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Croma The electronic Megastore

Submitted To Submitted By

Gazal Sharma Kanhaiya , Ashutosh,

Sonal , Pawan ,vivek,
Unnati
 METHODOLOGY
Research Design: Descriptive
Data Source: Primary and secondary data
Research Instrument: Questionnaire
Sample design: simple random design
Sample location: DB mall
Sample element: Student, Business class
House hold, Service
data
STORE LOCATIONS

❯ Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,

❯ BHOPAL - DB Mall
❯ CBD Belapur, Vashi, Bhayandar & Mulund
❯ Pune –Wanowari & Yerwada
❯ Ahmedabad –Memnagar & S G Highway Junction
❯ Bengalooru – Koramangala
❯ New Delhi – New Deepali Chowk ,Anand vihar
CONTENTS
❯ OUR BRAND PHILOSOPHY
❯ ABOUT CROMA
❯ ABOUT INFINITI RETAIL LIMITED
❯ WHY CROMA?
❯ STORE OBJECTIVES
❯ PRODUCT CATEGORY
❯ STORE PHOTO
❯ STP MARKETING MODEL
❯ 8 P'S OF MARKETING
❯ CONCLUSION
OUR PHILOSOPHY IS-

WE HELP YOU BUY

BRAND PHILOSOPHY

❯ If technology wasn't complex.

❯ If variety wasn't confusing.
❯ We would have no reason to be in
business.
❯ We provide service is important.
❯ We help you buy.
 
 ABOUT CROMA
•India’s first national , large format,
specialist retail chain for consumer
durable s & electronics
•Croma is owned and run by Infiniti
Retail Limited Infiniti Retail – a 100%
subsidiary of Tata Sons.
•Woolworths Ltd, provides technical
support and strategic sourcing facilities
from its global network.
❯ The first Croma store was launched in Juhu,
Mumbai on
❯ October 9, 2006
❯ Croma has over 180 brands and 6000
products
❯ Plush stores, floor space between 15,0000 to
20,000 sq.
❯ feet
❯ 15 Stores currently located in 5 cities.
❯ Croma planning to open 100 stores across
India
 WHY CROMA?
❯ Widest range of products
Choose from 6000 products across eight
categories
❯ We help you buy
Sound and knowledgeable advice from
well-trained advisors to help you make informed
buying decisions.
❯ A name you can trust
Croma is promoted by Infiniti Retail Ltd, an
initiative of the Tata group, a brand that stands
for trust and reliability globally.
❯ Customer commitment
Croma not only gives you a world-class shopping
experience, but also backs it with great after-sales
service.
CONTD…..
❯ Great deals and offers
Croma periodically offers exciting deals on all your
favourite products.
❯ A first of its kind
Consumer electronics and durable retail is a
fragmented segment and has been largely catered to
by regional players.
❯ Croma is the first of its kind
Large-format, specialist and pan-Indian.
 
 VISION

❯ The vision of CROMA is to be the number one

in the retail in electronics and durables
products in India, through quality products
and delivery services (for larger products
e.g.. Washing machine, refrigerator etc )
CROMA should imbibe a world class system
to bring in delight to all our associates and
the society at large.
 MISSION

The mission of our enterprise is to create

unique customer satisfaction through
innovation, quality, productivity , human
resources development ,continuously
striving for excellence with pride in our
values and confidence in our approach.
“The overall mission of CROMA is to be the
first choice of the customers.”
 STORE FORMAT

❯ Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

❯ Croma Stores located in Malls – 5000 to 10,000sq.
ft.
 PRODUCT OVERVIEW
Technology simplifies life. At Croma, we simplify technology. We
offer our shoppers one of widest ranges of products and brands in
consumer electronics and durables and a shopping experience
that's truly world-class. You can choose from a number of products
across eight categories. Our trained and knowledgeable advisors
will help you arrive at an informed decision with their personalised
advice.
Whether you want to increase your productivity with the latest
notebook, tune into your favourite music on the go, keep your cool
in steamy weather with an AC, talk nineteen to the dozen on your
mobile phone or do your laundry in a jiffy with a fully-automatic
washing machine, Croma can help you make the right choice.
PRODUCT CATEGORY
❯ Computers - Home PCs, Laptops

❯ Music & DVD - Audio & Video CDs/DVDs

CONTD…….

❯ Communications- Mobile phones

❯ Gaming - Gaming Hardware/Softwares

❯ Home Entertainment – Home theatre,
T. V., DVD players

❯ Imaging - Digital Camera, Camcoder

S.W.O.T ANALYSIS

▪ Strength

▪ weakness

▪ Opportunities

▪ Threats
 STRENGTH

❯ We get wide range of products i.e more then

6000 products

❯ Give EMI facilities to the customer with down

payments of Rs 1****
 WEAKNESS

❯ They don’t do advertisement

❯ They don’t distribute free pamphlets
❯ No of show room are less
❯ Cost off some products are high
 OPPORTUNITY

❯ They can increase their no of outlets

❯ They can invest in advertisement

❯ They can distribute the free pamphlets

❯ They can put some hording on roads

 THREATS

❯ Croma have tough competitors

❯ Like next

❯ Like ezone
S T P MARKETING MODEL
8 P'S OF MARKETING
STORE PHOTOS
 FEEDBACK OF
CUSTOMERS

Customer Easy accessable Arrangement

satisfaction product of the product

Discountable Customer
Customer
product easy freely move
staff
porches here and there
Ratio 2-1
customer
 Total number of staff at croma store
2 person were present in
counter
10 staff with red t-shirt $black pant
One female staff
Two security guard
 Customer care
service

Customer on side
service
Customer off side service

Replace the product

 CONCLUSION
❯ Visit to the CROMA outlet was an
overall impressive experience . CROMA
is one of the biggest retail chain for
consumer durables and electronics. It
has wide range of products and brands
to select from. CROMA not only gives a
world class shopping experience but
also backs it with great after sale
service.
❯ CROMA periodically offers exciting
th
offers to its customers especially on 15
th
august and 26 January every year.
•Around 250-300 people visit it everyday and
around 500 people visit it during weekends.
•There was also some of the drawbacks which we
found in the CROMA store.
•Lighting system of the store was not adequate.
•Store was quite congested.

Overall it was a great experience for our group to

visit the CROMA store.
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