ABOUT THE CLIENT -

about jmw india private limited company -

MW INDIA PRIVATE LIMITED is manufacturer and supplier of copper & copper products.
It is a leading copper & cable product manufacturing company with state of the art
manufacturing facilities located at our both Unit ( Jammu and Bhiwadi).
JMW is one of the fastest growing companies engaged in manufacturing copper & cable
product, it has an overall production capacity of 18000 MT per annum. The range of
products includes oxygen free copper rod at Jammu Plant, copper wire, copper bus
bar, copper strips, copper cable, and insulated conductors. The company is driving
by its prudent and experienced management and employees ensuring continuous
creation of economic value for the company and its various stakeholders..

OBJECTIVE -

1. with the company's new range of housewires products - copper + FRLF ( fire
retardant low flame ) PVR
copper + HRFR ( heat resistant fire reduntant ) PVR
copper + FRLS (fire retardant low smoke ) PVR
copper + ZHFR ( zero halogen fire retardant ) PVR
the company aims to become basic element of every indian household.

2. as the company till date played B-2-B, our objective is to bring in B-2-C
gameplay.

3. the company wishes to project the product as "mazbooti aur suraksha ka wada"
with "rishto ki mazbooti" strategy to break through the already captured market.

4. the company aspires to capture the larger market share overtaking havells india
and polycab, with our new line of housewire product range. ( current market share -
25%)

ABOUT THE MARKET -

electric wire and cable market in India and it is poised to grow by $ 1.65 bn
during 2021-2025, progressing at a CAGR of almost 4% during the forecast period. in
housewires products the market recognizes the following companies as the key
players in the electric wire and cable market in India: Apar Industries Ltd.,
Finolex Cables Ltd., Havells India Ltd., KEI Industries Ltd., Panasonic Corp.,
Polycab India Ltd., RR Kabel Ltd., Sterlite Power Transmission Ltd., Syska Led
Lights Pvt. Ltd., and V-Guard Industries Ltd, JMW India private ltd.

currently, after havells "wires that don't catch fire" the copper + ZHFR (zero
halogen fire retardant) is highly on demand throughout most of the households in
india.

SWOT ANAYSIS-

strengths - long durability and sustainability

niche player
strong B-2-B base and connections
among only top 5 companies to get approved by RDSO
broad range of housewires
acquisition of indians firms under make in india.
high investment in research and development and delivering innovative
solutions to the customers
weakness - already captured market
to many established competitors
low market share in comparison to the company's pre established rivals.
disoriented market
slowdown of real estate due to covid

opportunities- Stocks where brokers upgraded the recommendation, or the target

price within the past three months.
the market is highly focusing on one particular range of housewire (
copper + ZHFR), but JMW india is also filling the gap in the market with
other three housewires product range.
acquisition of indian firms under make in india.
increase in customer market as the company has expected to broaden
by 15-20% in the next financial year.

threats - as we are entering the market with only range of housewires products it
is a big risk for us. previously companies like syska has already failed.
delay with power projects.
unorganized and disoriented market.
changing governmental policies is often an obstruction to the industrial
sales.

ABOUT THE MARKET COMPETITOR -

havells india private ltd.

with their PRODUCT RANGE of Switchgears ,Cables and wires, Lightings and fixtures,
Electrical Consumer durables, Industrial & Domestic Circuit Protection Devices,
Luminaires for Domestic, Commercial and industrial Applications,they are
concentrating on the TARGET GROUP Construction companies, Distributors, dealers and
builders. with the market positioning as A quality provider of powerful,
sustainable and efficient power solutions.

their strenghts count as - .

Very good acquisition history

Amongst top three players in most its products with aggressive building

Broad range of products and good advertising through TVCa

Global presence with many diverse product lines in 50 different countries

Here are the weaknesses in the Havells India SWOT Analysis:

1.High Debt ratio

2. Globally small market share

3.Slowdown of real estate

4.Slowdown in global markets will effect moreadversely after a series of

acquisitions

Havells India Opportunities

Following are the Opportunities for Havells India:
1. Globally emerging markets

2. Weak cycles of the sector

3.Acquisition of Chinese firms for low costmanufacturing

4.Vertical integration into Havells retail outlets

5. Leveraging upon motor business in IndiaUnorganized

Havells India Threats

The threats of Havells India are as mentioned:

1.Unorganized markets
2.Delays in execution of power projects

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5.Intense competition in the sector

MARKET SITUATION ANALYSIS-

1. What are your products/services or product/service lines?

-
housewires - copper + FRLF ( fire retardant low flame ) PVR
copper + HRFR ( heat resistant fire reduntant ) PVR
copper + FRLS (fire retardant low smoke ) PVR
copper + ZHFR ( zero halogen fire retardant ) PVR

2. what geographical area do you sell to?

- pan india

3. what is your market share in respect to your competitors?

- with the last product of signalling wires focusing our target audience "INDIAN
RAILWAYS" the company since past 5-7 years generated revenue of 50cr/ per
year.
- holding market share of 25% till date.

4. who is your target audience?

- with the product range of housewires our target audience are the households.