CERTIFICATE

This is to certificate that Mr. / Ms. UTKARSH Has completed

Industrial Internship during the period from 3 to 25 in our Organization / Industry as a Partial
Fulfillment of Degree of Internship . He / She was trained in the field of
Marketing.

.2
 GS FG
UNIVERSITY
EDUCATION RE-ENVISI08ED

Student's Name :Utkarsh School:

Enrolment No.:19bba059 SCHOOL OF MANAGEMENT

Place of Internship: Period of Internship: Semester / Year:- 5TH/3rd semester

KPTL POWER TRANS LTD 1/1/22 - 23/1/22

Dg¿e Internship / activities given to the student /

Sign of Company mentor
performed by the student

Name:
Designation: Project manager

Date:

3
 SWOT ANALYSIS

Strength: 1. Hardworking - the employees and management dedicated towards their work and
task.

Work done is with full Integrality

2. Has experience on large scale and complex projects.
3. The material are easily available and cheap compared to other.
4. Have good consumer relations 5.Have good internal communication

Opportunity : 1. Has loyal consumers 2. Friendly relationship with developing countries

3. Increase attraction for investment
. Strong government support

Weakness : Limited extent of of using technology

Language

Threats :
1.competition ( have similar products and have many other company nearby)
2.political risk
3. High traffic barrier
4. Labor risk

1
 DECLARATION
(Times New Roman, 16 pt. Bold)

I hereby declare that the Industrial Internship Report entitled SEO and marketing research is an
authentic record of my own work as requirements of Industrial Internship during the period
from 3/1/22 to

25/1/22

for the award of degree Internship, GSFC University, Vadodara, under the guidance of
Mr.Manoj kumar.

UTKARSH
Utkarsh
19bba059

Date: 25/1/22

14

6
 PESTLE

Political factor:

change in legislation Economic factor: 1.Employment rates 2.consumer confidence

Social factor: Cultural influences Technology: 1. International influence 2. Change in technology 3.

Rates in technology change and Maintenance Legal factor : employment law

Health and safety Company regulations .

Tax policy Environment factor:

1. Restrictions

2. Change of customer behaviour

3. Climate change

1
 ACKNOWLEDGEMENT

First I would like to thank Mr.Manoj kumar, Manager, Head, of

KPTL POWER TRANS LTD.,Gandhinagar for giving me the opportunity
to do an internship within the organization.

I also would like all the people that worked along with me in
KPTL POWER TRANS LTD, Gandhinagar with their patience and
openness they created an enjoyable working environment.

It is indeed with a great sense of pleasure and immense sense of

gratitude that I acknowledge the help of these individuals.

I would like to thank my Head of the Department Dr. Vaishali

shah mam for his constructive criticism throughout my
internship.

I am extremely great full to my department staff members and

friends who helped me in successful completion of this
internship.

6
 INDUSTRIAL INTERNSHIP
REPORT

/
SEO AND Marketing research

Degree of INTERNSHIP

Submitted By
UTKARSH
19BBA059
SCHOOL OF MANAGEMENT

Submitted To

GSFC University, Vadodara

Internship Institution: KPTL POWER TRANSMISSION

LIMITED

Internship Period: 2/1/22 – 25/1/22

Date of Report Submission: 29/1/22

1
 COMPANY
PROFILE

Kalpataru Power Transmission Limited (KPTL) is amongst

the leading Engineering, Procurement, and Construction
(EPC) companies with proven experience and expertise
spanning over three decades. KPTL is executing
marquee projects with comprehensive capabilities that
delivers complete solutions covering design, testing,
fabrication, erection and construction of transmission lines,
oil and gas infrastructure and railways projects on a
turnkey basis. KPTL has established its footprints in 63
countries spread across five continents.

With over 3,250

highly efficient work forces, KPTL delivers compelling
advantage, combining in-house research, engineering, project
management, construction and manufacturing; that ensure
the highest value proposition to clients. The Company has an
annual production capacity of over 240,000 MT of
transmission towers at its state-of-the-art manufacturing
facilities in India and an ultra-modern tower testing facility,
making it amongst the largest power transmission EPC
Company globally. KPTL has successfully positioned its High
Voltage Substation business both in air insulated (AIS) and gas
insulated (GIS) segment in domestic as well as international
market. KPTL has extended its reach in the European market
through its subsidiary LinjemontageiGrastorp AB in Sweden
and Latin America through its subsidiary Fasttel Engenharia
Ltda in Brazil. The wide reach and presence of KPTL’s T&D
business includes international geographies like Africa, CIS
countries, the Middle East, SAARC, Asia-Pacific, Europe and
A m e r i c a .

6
 HISTORY

KPTL is part of the Kalpataru Group established in 1969. It is a

diversified conglomerate with interest in Real Estate, Power Generation, Agri Logistics and EPC
in major infrastructure segments like Power Transmission and Distribution, Buildings &
Factories, Roads & Highways, Water & Irrigation, Railways and Oil and Gas.

KPTL’s Railway Infrastructure EPC vertical aids in accelerating economic development

in domestic and international markets by leveraging proven expertise in project
management capabilities, engineering & construction experience combined with strong
technical and financial support. The Company is providing railways EPC services for
executing civil infrastructure, track laying, signaling & telecommunication and over-head
electrification projects for railways in India.

In India, the Company has also been undertaking power transmission projects on Build,
Operate, Own, and Maintain (BOOM) model. The Company has successfully developed
four projects, Jhajjar KT Transco Pvt Limited (Haryana), Kalpataru Satpura Transco
Private Limited (Madhya Pradesh), Alipurduar Transmission Limited (West Bengal &
Bihar) and Kohima-Mariani Transmission (Assam & Nagaland).

As an integral part of its long-term asset creation goal, KPTL has expanded its scope into
Civil Construction, Infrastructure Projects, Road BOOT Projects as well as Agri-Logistics
through its subsidiaries, JMC Projects (India) Limited and Shree Shubham Logistics
Limited.

Quality, Environment and Occupational Health & Safety are at the core and fore of every
KPTL project. The unwavering focus on global quality standards has ensured ISO.

1
 VISION

Behind KPTL’s success is its deeply rooted and unique VALUE SYSTEM that shapes its Business
Principles and Management Philosophy. It is these KPTL VALUES that determines strategy,
drive execution and deliver success.

6
 GLOBAL PRESENCE

KPTL is a TRULY GLOBAL company with an international reach and presence, world-class
capabilities and capacities, widespread experience and expertise and best-in-class systems,
processes and standards. With a footprint spanning 63 countries in 5 continents, the Company
today is amongst the leading and largest provider of world-class Transmission and
Distribution (T&D) solutions in the world.

1
 WORK ASSIGNED

1.) SEO and keyword analysis for Web page of KPTL POWER
TRANS LTD.
2.) Marketing research for upcoming North east project.
3.) YouTube page development.

6
 SEO AND KEYWORD ANALYSIS

Keyword research provides valuable insight into the queries that your target
audience is actually searching on Google. The insight that you can get into
these actual search terms can help inform content strategy as well as your
larger marketing strategy.

People use keywords to find solutions when conducting research online. So if

your content is successful in getting in front of our audience as they conduct
searches, you stand to gain more traffic. Therefore, you should be targeting
those searches.

In addition, in the inbound methodology, we don't create content around what

we want to tell people; we should be creating content around what people
want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

As I have experience of keyword analysis and Search engine optimisation,

which I had learnt from GSFC University. I applied my skills and, Help
Company in getting better search ranking on search engine.

1
 Marketing research for North east project

Marketing research refers to the process by which an organization gathers information

about its ideal customer and larger market in order to inform the organization’s go-to-
market strategy. This research might include gathering data from current or former
customers, consumers in your target market, or even marketing activities of
competitors.

Maybe you’re already doing something in this area but you’re wondering if you’re doing
it well. Whether you’re looking for a market research definition or just have questions
like “what is market research used for?” or “why is marketing research important?”,
you’ve come to the right place

Marketing research helps a business by giving it insights into what customers

say they like and dislike, what they say they want. These insights come in both
quantitative and qualitative forms and can play a massive role in empowering a
business’s decision-making.

Marketers play a significant role in both gathering and interpreting the data used
in marketing research. In most organizations, the marketing department
(sometimes in conjunction with sales) has a pulse on the customer base.
Marketers are well positioned to actually reach the people needed to perform
market research.

Generally speaking, marketing also has the skills needed to interpret the data
that comes in through market research. Companies of any size will have a
trained researcher or analyst that assists with preparing marketing research,
keeping results rational rather than reactionary.

All that is well and good, but if you’re still wondering “how do you do market
research?” we’ve got you covered.

The role of research in marketing is to derive marketing insights from real data.
We love marketing and marketers—truly we do—but relying on marketers’ good
sense and one-off customer interactions is a reactionary, even dangerous, way
to operate a business. It’s much safer to operate with real market research data
backing up your decisions.

6
You may also be wondering, what are the elements of marketing research?
While the marketing research process will look a little different for every
organization, there are some marketing research steps that are common in most
scenarios. To build an effective marketing research study, most marketers will
follow some combination of the following market research steps or categories:

• Qualitative marketing research explores a topic from a descriptive or

conceptual lens. With this type of marketing research, participants
describe from their perspective how something is or behaves, rather than
putting numbers to it.
• Quantitative marketing research is a purely numbers-driven approach.
This type of research gathers data from responses that can be counted or
quantified.
• Ethnographic marketing research is any effort that attempts to gauge the
marketing initiative or product in a natural environment or with
anthropology as its basis.
• Business to business (B2B) marketing research is any of the above or
other methods or steps applied in a B2B context. This category has a new
set of challenges: getting any responses at all can be difficult, and getting
honest ones can in some situations be challenging.

When analyzing this marketing data, you can find key insights to inform your own
paid search marketing strategy - such as what keywords to bid on or how to
structure your ad campaigns.

One easy way to conduct marketing research is to take a look into the analytics
platforms your team may be using to track marketing performance. When you
leverage cross-channel analytics, you are able to evaluate the customer journey
holistically and understand how customers prefer to interact with your brand
across their entire path to purchase.

You can also begin to estimate demand, discover consumer trends, and gather
marketing ideas by following your competitors with market intelligence platforms.
These platforms show you what types of marketing initiatives are working for
others in your market, and based on this data, even show specific tactics you
should use to bring in new customers.

To illustrate several of the above categories, consider the humble consumer

survey. In today’s internet economy, surveys are everywhere, both free and paid.
Surveys can measure a number of these elements, including brand awareness
research (“which of the following brands have you heard of?”) and brand
association research (“when you think of this topic, which brands come to
mind?”).

To some degree, surveys can cover other marketing research types like sales
forecasting and demand estimation as well.
1
You’ve also likely seen marketing effectiveness research campaigns in progress.
Have you ever gotten a survey-style ad on YouTube or Facebook asking which
brands you recall seeing an advertisement for? If so, you’ve seen a marketing
effectiveness campaign in the wild.

I did my marketing research by.

• Analysis of marketing performance

• Company awareness research
• Company association research
• Demand estimation
• Marketing effectiveness
• Trendspotting
• By getting the price of raw materials
• By surveying the landscape

6
1. NRL Expansion Project Site Map (7.0 KM From Jorhat Highway and 18.0 KM From
Golaghat)

1
.

1) Minimum wages for workers

2) NRL Extension Project Site Area EGL ( Two different elevation 0.6 mtr
difference)

6
 Sanction Amount Release Amount
Sl. No. Project
(Rs. In crore) (Rs. In crore)

1 Construction of Foot Suspension Bridges (82 nos) 26.04 26.04

Construction of Road from Pangchau Circle HQ to Longwa Village

2. 20.00 19.80
(16.02 KMs)

Modernisation of Power Distribution System through underground

3. 20.00 17.13
cabling at Tawang Township.

Anti-Erosionwork along Menchangriver to protectKhinmey, Bomdir,

4. 20.00 17.95
Paighar , Dharamkang, Yuibu village inTawang district

5. Construction of District Hospital in Longding district 20.00 20.00

Construction of Multi storied parking at Civil SecretariatItanagar in

6. 14.72 14.70
Papum Pare District.

Construction of Multi storied parking at Ganga Market Itanagarin Papum

7. 14.72 07.36
Pare district.

Modernisation of Power Distribution System through underground

8. 15.00 13.97
cabling at Mechukha Township.

Construction of 33KV HT line from Anggong Nallah at Tuting, Arunachal

9. 17.23 16.56
Pradesh.

Construction of School Building at Higher Secondary School Kalaktang,

10. 5.83 2.91
West Kameng district.

11. Infrastructure Development at Lhou in Tawang District. 14.00 13.58

Total 187.54 170.00

Hon’ble Finance Minister’s Rs.586.20 Crore Package for North Eastern Region for
Social and Infrastructure Development Fund (SIDF) Projects Sanctioned

WIDE RANGE OF PROJECTS FOR DEVELOPMENT!!

1
 YOUTUBE CHANNEL

The main reason due to which I was hired was, For the development of company’s
YouTube channel.

I provided the company with significant growth and web presence.

6
 HOW I DID IT !

1. Build Your Videos Around a Single Keyword/Topic

Building your video around a single topic or keyword is the best way to drive traffic and
grow your YouTube audience. Marketers that don’t know SEO risk missing this step to
rank videos but it’s crucial to include it if you want your videos to get the maximum
amount of viewers. Use a keyword tool like KeywordTool.io, which is specific to
YouTube, to look for the most searched keywords in the niche you want to target.

It’s important to pick your keyword before you craft your video content as it helps you
construct the best information around that specific topic. It also helps you remember to
include your keyword naturally throughout the content so YouTube picks it up when
closed captions are added. Once you choose a keyword, check out the videos that
currently rank for that topic to make sure you’re on the right track in terms of intent and
always optimize your title and descriptions. By doing this, you will generate more search
traffic with SEO on YouTube.

2. Reuse Existing Top Performing Content

Of course, the best way to grow your YouTube channel is to create and distribute great
content. But that content doesn’t always have to be built from scratch. Some of your best
videos can be created from engaging, valuable, useful, and actionable content you have
already.

Many people go to YouTube to find answers and how-to tutorials especially during the
COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in
just one year. So content that solves problems for your audience is a great way to drive
traffic. Perform a content audit to discover the blogs, guides, and other high-performing
pieces you currently have and think about how to repurpose them to create relevant and
engaging videos.

Bear in mind that the most successful videos on YouTube are typically between one to
five minutes long, so don’t feel you have to make a film or write a novel. Keep it short
and sweet.

3. Engage with Your Audience

It's important not to overlook the fact that YouTube is a social media channel, and
therefore demands social interaction. If you’re just posting videos without encouraging
comments and discussion, you’re missing a trick.

YouTube rewards channels with great engagement, including overall time spent on
channel, watch time, likes and dislikes, and most importantly, comments. So try to
respond to every comment you receive (if possible!) and encourage users to engage with
audio/visual prompts.

You can also take the time to visit other channels and engage, this could be a brand
1
similar to your own or simply one you admire. Don’t always wait for the audience to
take the initiative either. Post questions or comments that can drive engagement by
asking questions relevant to the content or even just asking what content they like to see
on your channel or would like to see more of. Plus, make sure to thank people for
sharing on Youtube and other channels.

Think about using a social content distribution and engagement dashboard to help you
keep track of key engagement metrics on YouTube.

4. Get Branded
So your content may be great, but does your channel look appealing? If you want visitors
to take your YouTube channel seriously and subscribe, you need to look professional.

Improving your organization’s social branding will help users immediately recognize
your content. So, if you have a blog or website, you probably already have some sort of
look and feel to differentiate yourself from other individuals and/or companies. So it
makes sense to carry over that branding to your YouTube channel. Here’s an example
from gaming titan Nintendo with 8.12 million subscribers they provide great content
about games and consoles that feature short videos of gameplay and behind the scenes
snippets.

10 Ways to Grow Your YouTube Channel

In addition to visual branding, don’t forget to add custom URLs to your channel header -
and write an interesting bio about who you are and what your videos are about.

5. Promote Your YouTube Videos on Other Social Channels

One of the wonderful things about social media is that you can cross-promote content on
different channels. Promoting your YouTube videos on your other social channels is the
easiest way to grow your audience.

According to Digital 2021: Global Overview Report, there is a significant overlap in

users across social media platforms with YouTube seeing huge engagement of over 90%
amongst users of all the top channels. This means that it’s a channel to be reckoned with
when it comes to marketing activities and engagement.

Social Media User Overlaps

Social Media User Overlaps
So think about what channels you are on? Facebook, Linkedin, Instagram, TikTok?
There are many to choose from and lots of great ideas for social media videos. And if
there’s a channel (such as Facebook) on which you want to post videos directly, you can
always do a teaser for the full-length video on YouTube so you get optimum engagement
on all channels. Also, don’t forget about your blog; you can post your videos there as
well! And if you have a podcast, it can function very smoothly with your YouTube
channel.

6. Show Up & Stand Out

If you’re running YouTube by yourself or as part of a small organization, it can be
extremely beneficial to personalize the channel by participating in videos. When you put
a face to a brand, your audience can more easily connect with you as an individual. This
is especially important for vloggers; fitness, life, or business coaches; and solopreneurs.
6
Every video you make doesn’t need to include your face, but you should feature
regularly enough to engage your audience. Additionally, if you are this type of
YouTuber, use a photo of yourself on your channel (not your logo). See the example
below from marketing guru Adam Erhart.

Adam Erhart YouTube Channel

Adam Erhart YouTube Channel
7. Post Great Thumbnails & Leverage YouTube Cards
They may seem like a small thing (well, they are), but thumbnails can have a big impact.
YouTube advertises other videos via thumbnails in its sidebar, so you want yours to
stand out among the pack.

The same goes for YouTube search. Videos with a catchy title and appealing thumbnail
usually rank higher, even if the content itself isn’t as valuable because they have a higher
click-through rate (CTR). To get your CTR where it needs to be, try using tactics such as
highlighted areas, arrows, large text, and unexpected or eye-catching l images. See the
examples below from Neil Patel.

10 Ways to Grow Your YouTube Channel

We know that YouTube rewards channels that keep viewers on their pages longer. These
longer average watch times mean people are engaged with your content. (You can see
how long people stay on your videos by using YouTube analytics). By adding YouTube
cards, you can include links to other videos or relevant content at the exact point where
users drop off. There are a variety of card types to choose from such as a playlist, poll or
donation and you can feature 5 cards per video that appear as a rectangular box or teaser
in the right-hand corner of the video. Although users may abandon the video they are
watching, they will be directed to your other content and remain on your channel,
increasing your ranking.

8. Push for Subscriptions

One of the ways you know for sure that viewers are engaged with your channel is when
they ‘subscribe’ to see any new videos that are posted. Ask viewers to subscribe to your
channel in each video that you upload, and keep engaged with your existing subscribed
users. (You can see your list of subscribers, here). Here’s an example of how the
subscriber button can appear on a video:

YouTube Subscribe
YouTube Subscribe
Never pay for subscribers. This will only bring down your engagement and hurt the
authenticity of your account in the long run. Remember, if you don’t ask your viewers to
subscribe, you may be missing out on a lot of potential followers. After all, the more
subscribers you get, the more chance you have of increasing watch time on YouTube.

9. Increase Your Uploading Frequency

This may sound intimidating at first, but to grow your audience, you need to increase
your posting frequency to at least one video a week. Don’t worry; you don’t need a
design firm or big advertising company to get this done. Today’s smartphones offer
excellent video recording ability, and tools such as Animoto make editing videos easy to
create video content on a budget. Consistency is of the utmost importance. Try to post at
the same time each day or week (depending on your frequency), and keep your
subscribers updated about when new videos will arrive. Then stick to your schedule.
1
10. Become a Social Video (& YouTube) Expert
Video as a content format keeps going from strength to strength. According to ‘The State
of Video Marketing’ report, 86% of businesses use video as a marketing tool and 87% of
marketers report positive ROI in its performance. As audiences become more visual and
platforms such as TikTok grow in popularity, marketers should understand the role of
video and how to use it effectively across all social media channels.

With DMI’s certified Social Media and Marketing course, you will learn how to
successfully set up and manage a YouTube channel and create strategies that make your
channel stand out from the crowd. You will also understand how video sits within your
content mix across platforms, build your online audience and use advertising and
analytics for successful visual campaigns.

6
 Conclusion

After complete my industrial training, I had been exposed to an IT technician and

programmer working life. Throughout my internship, I could understand more
about the definition of an IT technician and programmer and prepare myself to
become a responsible and innovative technician and programmer in future. Along
my training period, I realize that observation is a main element to find out the root
cause of a problem. Not only for my project but daily activities too. During my
project, I cooperate with my colleagues and operators to determine the problems.
Moreover, the project indirectly helps me to learn independently, discipline myself,
be considerate/patient, self-trust, take initiative and the ability to solve problems.
Besides, my communication skills is strengthen as well when communicating with
others. During my training period, I have received criticism and advice from
engineers and technician when mistakes were made. However, those advices are
useful guidance for me to change myself and avoid myself making the same
mistakes again. Apart from that, I had also developed my programming skills
through various programs that I had done. This also helps sharpen my skills in
VB.net 2013 since most of the programs were done with the aid of Visual Studio
2013. In sum, the activities that I had learned during industrial training really are
useful for me in future to face challenges in a working environment. Throughout
the industrial training, I found that several things are important:

Critical and Analytical Thinking

To organize our tasks and assignment, we need to analyze our problems and
assignment, and to formulate a good solution to the problem. We would have to set
contingency plan for the solution, so that we are well prepared for the
unforeseeable situations.

Time Management
As overall technician and programmer are always racing against tight timeline and
packed schedule, a proper time management will minimize facing overdue
deadlines. An effective time management allows us to do our assignment efficiently
and meet our schedules. Scheduling avoids time wastage and allows us to plan
ahead, and gaining more as a result.

Goal Management
Opposing to a Herculean goal seemed to be reachable at first sight, it is better to
sub-divide the goals to a few achievable tasks, so that we will be gaining more
confidence by accomplishing those tasks.

Colleague Interactions
In working environment, teamwork is vital in contributing to a strong organization.
Teamwork is also essential in reaching the goals of the organization as an entity.
Thus, communicating and sharing is much needed in the working environment.
Therefore, we should be respecting each other in work, and working together as a
team, instead of working alone. This is because working together as a team is easier
in reaching our targets, rather than operating individually.