2/2/22, 4:23 PM 1st Module Assessment

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Dashboard My courses 2_Sem 2_MGMT603 "Module 1: Nature & Scope of Research Methodology "
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1st Module Assessment
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Question 1 ……….. design involving a fixed sample of population elements
 Not yet that is measured repeatedly.
answered

 Marked out of Select one:

1.00
a. Cross-Sectional

b. Basic

 c. Fundamental

d. Longitudinal
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Clear my choice

Question 2 ……………. design is a type of research design involving the

Not yet collection of information from any given sample of population
answered
elements only once.
Marked out of
1.00
Select one:
a. Longitudinal

b. Exploratory

c. Basic

d. Cross-sectional

Clear my choice

Question 3 Research Objectives include

Not yet
answered
Select one:
Marked out of
a. Decision making
1.00
b. Build new concepts

c. Eliminate old concepts

d. Only A and B

Clear my choice

Question 4 Research Method means

Not yet
answered
Select one:
Marked out of
a. All tools and techniques used in research
1.00
b. A specific tool or technique related to identified problem

c. Both A and B

d. None of the above

Clear my choice

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2/2/22, 4:23 PM 1st Module Assessment

Question 5 …................. research uses statistical tools and techniques to derive

Not yet conclusions to research problem
answered

Marked out of Select one:

 1.00
a. Qualitative

 b. Quantitative

c. Pure
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d. Fundamental

 Clear my choice

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Question 6 Secondary data collection methods include:
 Not yet
answered
Select one:
 Marked out of
a. Census reports
1.00

 b. Focus groups

c. Observation
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d. All of the above

Clear my choice

Question 7 …………...in which a single respondent is probed by a highly skilled

Not yet interviewer to uncover underlying motivations, beliefs, attitudes,
answered
and feelings on a topic.
Marked out of
1.00
Select one:
a. Focus Groups

b. Blind interview

c. Judgement interview

d. In-depth interview

Clear my choice

Question 8 ……...research focuses on the description of something-usually

Not yet market characteristics or functions.
answered

Marked out of Select one:

1.00
a. Exploratory

b. Conclusive

c. Descriptive

d. Causal

Clear my choice

Question 9 Resrach which starts with development of hypothesis based on

Not yet existing theory is called
answered

Marked out of Select one:

1.00
a. Inductive

b. Deductive

c. Abductive

d. Exploratory

Clear my choice

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2/2/22, 4:23 PM 1st Module Assessment

Question 10 Research which starts with observations and theories is called

Not yet
answered
Select one:
Marked out of
 a. Inductive
1.00
b. Deductive
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c. Abductive

d. Exploratory
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Clear my choice
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 Question 11 Marketing research has limitations like:

Not yet
 answered
Select one:
Marked out of
a. Unpredictable behavior
 2.00
b. Data Collection Bias
 c. Both A and B

d. Business Direction
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Clear my choice

Question 12 ………. is a framework or blueprint for conducting the research

Not yet project.
answered

Marked out of Select one:

2.00
a. Marketing research

b. Research methodology

c. Research procedure

d. Research design

Clear my choice

Question 13 Marketing research helps in knowing the probability of

Not yet acceptance of the products in its present form. This is termed
answered
as
Marked out of
2.00
Select one:
a. Assessing market positioning

b. Assessing target audience

c. Assessing Market Acceptance

d. Assessing Product Acceptance

Clear my choice

Question 14 Researcher Error includes

Not yet
answered
Select one:
Marked out of
a. Measurement Error
2.00
b. Data Analysis Error

c. Recording Error

d. Only A and B

Clear my choice

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2/2/22, 4:23 PM 1st Module Assessment

Question 15 A study on the role of digital marketing for an organisation is an

Not yet example of
answered

Marked out of Select one:

 4.00
a. Experimental research

 b. Descriptive research

c. Non-experimental research
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d. Explorartory research

 Clear my choice

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Question 16 In ….........., research is used to evaluate employments trends and
 Not yet best practices
answered

 Marked out of Select one:

4.00
a. Finance

b. Marketing

 c. HRM

d. Operations

Clear my choice

Question 17 A group of market researchers aims at identifying the impulse

Not yet buying trends among various households pan India. It is an
answered
example of
Marked out of
4.00
Select one:
a. Experimental research

b. Descriptive research

c. Non-experimental research

d. Inductive research

Clear my choice

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