new in market for saloon prior this type of app was available
for car services but for salon there is not any app like this. At this time
many big brands are also provide this type of facility but they offer only
for their own salon but my application will be for all barbers everyone
can register himself and take booking from customers so it will be
beneficial for all barber who is running his own salon who have not
proper fund for his own application they can take benefit from our app.

INNOVATIVENESS OF BUSINESS PLAN

Generally we can see this type of app is available in other services but if
we talk about saloon services so there is not any app for this service so

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this app will be unique and will be new innovation in market for all the
salon there are some who have their own site.

INDUSTRY OVERVIEW

With the rise in awareness about holistic wellbeing among people in

India, the spending on beauty and wellness products and services has
increased. According to the Indian Beauty & Hygiene Association
(IBHA), the per capita spending on beauty and personal care products
was around INR 450 per annum in 2017.
The rise in the income of the middle-class has propelled the demand
for beauty products and wellness services. In India, the labor force
participation rate of females in 2017 was 22.05%, which increased from
21.27% in 2012. With more women joining the workforce in tier 1 cities,
their purchasing power has increased. The rise in their disposable
incomes has resulted in the escalating demand for beauty products, and
salon and spa service
India, people nowadays have become conscious about their
appearance and are constantly spending money to enhance the way they
look. This has allowed for the significant growth of the beauty and
wellness services segment, with consumers paying frequent visits to
salons.
There is a lack of professionally trained and skilled beauty and wellness
service
providers in the market, which has led to increased manpower costs. As
a

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result, consumers have to pay exorbitant amounts to avail beauty and
wellness
services. This presents a major challenge for the growth of this market.

Consumers demand quality beauty and wellness products and services

at
affordable prices. Though brand awareness is high among Indian
consumers,
they tend to switch brands if similar quality products are available at
lower or
similar prices.

VISION

Our vision is to provide the world class digital experience to every

Indian for online appointment of hair salon.

MISSION

To provide salon service without wasting time in waiting. we imply

transforming self, spreading wellness and transforming thde future.

GOAL
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 our short term goal is to connect 1000 people in every month at the
time of starting my business.
Our long term goal is after the joining people increase market share,
reduce energy, Increase community outreach, Increase the sale,
Maintain profit and growth our company.

OBJECTIVE

The objective of my business is to provide waiting solution to the

people, Generally we can see many people who went for hair cut and
taking saving service they have to waste there time in waiting so with
the help of my business plan people will get right time for visit in
saloon.

SWOT ANALYSIS
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 Strength
s.n strength Very Strong( Neutral( Weak(-) Very
o strong(+ +) 0) weak(--
+) )
1. 24/7 availability ++
2. New in market +
3. Low cost for +
maintenance
4. Personal competencies 0
5. Core area knowledge +
6. Personal competencies -
7. Good reputation 0

8. Sound economy -
9. Well situated premises 0
1 Sound economy +
0.
1 Partners ++
1.
1 Special Organization +
2.
1 Business concept +
3.
1 High turnover 0
4.
1 High gross profit 0
5.

1 Advance technology ++
6.
1 Unique marketing +
7.
1 Pricing +
8.
1 Channel of distribution 0
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9.
2 Product /service life -
0.
2 Promotion +
1.
2 Product image 0
2.
2 Product life cycle 0
3.
WEAKNESS

s.n weakness Very Strong( Neutral( Weak Very

o strong( +) 0) (-) weak(-
++ -)
)
1. Absence of direct ++
interection with customer
2. Resource limitation +
3. Promotion require
4. Adverse location 0
5. Bad economy +
6. Less support from banker -
7. Bad reputation 0

8. Lack of core area support 0

9. Lack of family support +
10. Personal qualithy 0

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OPPORTUNITY

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 THREAT
S.n Threat Very Strong(+ Neutral(0 Weak( Very
o strong(+ ) ) -) weak(
+) --)
Bad customer +
review
Heavy competition +
Low birth rate 0
New technology -
Timing 0
New trends +
Weekend purchase ++
power

New legislation +
Supplier restriction 0
Grand subsidies 0
Ntwork issue ++

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 Type of business organisation

It will be a service provider company in which we will work for an

application on that application all small barber can register himself and
people can take appointment with them for getting proper service.

Name of promotor : Abhishek singh

Vishal Srivastava

Place : Varanasi

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 Office Address : New look, Vinayak Plaza, Maldahiya,
Varanasi.

Mobile no. 9839051672

6393141067

PESTEL ANALYSIS

PESTEL analysis will give a larger picture of the macro-environment, in

which the company is operating. The analysis helps the company to
prepare itself for changes in the future by taking a glance at the changing
factors in the business environment. These issues will have an affecton
the decision making in a company or in this case, the decisions
concerning this business plan. The PESTEL model will help by
categorizing the macro-environment in to political, economical, social,
technological, environmental and legal factors. By analyzing the results
of each of the factors, this analysis provides also the information on
which of these factors has the most effect on this type of a company.

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Political
Government stability:The government is stable and the assumption is
that it will be stable also in the future.

Economical

Economic growth is negative and its prospects look bleak. Very strict
austerity measures have been taken, in the form of taxes,income.
Booming Indian economy, increasing spending power, sky rocketing
fuel prices, base of internet users multiplied by 10 times in 6 years.

Social Factors

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Better comfort level and trust in online shopping, high priority on time
and convenience, improving usage of broadband and high computer
literacy. Population is growing older due the extension of life means and
the lower birth figures, the combination of these facts among the
immigration gives an insignificant growth rate which could not affect, in
the near future, market evolution.

Technological Factors
Advent of mobile shopping, increasing penetration rate of broadband
and wireless internet, Better managed E-Commerce site for ease, privacy
and advancements in net banking. The rapid development of technology
is affecting the businesses all over the world. Changes in the technology
have changed the way businesses operate i.e. Internet. Faster changing
development in technology creates a need to react quickly for different
businesses in order they want to maintain the competitive environment
by providing the same innovative services, which their competitors are
offering. Distribution of products by the use of technologies e.g.
marketing information systems, customer relationship management are
also common practices with different businesses for effective services to
their customers.

CONSUMER ANALYSIS

 TARGETING :
All male customers who is looking for salon service mostly
focus on 15 to 50 age male.

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  The service they can take for themselves by taking
appointment by mobile application.

 In all season they can buy our product through website.

CORE COMPETENCE
 On time provide service by its own mobile application.
 Attractive payment modes.
 Attractive & Hourly discount Coupons.
 Customer database management.
 24*7 customer support.
 Major focus on providing salon service.

 Customer review.
1. Registration of Company:I can register my e-commerce
business under sole proprietorship at my nearest local municipal
corporation office. To complete the registration process with the
authorities, essential documents for submission to the municipal
corporation include:
•Registration Form
• Undertaking
• Fee Schedule

2. Registration of Brand:Register my brand includes following

steps-
 Surf internet for a brand name that is “express laundry.
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  Preparing a trademark application
 Filling the application of brand name registration
 Examining the process of the brand name application
 Publication of your brand in the Indian Trade Mark
Journals
 The trademark registration certificate issuance

3. Core Competence: To deliver the Accurate and genuine News

on online portal.

4. Future Diversification Prospects: Online Short news.

SEGMENTATION

It means divide customer in different part or section according to same

characteristic or same place.
1. Demographic segmentation : In our business plan we will divide all
the customer on the basis of there age, gender, like our focus will be on
male and mostly 15-50 age group.
2. Geographical segmentation : And second we will divide on the
basis of geographic means our primary focus will be on varanasi people.

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Positioning Strategy

 Convenient way to deliver News on online

 Economical, personal selling through email.

Type of Business Organization: Partnership

Background of the Promoters: Business

Management and Organization set up: Organization will consist of

owner, 5 helper software engneer and 5 computer operator.

Memorandum and Articles of Association: N.A.

Plant Location & Rationale behind It: Maldahiya, Varanasi. As it

will help to cover both side of cities at reasonable time.

Facilities of Business
(A) Infrastructure:Shootingroom , office
(B) Plant , Equipments Details:

a. Model: Mobile application.

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 b. Price: Rs 500000
c. Efficiency: N.A.

(C) Raw Material: N.A.

(D) Packing Material: N.A
(E) Logistic: N.A.
(F) Labour: 5 workers for maintain application.
(G) Legal Requirements Fulfillment: N.A.
(H) Supply Chain Management:
(I) Economies of Scale: More the order of Advertisement less will be
broadcast cost and increase in gross profit.
(J) Production Planning & Scheduling: N.A.
(K) Quality Management System: N.A.

Standard Operating Procedure & Flow Chart:

meeting with company’s take advertisement contract

Advertisement broa

Job Design & Ergonomics: Initially 3 workers are kept for collection of
News and rest functions will be managed by the owner of the company

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to save the cost of the company. Afterwards we will have different
managers for different department such as sales, marketing and
advertisement.

Environment Protection: BOOK APPOINTMENT and Povide service

on the same day and Not repeated may more time it Inventory
Management & Procurement Policy:EOQ, FIFO, LIFO

Machine Maintenance Schedule & Annual Maintenance Contract:

N.A.

Gestation Period:1 year

Marketing and Sales Strategy

Product Strategy

 PLC Analysis: All the services are well aware to the customers so
this facility is in Growth stage.
 Brand: Services are from the trusted brands.
 Products & Services Mix: service

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  Quality: We provide best quality of service to our customers.
 Design: Same as trusted service provider
 Features: N.A.
 Packaging: N.A.
 Stock Keeping Units: N.A.
 Services: salon service .
 Warranties: N.A.
 Returning Policy: Customer can cancel his appointment if they
are not satisfied with time before that time what will show in app.
 Innovation Effectiveness:N.A.
 Website Navigation: Website will be very simple to operate.

Pricing Strategy

 MRP: service will have fixed price of its own given by salon
owner.
 Trade Price: After negotiation with the companies we will have
trade price which will be less than MRP.
 Discounts: Offers and benefits will be given to customers as there
is no middlemen in between so less cost of the product.
 Payment Terms:
o COD(Cash on Delivery)
o Credit/Debit Cards,
o Internet Banking

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Place

• Suppliers: SELF
• Outsourcing issues: N.A.
• Distribution Channel Strategy: N.A.
• Selecting Marketplace: Varanasi
• Geographical Coverage: 20-30km within Varanasi
• Types and Levels of Channels of Distribution: 0 level
• Training and Motivating Channel Partners: N.A.
• Physical Distribution:N.A..
• Logistics: N.A.
• Distribution Effectiveness: Service will provide within a day
maximum.

Promotional Strategy

 Sales Promotion: Discounts, Loyalty points

 Advertising: Social media, Mobile advertising, bulk mailing,
Exhibitions
 Sales Force: all small barber who will register himself on
application.
 Public Relations: N.A.
 Direct Marketing: N.A.
 Social Media Strategy: Advertising on social media to save cost
and increase awareness
 Promotion Effectiveness: N.A.

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 People Strategy (Sales Force Management)
• Sales Force Objective:
– To increase the sales
– To increase customers.
• Sales Force Structure: Horizontal Structure
• Sales Force Size: 4 workers
• Sales Force Compensation:
– Computer operator- Rs 1,20,000 p.a.

Processes (Sales Operation)

• Order Processing:

Order received on web portalProcure from warehouseOrder received by customers

• Inventory: NA.
• Warehousing: NA
• Transportation: NA

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Programs (Marketing Activities)
• Performance: Performance will be measured by evaluating revenue
compared to expenditure.
• Sales Forecast: Sales forecasted will be done by analyzing the
market and consumer buying power.

Customer Relationship Management Policy

 Satisfaction:Customers will be highly satisfied as we be giving

them discounts with loyalty bonus and fast advertisement to
mobile.
 Retention: Customer retention will be more because of our
accurate news process and video in low price than market.
 Loyalty: We will be giving loyalty points to the customers. So
more they Channel more points they will have which will benefit
them more.

Sales Force Management:

Recruitment is at the centre of an effective sales force. Sales force needs

training before entering the market as well as training at different stage
of the product life cycle. A general supervision is maintained with
respect to sales people dealing with potential clients. Also supervision is
related to efficient time management from preparation of client call to

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closing of the deal. Motivation is a key aspect for management of the
sales force. Here compensation plays an important in driving up the
motivational level. Compensation can be assigned based on sales quota.
Art of negotiation and relationship marketing these two are the
important aspects of successful sales representative and long term
benefit for the company.

Human Resource Strategy

• Job Analysis of Duties & Responsibilities:

– Workers: collecting and delivery in the market to news
room.
– Operator: To track the order and to maintain the invoice.

• Organizational Structure :Horizontal structure

• Organizational Culture :Flat organizational culture

• Manpower Planning:2 people will be needed for collecting news

to the media room and 4 person will be needed for computer
operater.

• Recruitment: Recruitment will be done by walk in interviews or

by personal reference.

• Selection: Employees will be selected on the basis of skills and

experience.

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• Placement: Placement will be done of those who have been
selected by their skills and experience.

• Induction & Orientation: Employees will be given orientation on

first day and will be told about company’s operations and their
work.

• Internal Mobility & Rotation: N.A.

• Training & Development: Training will be given to computer

operator to get to know about his job and products and workers
will be trained in building CRM.

• Employees Compensation, Benefit and Reward Management:

Employee performing good consistently for more than 6 months
will be rewarded.
• Employee Performance Appraisal & Job Evaluation: Workers
performance would be evaluated on monthly basis and employee
underperforming would be appraised.

• Industrial Relations &Labour Welfare: N.A.

• Occupational Health & Industrial Safety: N.A.

• Grievance Handling Mechanism: Very less number of workers

so very less chance of grievances.

• Employee Feedback System:Employees are free to give their

feedback to the owner

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Environmental Consideration:

Keeping environment in consideration, we have taken some measure

such as:
 short news videos
 Low wastage

Financial Plan

Revenue Model Detail With Expected Revenue:

• Revenue from small size advertisement = Rs 30000 p.m.

• Revenue from medium size advertisement = Rs 50000 p.m.
• Revenue from large size advertisement = Rs 15,0000 p.m.
• Revenue from students = Rs 10000 p.m.

Total Capital Requirement Break Up:

Rent 120000
Furniture 30000
Phone 15000
Computer and accessories 100000
Machinery
Operations
Working Capital
Cost of Products

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Total 1000000

Profitability projections and Cash flows for the entire repayment

period of financial assistance

Cost of the Project:

• Cost of land & site development: N.A.

• Building: Rs 600000 p.a.
• Plant & machinery: 500,000.
• Technical know-how & engineering fees: Rs 25,000.
• Miscellaneous fixed assets: Rs 70,000
• Preliminary & preoperative expenses: Rs 38,000
• Contingencies: Rs 35,000
• Margin money for working capital: Rs 1 Lac

Means of Financing:

• Share capital: 3 Lac

• Long term loan: 2 Lac

Profitability Projections

Working Capital Management

1st year 2nd year 3rd year
—
Current asset 2,50,000 3,00,000 4,00,000
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Current -- -- 1,50,000
liabilities
Working capital 2,50,000 3,00,000 2,50,000

Projected Turnover

City or Town 1st year 2nd year 3rd year

—
Project sales 5,00,000 6,25,000 7,50,000

Break Even Analysis

1st year 2nd year 3rd year

Income(A) 5,00,000 6,25,000 7,50,000
Expenditure(B) 4,97,000 4,97,000 5,50,000
Profit(A-B) 3,000 1,28,000 2,00,000

Projected Balance sheet

Particulars 1st year 2nd year 3rd year

Assets —
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Debtor 50,000 75,000 75,000
Cash & Cash 1,00,000 1,00,000 75,000
equivalent
Stock 50,000 50,000 50,000
Total Current assets 2,00,000 2,50,000 2,50,000
Fixed Assets 1,00,000 1,50,000 2,00,000
Total Assets 5,00,000 6,00,000 6,00,000
Equity and liability
Creditors 0 0 0
Long term loan 1,50,000 1,50,000 2,00,000
Owner fund 5,00,000 5,00,000 5,00,000
Current year profit 1,00,000 4,50,000 3,00,000

Projected Profit and Loss Statement

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Thank you

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