TED TALK. Observations’ guidelines.
Andrés Chousal
The student reads.
Hook sentence (exordium): specific (not too vague or general),
catchy.
Narratio / Ethos: the speaker gives an intro about him/herself
and the connection with the topic he/she is presenting.
Pathos: icebreakers. Figures in speech (irony, paradoxes,
metaphors, hyperbole, etc.).
Interaction: questions. Communicates with the audience.
Arguments / Logos: well built with conclusions and premises.
Information is clear. No redundancy. No circular ideas or words.
Organization: information is clear and expressed in a simple
way. Speech flows naturally.
Conclusion / peroratio (pathos): convincing and persuasive.
Inspiring. Teaches something unexpected.
Language: fluent, correct, employs connectors and transition
phrases. Use of adverbs and adjectives to make a point more
specific. No “like, like, like”, “but, but, but”... No redundancy
(circularity of words and ideas).
Pronunciation: clear. Open sounds. Does not hinder the
comprehension of the message.
Intonation: pauses and changes in pitch (low vs. high). Changes
based on the emotion (low and soft when solemn, high and loud
to express anger or fun). Natural.
Voice projection: clear and loud.
Body language: in control of the body. Hands and arms transfer
the message. Eye contact.
Formal attire (no cap, no jeans, no flip flops, no shorts, etc.).
Environment: business, scholar (no bedroom, kitchens, etc.)
Audience: showing composure (well sat, no phones, no
computers, no playing with objects).
Audio quality: no echo, no background noise, no ups and downs
in volume.
Yes. He knows his speech and has practiced it.
Yes. He captures the audience through his hook
sentence.
Yes. He narrates well the connection between
himself and the topic. Makes himself more
relatable.
Yes. His speech is witty and full of figures. It
makes the audience take interest in what he is
saying.
Yes. He communicates with the audience to
make them realize the importance of discipline
and how far you can get if you are a disciplined
person.
Yes. He points out clearly what makes discipline
so important and why it is necessary to include
this skill in our life.
Yes. He speaks naturally and the speech is fluent.
Yes. Makes you want to improve your daily
habits and be a more disciplined person.
Yes. He was fluent and he employed connectors
in the right time.
Yes. Everything he says sounds clear and the
message is understandable at any time.
Yes. He raises his voice and pauses, when
necessary, to create a more shocking feeling on
the audience.
Yes. He sounds clear and loud.
Yes. He uses a lot of body language to transfer
his message.
Yes. He is dressing accordingly to the occasion.
Yes. His environment was professional and clear.
Yes. He showed composure.
Yes. The audio worked well.
Video quality: professional, steady, well edited, no interruptions. Yes. His video was professional.

Duration: 3 to 5 minutes. No. His video is 2 minutes long.