Mamaearth Rebranding

Nirlep Dipikar TYBFA ROLL NUMBER 25

Brand research
 Mamaearth

Mamaearth is an Indian company of Health, Wellness & Fitness. The

company headquarter is in Gurgaon, Haryana. It is one of the leading
company or a brand which intends to make lives of mums & expectant
mums better and beautiful. A brand which welcomes all babies to a
healthy and a safe world.
Mamaearth products will take care of every parents & baby’s well-being
from head to toe with safe, toxin-free, international standard products which
you can choose without having to think twice.
 Brand Pillars and purpose
Mamaearth is focused on babies and others with an exclusive product range that
caters to baby care, haircare, skincare, and more with over 80 natural products
under its umbrella. Some of the most innovative products developed by Mamaearth
include India’s first bamboo-based baby wipes, easy tummy roll-on with hing and
fennel for colic and digestion relief, and 100% natural plant-based toothpaste for
children between 0-10 years. It also has a range of skin and hair care products
around popular natural ingredients such as onion, ubtan, tea tree, vitamin C, argan,
coco, and charcoal. All the products of Mamaearth are toxin free. It is also one of the
first brands who started making toxin free products.
 Original logo
Pros.: The logo is very minimalistic, it
hasnt got any graphic visuals in it. Just
having written Mamaearth with the
subtle colour schemes makes a
friendly approach to the consumers.

Cons.: Having taken into

consideration that the logo is
minimalistic and it has just the text it
just doesnt look good enough
without any visuals in it.

New logo design

 Redesigning the logo
• According to me the earlier one cant even be called a
logo since it didnt have any graphic visuals in it. So I took
the liberty of making a new logo from scratch.
• Since Mamaearth makes toxin free products, the company
shows its loving nature towards the mothers and their
babies.
• Hence the reason behind showing a babies hand holding
the mother’s
• The heart
• And also addition of the wings to give it an angel like
look.
• The logo also looks a bit friendly with the soft colour
scheme

Logo scribbles
Some more…
The Approved
design
Logo Stages
Approved colour scheme
Final logo (grid)
Final Logo 6”x6”
 Logo - dont’s
• Do not use the logo without the title
• Do not change the font of the text
• Do not change the dimensions of the logo
• Do not change the colour scheme
• Do not distort the logo

Stationery design
Stationery scribbles
Final stationery mockup
Package Design
Package scribbles
Final Package mockup
Website design
Website scribbles
Final website
Bibliography