A

PROJECT REPORT

ON

Implications of Digital Marketing on E-commerce in

the Context of INGLU Global

FOR

THE PARTIAL FULFILLMENT OF THE REQUIRMENT OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (2019-
2022)

SUBMITTED TO: SUBMITTED BY:

Sugandha Mishra Gaurav Danu

Associate Professor Roll No. 190945250065

Faculty of Commerce and Business Management

Amrapali Group Of Institutes,

Shiksha Nagar, Lamachaur

Haldwani, Uttarakhand
 STUDENT DECLARATION

I, Gaurav Danu of Amrapali Group of Institutes, Haldwani, Uttarakhand, hereby declare that
I have undergone the Online Digital Marketing Training at Biz Vidyalaya from 25 July 2020
to 10 September 2020.

I hereby declare that the semester project report entitled “Digital Marketing” is submitted by
me to Amrapali Group of Institutes; for the partial fulfillment of the requirement for the
award of the degree of BBA is a record bonfide project report.

The work done by me in my own piece of work and Authentic to the best of my knowledge
under the supervision of Miss Sugandha Mishra . It is a record of our genuine work. This
project has not been presented in any seminar or submitted elsewhere for the award of any
degree or diploma.
 PREFACE

We know that training is for the development and enhancement of the knowledge in
particular fields. It can never be possible to make a mark in today’s competitive era only with
theoretical knowledge of administration and management of business is very important.
Hence, practical study is of great importance to every student with a view to expand the
boundaries of thinking.

The main objective of any BBA student is to get as much of practical knowledge as possible.
Being able to have a practical knowledge by developing a project is a lifetime experience.

Through the development of this project I had a great experience of various concepts that can
be applied in development of this project.

I am pleased to present this project. Proper care has been taken while organizing the project
so that it is too complicated.
 ACKNOWLEDGEMENT

The completion of this project will be incomplete without mentioning of few names. I take
this opportunity to acknowledge the efforts of the many individuals who helped me to
complete this project. I want to express my heartfelt gratitude to my class coordinator Mr. for
giving me the opportunity to do my online training at INGLU GLOBAL. I would also like to
thank Miss Sugandha Mishra (project mentor) for the supervision and support also guidance
throughout the project study. The co-operation is much indeed appreciated.

Finally, I would like to thank my Institute’s Faculty of Commerce and Business Management
for making this experience of internship program. The learning from the experience has been
immense and would be cherished throughout life.