Claret College of Isabela

Junior High School

3rd Quarter
P.O. Box 8692 Roxas Avenue, Isabela City, Basilan Province, 7300 Philippines
Tel. No. (062) 200 - 7697 / 200 – 7009 Telefax: (062) 200 - 3865

NAME: ___________________________________________ DATE :_________________

GRADE AND SECTION: ______________________________ OUTPUT NO: 3.4

Propaganda Techniques
English- 8
(Lesson/Output Title)

LEARNING COMPETENCY:

 Analyze intention of words or expressions used in propaganda techniques.

LESSON OBJECTIVES:

 Analyze intention of words or expressions used in propaganda techniques.

 Share perspectives on a significant issue using an advertisement poster
 Make a poster about the given situation.

VALUES INTEGRATION: Truth

Identifying Propaganda Strategies used in advertisement

Advertisement- whether on television or radio- need to add “paints” or “coating’’ to sell their
products to their audience. Companies use different propaganda devices to attract the audience to
buy their products.

Propaganda is a form of communication which is indented to manipulate, mislead distort, and

influence the attitude and the way of thinking of people toward an issue.

Propaganda Techniques are subtle ways that attempt to influence the opinions, emotions,
attitudes, or behaviors of a group in order to benefit the sponsor.

Study the types of advertisement below.

1. Bandwagon. As the name suggests, bandwagon is a propaganda device that implies that
many people use a certain product so you should join them too.

A woman’s best defense against PMS and cell degeneration.

Every woman in the world now uses Eve’s Rose as her best defense against PMS. It is a
rich source of Gamma Linolenic Acid (GLA) that triggers the production of prostaglandin which
helps stabilize and normalize her hormonal system, reducing PMS disorders by as much 89%. If
you want to look young like most women we know, then use Eve’s Rose now!
 Claret College of Isabela
Junior High School
3rd Quarter
P.O. Box 8692 Roxas Avenue, Isabela City, Basilan Province, 7300 Philippines
Tel. No. (062) 200 - 7697 / 200 – 7009 Telefax: (062) 200 - 3865

2. Transfer. In this propaganda devise, authority or respect given to a certain company,

group or person is transferred to the product to make it acceptable to the people.

Liconilin- the most effective nasal dongestant in the market today prescribed
by most pediatricians. Safe and fast ating-even doctors use it for their children !

You need a reliable cold-relief medicine for your children? Give them what
most pediatricians trust! Liconilin.

3. Glittering generality. This is the of “glowing” terms to sell a product. The terms
describe the exceptional qualities of the products to attract people to buy it even without
having tried it.

Smooth and white skin that is soft to touch – this is the promise of Venus whitening
cream! With Vitamin B3 and double sunshields that naturally whiten and smoothen your
skin. Your soft white skin will surely make heads turns! See the radiant change in just a
week. Use the whitening cream made just for you- Venus whitening cream.

4. Testimonial. This involves the testimony of a well-known personality who will testify to
the quality of the product by telling the public that he/she is using the product. People
tend to use the product in the hope that they will achieve the same effect.

“It all started in my grandmother’s kitchen. We were always present in all our family
gathering hoping to taste her Lengua that we all loved. The secret is in her sauce. That is
why I have been using Grandma’s sauce for years and now they can’t get enough of my
Lengua too.”

Gertrudes Lorenzo
Executive Chef
El Lorenzo Restaurant

5. Name-Calling. This is a propaganda device that makes people form judgments without
benefit of evidence on which the judgment should be based. The intention of this
propaganda is to incite or invoke fear and to arouse prejudices.
Example:
“My opponents in the presidential race are cowards.”
 Claret College of Isabela
Junior High School
3rd Quarter
P.O. Box 8692 Roxas Avenue, Isabela City, Basilan Province, 7300 Philippines
Tel. No. (062) 200 - 7697 / 200 – 7009 Telefax: (062) 200 - 3865

6. Plain Folks. This device is used to present wealthy and powerful people as common or
ordinary people. The purpose of using this technique is to win people’s trust and
confidence.
Example:
“Former President Gloria Macapagal-Arroyo planting rice stalks in a farm.

7. Stereotyping. In this propaganda device, people hold negative judgment or unpleasant

public belief about a certain group of people or individuals who d not belong to their
class or level. Their attitude stems from a generalization which leads inaccuracies. Like
name-calling, the purpose of using this type of propaganda is to arouse the prejudices of
an audience. The most widespread categories of stereotyping are race, religion, sex,
sexual orientation, and physical ability.
Examples :
a. Ilocanos are penny-pincher
b. Mountain people are dog-eaters.
c. Teenagers are rebels.
 Claret College of Isabela
Junior High School
3rd Quarter
P.O. Box 8692 Roxas Avenue, Isabela City, Basilan Province, 7300 Philippines
Tel. No. (062) 200 - 7697 / 200 – 7009 Telefax: (062) 200 - 3865

NAME: ___________________________________________ DATE_________________

GRADE AND SECTION: ______________________________ OUTPUT NO: 3.4

Propaganda Techniques
English- 8
Learning Activity Sheet

Activity 1: Identifying Propaganda Strategies

Study the advertisements below and identify the propaganda devised used to sell the product. In
the blank write the letter that corresponds to the propaganda devised used.

a. bandwagon c. transfer
b. glittering generality d. testimonial

______1. When it comes to high-quality gas stoves, Coromill is the only choice. It is the name
that you can trust when it comes to stoves. It makes cooking so easy-your family will love it.

______2. Give your clothes the softness you’ve always wanted with Classic fabric softener. It
makes fabric o soft and gentle to the touch, you’ll feel like cuddling them. And because they are
scented, your clothes will smell fresh even hours after!

______3. Listen as Lilia Reyes tell you about her new partner “I found the best partner in life –
new Victoria intimate wash. Try it and you’ll discovered that it has the right formula for you “

______4. Parents want the best for their children. If you want the best for your children, give
them Golden Cream Milk.

______5. Give your children something they rightfully deserve-Bettina’s raisin loaf, the
nutritious and delicious bread made only with the finest ingredients and juicy, fruity, sweet,
energy-boosting California raisins.

______6. Ms. Sarah Celestino talks about her new secret:” I’m telling you, you can also have
skin like mine-smooth as a baby’s without the harshness of soap-with New Lira facial soap. Ever
since I used it people can’t seem to take their eyes off me.”

______7. Blue flame! That’s the secret of Everflame gas stove. With its twin-jet system, it’s
hotter than the regular flame so it cooks faster with even heating and better cooking efficiency.
 Claret College of Isabela
Junior High School
3rd Quarter
P.O. Box 8692 Roxas Avenue, Isabela City, Basilan Province, 7300 Philippines
Tel. No. (062) 200 - 7697 / 200 – 7009 Telefax: (062) 200 - 3865

Activity 2. Sharing Perspectives

Make a poster about it.

Your school is located in the city or in an urban area where you are surrounded by
factories and other buildings. You feel that you can contribute to the environment and
welfare of your classmates, so as Science Club officers, your group has decided to
sponsor a “Clean and Green’ drive that will encourage the students to plant trees in the
school ground and help in maintaining the cleanliness of your school.

Reflection:

How do you become effective and persuasive communicators to positively respond to the
challenges of 21st century?