INTRODUCTION

TO LUXURY
SECTOR

GROUP 5 -
RIA BOHRA, VARTIKA YADAV, ANUSHKA MADAN, SMITHA
SHEETAL NANDURI, MEHUL SAIDANE
FLY WITH THEFINEST

Opulence
Modish
Congenial
 Personalities

Mohanad Alwadiya Gaurav Chaudhary

Andrea Lisbona
Age-38 years Age – 27 years
Age- 29 years
Occupational- CEO of the harbour real Occupation-founder and CEO of
estate Occupation – Youtuber Touchland
He has been called the “wolf of real estate”, Lisbona launched Touchland in 2019,
even the “godfather of property Gaurav Chaudhary, known professionally she never could have guessed that hand
management”, but, hyperbole aside, as Technical Guruji, is an Indian YouTube sanitizer would soon become the most
Mohanad Alwadiya has certainly been personality based in UAE. He is notable
sought-after product in the world. When
making waves in the UAE. Reasons for him for producing YouTube videos concerning
technology in Hindi. the coronavirus hit, and hand sanitizer
to obtain the service-Developing
relationships with overseas based began disappearing from store shelves.
customers, employees or interviews with He might not choose. Emirates after this She may have one of the few growth
potential new local representatives. covid-19 stories during this challenging time.
 Critical SuccessFactors
Product loyalty & Route system
Differentiation Emirate’s route system is perhaps
quality Emirates is differentiated the most consistent success
as a legacy airline where factor. Where to fly and how
Emirates has built up its often are factors that must be
brand and image advanced technology staff matched to customer demand
significantly within the last skills and ancillary services and at the same time, scheduled
two decades. More are the main drivers for to maximise aircraft utilisation.
success Therefore emirates Meticulously-planned fleet
customers have become expansion helps facilitate this
loyal and chosen Emirates is aware of the need for growth. The airline now serves 80
when travelling from the continuous innovation not cities, from key Middle East hubs
only in fleet and staff such as Riyadh to commercial
Middle East, Europe and to centres like Mumbai in India,
other countries because of expansion but Also in Lagos in Nigeria, and London and
high quality, product premium services. Moscow in Europe.
innovation and excellent
service. Cost Competitiveness
Emirates has one of the most cost-
efficient operations in the airline industry
Pricing giving it a competitive advantage. It has a
lean workforce comparable to that of
Maximizing revenue through low-cost carriers and has a flat
competitive and innovative organization that keeps overhead costs
low. However, the key cornerstones to its
pricing schemes to attract and cost-efficient operations are: i) increasing
maintain a customer base is passenger capacity by offering daily
flights to almost all of its short and long-
critical for success of Emirates. haul high-demand destinations, keeping
fixed-costs low, and ii) only operating
wide-body carriers in its fleet, allowing
Emirates to have higher passenger
capacity per flight, thus lowering its
overall unit-cost versus other airlines that
operate a mix of wide- and narrow-body
carriers
 Services provided by Emirates Airlines

FIRST CLASS IN-FLIGHT ENTERTAINMENT

SYSTEM

BUSINESS CLASS GROUND SERVICES

SERVICES
ECONOMY CLASS LOUNGES

CATERING CHAUFFEUR DRIVE

 Business Model Operational Strategy

• Scheduling long haul flights in order to reduce the cost

Key partners Key Activities Customer Customer associated with frequent landing
Segments Relations • Incorporation of wide body aircrafts in order to reduce the
Boeing Airbus Aircraft Firs class, Skywards cost of seats per mile
Dubai maintenance Business class, Customer • Maintaining a lower average age of aircraft which helps in
International Baggage handling Economy class, Feedbacks reduced maintenance cost, increased fuel efficiency and
Airport Fly Ground Handling Individual customer attraction. The airlines operates wide-body
Dubai, Quantas, Airport services Business Aircrafts to lower its seat per mile cost
Malaysian Ticketing • Long-Haul flights are mostly scheduled in order to reduce
Airlines, Korean the costs associated with landing
Airlines
Sales Channel Revenue Value Cost Drivers
Streams Preposition
Booking Apps Tickets Excess Branding Offers Fuel Taxes Staff,
Travel Agents baggage Cargo Ticket Pricing Labour
Airport Online Miscellaneous Product Depreciation
channels Development Aircraft
maintenance
Airport service
charges
Hub and Spoke Operation model
Supply Chain Drivers & Strategy
 Supply Chain Process
SUPPLIER SERVICES WAREHOUSE RETAILER CUSTOMER

Aircraft Purchase Airline Passenger Electrical Equipment

(Boeing and Airbus) Services
In-flight systems Online Booking
In-flight Services
(Panasonic Mechanical
Entertainment
Avionics) Equipment Passengers
Services (ICE)
In-flight material
Aircraft Travel Agencies
(Rockwell Collins, Medical Equipment
Maintenance
Zodiac and Special booking
Services
Inmarsat) customers
Freight Moving
Food/ Catering Third Party booking
(Emirates Catering) Food and Beverages
sites
Medical In house research Cargo customers
Equipment's and services Courier companies
Hospital contract Paint/ Bodywork

Airports Online Booking

Services
Blankets, Pillows,
Fuel Provide Training Services Toys etc.
(BP, Shell and
Chevron)

Flow of Information and Fund

 Sustainable Supply Chain
AIRCRAFT
Emirates Engineering ensures that the aircraft are performing at
their optimum level at all times. And the engine washing
procedures keep internal engine components clean, maintaining
fuel-efficient performance and prolonging the useful life of the
engine.
BIOFUEL
Emirates spends billions of US dollars on fuel each year, so
naturally the company is monitoring the development of
biofuel technology with great interest. Emirates sources
biofuels that are technically safe, cost competitive, and truly
sustainable, with a viable supply chain in place from feedstock
to the aircraft.
ONBOARD
The efforts to minimise the environmental impact continue
onboard the aircraft. The Economy Class blankets on long-
haul flights are made from 100% recycled plastic bottles.
Each eco THREAD™ blanket is made from 28 bottles, which
have been chipped, spun into yarn, and woven into the soft,
warm and sustainable blankets.
REDUCING, REUSING & RECYCLING
The business units are constantly on the lookout for
opportunities to reduce resource consumption, repurpose
items, and recycle materials when they reach the end of
their life – all essential aspects of a circular economy.
 Recommendations
• The company has to tilt their strategy
towards adopting the Block-chain
Technology in order to stay
competitive in the market
Continuous replenishment can be
done using the automated and IT
system to reducing the supply chain
related costs Increase the temporal
connectivity between flights, and
reduce the dwell time between
connecting flights to satisfy
customers better.
• Since Emirates airlines is one of the
strategic customers of Airbus and
Boeing, they can request for
additional bargain in prices and after
sales service that can help the
company in reducing its operating
costs.
• The business units of Emirates Airlines
• Developing another hub in the newly
looks positive and does not require it to
built Al Maktoum (Dubai world central)
go for divestment due to its
Airport to expand their operations with
successfully handling of the operations.
additional flights, maintenance
But the units can be restructured to
Hangars and Warehouse storage,
eliminate the duplication and leverage
instead of depending on the single hub.
the strength of the Emirates brand.
Since the base of operations are already
This can benefit both the catering as
established in Dubai Airport terminal 3,
well as the Travel Services.
further development in the newly
• Emirates can lower 50% its overall cost
constructed Dubai World Central
of ground operations by linking
Airport can be accomplished in lower
technological systems like Flight
costs.
information processing, ULD (Unit
• Expand into new market segments and
Load Device) management and
new destinations through merger and
resources management systems to
acquisition. Instead of vertically
manage the real time logistical process.
integrating its organization, they can
• Fuel agreements can be established
acquire budget airlines in potential
with suppliers such as Shell, BP, and
markets. They can use their knowledge
Chevron for obtaining the fuel for fixed
and expertise from their core field to
price for some period of time.
capture new markets