MOUNT CARMEL COLLEGE OF CASIGURAN

3204 CASIGURAN, AURORA

A Project Feasibility Study on

“HOME SERVICE SAMGYUPSAL”

An Undergraduate Study

Presented to the Faculty of Higher Education Department

Mount Carmel College of Casiguran

Casiguran, Aurora

In Partial Fulfillment of the Requirement for the Degree

Bachelor of Science in Business Administration

Merry Kriss E. Rivera

2022
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3204 CASIGURAN, AURORA

INTRODUCTION

BACKGROUND OF THE STUDY

Korean culture has influenced Filipinos greatly.

From their music, clothes, skincare products, and even their

food such as ramyeon, kimchi, spicy noodles, milk tea, and the

most popular “samgyeopsal” or Korean barbecue. We can see many

posts on social media about it and there are many new

restaurants in Manila and even in the provinces that offer the

dish. Many Filipinos are going crazy about it because of its

unique concept of having various side dishes.

Samgyeopsal is a popular Korean dish that is commonly

served as an evening meal. The meat, usually either marinated

or seasoned, is cooked on a grill at the diner's table.

Usually, diners grill the meat themselves and eat directly

from a grill. It is typically served with ssamjang,

vegetables, and lettuce leaves to wrap it in.

Samgyeopsal or also known as samgyeop-sal-gui or grilled

pork belly is a type of gui (grilled dish) in Korean cuisine.

Its name literally means “three-layered flesh” which denotes

the layers visible on the meat. It is said that samgyeopsal

originated from Kaesong in the early 20th century. The people

in Kaesong were known for their excellent skills and

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3204 CASIGURAN, AURORA

innovative ideas when it comes to business. Koreans have long

preferred beef over pork, a predilection that dates back as

far as the Joseon Dynasty. So, entrepreneurs come up with the

idea of samgyeopsal thinking that it would be successful

because Koreans love eating meat. 

The proponents who are also partners in this proposed

service decided to name the business as Samgy-To-Go. This was

chosen because it is easy to remember and describes the

service that the enterprise has to offer.

This aims to provide on how the researchers came up with

the proposed business, the service “Samgy-To-Go” and its

millennial approach of social gathering that would suit the

preferences of the consumers.

A catering business concept offers the Samgyupsal setup

in the comforts of the customer’s house. Providing all cooking

equipment’s and all food items needed to setup a Samgyupsal

meal and all ingredients for shabu shabu. From setup to the

actual party up to the cleaning, the team of SAMGY-TO-GO will

be there in your house to assist you in your party.

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3204 CASIGURAN, AURORA

History of the Project

The first mention of the meat dish was in a Donga-

ilbo article published on November 3, 1984, titled "How to

Distinguish Between Good and Bad Meat", where the dish is

called "segyepsal ( 세 겹 살 )" instead of samgyeopsal. The word

samgyeopsal only became an entry for the Standard Korean

Language Dictionary after 1994. The last mention of

"segyeopsal" was in an article in 1974.

Until the 1980s, the main type of meat the Koreans

preferred was beef, but pork and chicken meat were encouraged

at a national policy level as a good alternative as most of

the cattle were used for agriculture and thus beef supplies

were deficient. In response to government policies, Chaebols,

especially Samsung, started to run pork farms. Samsung later

shut down the farms due to backlash from farmers worried that

Samsung was attempting real estate speculation.

During the late 1980s to the 1990s, the dish became a

popular menu along with Jokbal and sundae as Samsung

and Lotte entered the meat processing industry. The use of

pork in traditional Korean cuisine such as Bossam or jeyuk-

bokkeum focused on methods of hiding its smell with strong

seasoning using spices such as ginger, garlic, and leek. After

the smell problem was solved by scientific methods such as

castration of pigs at the production level, the popularization

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3204 CASIGURAN, AURORA

of samgyeopsal became possible. In 1996, "daepae samgyeopsal",

a samgyeopsal that is named because it is thinly cut like it

was cut by a Plane (called "daepae" in Korean. A tool to cut

wood), was invented. The Hoesik culture after the 1998

financial crisis also popularized the dish as part of the

South Korean office cuisine. During the 2000s, beoljip

samgyeopsal, which was named as such because the way the meat

is cut resembled a beehive (beoljip in Korean), appeared. From

2005, the jeju island culture of providing bigger portions of

meat in geun (a traditional Korean unit that is equivalent to

600gs) instead of 100 grams, and the popularization of Jeju

Black pig meat influenced the samgyeopsal culture.

As samgyeopsal became popular in the Philippines, many

restaurants opened and offered this Korean dish. Korean

restaurants have been popping left and right in the Metro

partly because of the growing Korean population in Manila. And

despite the strong spicy flavor and distinct smell, there is

also a growing interest among Filipinos when it comes to

Korean food.

All over Manila, including nearby provinces, restaurants

offer "premium Korean barbecue" with special marinades and a

buffet for side dishes, too. Prices are usually between PHP

400 to PHP 2,000, depending on the variety. There are some

that have fusion dishes with other Asian cuisines. You might
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3204 CASIGURAN, AURORA

also end up having different types of meat, too. It is perfect

for a family simple celebration, teammates, and for your next

group food trip.

Objectives of the study

The general objectives of the study are as follows:

Management Aspect

 To describe the operational requirements of the business.

 To know the management functions and their

responsibilities.

 To discuss the activities in the stages of operatins.

 To know the plans of actions included in Home-service

samgyupsal business.

Marketing Aspect

 To determine the target market of the product.

 To determine the levels of the demand and supply.

 To determine the marketing strategies needed on the

business.

 To know the right selling price in every package of Home-

service Samgyupsal.

 To justify what the need to introduce the product in the

market.
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3204 CASIGURAN, AURORA

Technical Aspect

 To determine the process of the product.

 To determine the quality and quantity of the product

offer.

 To justify the production requirements of the proposed

business.

 To determine the exact location of the proposed business.

Socio-economic Aspect

 To recognize the group of person who will benefits the

projects.

 To be able to make a contribution in government revenues

by paying taxex.

 To give opportunity to other individual to have work.

Project’s Vision and Mission

Vision

Samgy-To-Go envisions itself to be successful and to be a

well-known Samgy service delivery throughout Casiguran,

Aurora.

Mission

Samgy-To-Go commits itself to provide quality service

delivery of the famous Samgyupsal that can surely satisfy

every customer’s preferences.

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3204 CASIGURAN, AURORA

Conceptual Frameworks

Income
Employment
Reduced
unemployment

Service Government

Samgy-To-Go
Satiscation
Customer
Affordable

Waste Proper Waste

Every business’ objective is to earn income but Samgy-to-

go aims not only to increase profit but also to provide

quality service to our consumers. Our enterprise assures to

give their rights and privileges to encourage them to do their

best in order to provide a quality service which has a great

impact to our enterprise and consumers. Our enterprise great

foundation is for those who have skills in driving who’s

having a hard time in seeking for a job. This proposal will 86

decrease the number of unemployment and increase our country’s

economy. The source of income of our enterprise is the number

of consumers who’ll avail our home service. As the enterprise

grow, the job opportunities will be offering will also grow.

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3204 CASIGURAN, AURORA

Those who will be hired by the enterprise will be given the

chance to enhance their skills and abilities and to be

productive. The employees will be justly compensated and

equally benefited in helping them improve their living

In putting up a business, there is a responsibility to

pay taxes as a normal part of business operations. These taxes

will be used by the government in order to fund projects and

provide public services to the locals, the enterprise will

make sure to pay its tax obligations, and by doing so,

contribute to the government and the national economy. Samgy-

to-go will strictly comply with the appropriate taxes it needs

to settle from its revenues accordingly for the development of

the country.

As an advocate of healthy living, the enterrise makes

sure that the environment will not harmed with its disposal of

those ingredients needed in setting up for delivery. The

enterprise will comply all the laws that will be set forth by

the government like having sanitary permits and other permits

necessary to set up a small-scaled company. The enterprise

will follow proper disposal and waste segregation to avoid 87

the cause of illness to its owners, employees, and consumers.

The enterprise will also make sure that the service provided

will be eco-friendly which will not cause destruction to the

environment.*