KENT EXPRESSWAY HIGH-

SPEED TRAIN BUSINESS

PROJECT
Nguyen Tien and 4 ladies

Nguyen Tien
Tran Le Quynh Huong
Vu Thi Phuong Anh
Mai Thuy Tien
Nguyen Thu Trang
EYESIGHT:
Build the company to become a strong and professional enterprise in the field of
transportation, build a wide network. To affirm the position to contribute to the
development of traffic, as well as the travel experience for people in the coming years.
MISSION:

 For customers: Respect and commitment to bring customers the best service.
 For partners: Building a trusting, prestigious relationship, cooperation and
sustainable development.
 For employees: Build a friendly, professional, dynamic, creative working
environment so that everyone can reach their full potential
 For society: Always aware that the interests of the company are associated with
social benefits and activities that contribute to society are part of the company's
responsibility to the community.

CORE VALUES:

 See the creative spirit as the foundation for growth

 See people as the property of the company, as a factor in success.
 See teamwork, honesty is the motto of action
 See the difference, breakthrough is the competitive advantage.

SWOT
- S:
+ Cheap
+ Convenient travel quickly
+ The number of ships is overwhelming.
+ Extensive ticketing system
+ New train, good service quality
+ Ticket prices, appropriate rates. there are many types of prices to meet,
catering to a wide range of subjects (high-end, affordable, student,...)
corresponding to the different needs of passengers (bedding, soft seats, hard
seats, air conditioning,...)
- W:
+ The ship is mainly carrying passengers, not carrying a lot of cargo.
+ Not much experience
+ Not many stations have been developed in remote areas.
+ The terrain of Vietnam has many rugged mountains, winding steep passes,
many curves that limit the speed and safety of the train.
+ Budget, limited financial resources
 - O:
+ Large demand for passengers (few airports)
+ Gas prices are rising, oil prices are low.
+ There is a chance to compete with the aircraft: 600km/h
+ There is a long terrain, so the railway is the means for localities and regions
to come together.
- T:
+ Airfare prices may fall, affecting the source of tourists
+ Not widely available, the model is small.
+ Being competitive by many other means and lacking in marketing strategies
+ Covid and the economy have not recovered.
SMART GOALS
- Th one-year goal:
+ S (Specific) : Increase the number of visitors who buy train tickets on the
website
+ M (Measurable): Up to 150,000 ticket purchases
+ A (Attainable): With novelty, uniqueness as well as attractive destinations (Phan
Thiet, Ba Ria – Vung Tau, Nha Trang,...) and incentives (discount vouchers, free
snacks,...) through advertisements on social networking sites (Facebook, TikTok,
Instagram,...) to reach 150000 ticket purchases
+ R (Relevant): Boosting revenue, developing the business in accordance with the
process and objectives set out
+ T (Timely) : Completion time before April 10, 2023
- The 5-year goal:
+ S (Specific) : Extend railway and train station in Ho Chi Minh, Phan Thiet, Da
Nang
+ M (Measurable) :
 Construct railways and train stations in Phan Thiet
 Construct railways and train stations in Da Nang
+ A (Attainable) :
 With the capital and location available, we would like to expand the train
station in Phan Thiet, Da Nang
 With the current volume of experience and experience, we can build a
railway from Ho Chi Minh – Phan Thiet (2 years) and a railway from Ho
Chi Minh – Da Nang (2 years)
+ R (Relevant) :
 Brand size meets international standards
 Enhance the promotion of the image of the company in the market
 Connect customers in regions so that people know widely
 + T (Timely): the goal will start from May 2022 and is expected to be completed
by June 2027

KENT EXPRESSWAY ORGANISATIONAL CHART

General
Meeting of
Shareholders

Administrative
Council

Board of
General
Directors

Accounting Sales Human Marketing Transport

Department Department resources Department Department

RECRUITMENT INFORMATION FOR KENT EXPRESSWAY MANAGEMENT

POSITIONS
* Kent Expressway high-speed train business information
- Business name : Kent Expressway high-speed train
- Address : 257 Nguyen Van Luong Street, Go Vap, Ho Chi Minh City
- Website : www.kentexpressway.com.vn
- Vietnam is a country with a coastline spread along the length of the S-shaped
country, possessing many densely populated areas with great economic potential.
Connecting the provinces and cities of the country is extremely necessary for
socio-economic and political geographical development. Understanding these
urgent needs, Kent Expressway has been making every effort to bring the best
quality passenger transport model available in the world to serve residents and
visitors when coming to the S-shaped land.
* Vacancy: Marketing Manager
* Number: 2 people
*Job description:
- Plan strategies for your brand promotion plan
- Market research, monitoring and checking the implementation of marketing
strategies
- Develop budget management plans in a reasonable way.
- Customer care options
*Job requirements
- Graduated with a good degree in QTKD or higher
- Have the ability to communicate vs behave well
- The ability to handle professional situations
- Ability to write documents, data income, statistical reports
- Have experience as a manager (be it restaurants, hotels,...)
- Proficient in office informatics, good use of software
* Benefits:
- Professional, trained working environment
- Attractive salary
- Increase your salary according to work efficiency.
- No loss of money (health insurance, social insurance,...) the company will support
100%
- Get weekends holidays and public holidays as prescribed
- To participate in extracurricular activities, festivals, tourism organized by the
company
* Other requirements:
- Good communication in English (or other languages)
- Have more than 1 year of experience as a manager.
* Working time: full time
* Salary: Agreement (8-10m)
* Profile:
- Curriculum vitae with 4x6 photo stickers
- Medical examination paper for no more than 6 months
- Certified copy of ID card
- Job application
- Qualifications related to originals or notarized copies
RECRUITMENT INFORMATION FOR KENT EXPRESSWAY STAFF
POSITIONS
* General information:
- Position: recruitment officer
- Department: Human Resources Department
- Direct Management: Head of Human Resources
- Working time:
+ Shift 1: 6am-3pm
+ Shift 2: 3pm-12pm
* Job description: Performing human resources activities of the company
* Specific tasks:
1. The work of flexible use according to the company's procedures :
- Receive personnel registration, signer
- Make recruitment notices, contact work centers to notify recruitment, transfer
recruitment notices to the registration secretary.
- Receiving dossiers, checking dossiers, returning dossiers that failed, making the
list of submissions to the head of the department
- Prepare - send a letter of invitation to check at the request of the head of the
department, phone the candidate on the date and time of the inspection. Prepare
the test-test room, transfer the test to the head of the department, make a list of test
results, notify the candidate to achieve, fail by letter
- Make an interview list, notify the interview candidate by phone and mail, organize
the interview (meeting room, repeat the calendar), make a list of interview results,
announce the candidate is unsatisfactory or satisfactory and the job schedule, make
a job certificate.
2. Transfer the candidate assessment table to the accounting department to calculate
salaries, make a list of assessment of candidates when trying.
3. To compile records and résumés of employees throughout the company, keep
employee records in files by department. Make a list of company employees according
to the form, update monthly.
4. Take responsibility for recruitment results : make a list of candidates who do not meet
the interview list form of the recruitment procedure, the dossier of each recruitment round
for each type of title is kept separately in the order in the list.
* Job requirements:
 - Capable of communicating, behaving well, the ability to handle situations
professionally, sensitively
- Graduated from colleges and universities related to human resource management
- Have at least one year of recruitment experience.
- Proficient in office informatics
* Benefits:
- Professional, modern working environment , with opportunities for promotion and
long-term stability
- Increase your salary according to work efficiency.
- To be entitled to social, health and unemployment insurance premiums as
prescribed by the State
- To participate in activities organized by the company
* Salary: Deal (5-7m)
* Profile:
- Curriculum vitae with 4x6 photo stickers
- Medical examination paper for no more than 6 months
- Certified copy of ID card
- Job application
- Qualifications related to originals or notarized copies