Vol. XVII No.

12; December 2021 A DDP PUBLICATION Pages: 24

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TravTalkMiddleEast.com
New tourism projects in Sharjah................ 03 Roadshow targets tourism market .............. 14
Focus on Middle East.............................. 04 Spain eyes KSA as potential market........... 15
Flash Horizon’s diversified growth plan........ 10 ‘No destination stands alone’ ..................... 19

Media
Partner

Arabian Travel Awards 2021

Stars dazzle at the award ceremony

It was a glitzy and glamorous evening as the fourth edition of the Arabian Travel Awards recognized
some of the key leaders in the region. The three categories of awards were presented by the
Chief Guests to honour the dedicated professionals of the industry.
Shehara Rizly
his year’s

T awards were
extremely
special as it was a
salutation and for all
those overcoming the
unprecedented chal-
lenges during the pan-
demic. His Excellency.
Mohammad Tarid bin (L-R): Sumeera Bahl, Director, DDP Group; Jamal Abdulnazar, Winner Gallery of Legends 2018, HE; Dr. Aman Puri, Consulate General of India in UAE;
Sufian, Ambassador H.E. Hjayceelyn M. Quintana, Ambassador, The Republic of the Philippines, UAE; H.E. Mohammad Tarid bin Sufian, Ambassador of Malaysia; Saskia Evraert, Complex Director,
Le Meridien Hotel & Conference Centre; and SanJeet, Director, DDP Group
of Malaysia to the
UAE, Her Excellency Dr. Aman Puri, Con- shared a few words sia to the UAE, says in It is indeed an incred- here for this awards cer-
Hjayceelyn M. Quin- sul General of India in about the industry. His his address, “It was in- ible honour to be with emony. Congratulations
tana, Ambassador, Dubai graced the oc- Excellency, Moham- deed an energetic and all of you this evening. as this event serve as
The Republic of the casion with their pres- mad Tarid bin Sufian, lively opening of the After a short break due a recognition honour-
Philippines, UAE and ence. The chief guests Ambassador of Malay- Arabian Travel Awards. to the pandemic, we are Contd. on page 11

Gallery of Legends Travel Ambassador DDP Gamechanger Face of the Future

Firstly, I would like People and gov- Thank you so I am honored and
to say that we are the ernments worldwide much. Accepting this very pleased to
luckiest people to be must understand the award is a great honour accept this award.
in this land of oppo- value of travel and for me. Making real Very delighted to be
rtunity, peace, toler- tourism to the global change in business, I with everyone in the
ance and success, economy. It provides believe, can only be room. I would like to
UAE. I like to thank the 10 per cent of the done on a large dedicate this award to
Nasir Jamal Khan Gerald Lawless Kathryn Wallington Mohamed Khater
CEO authorities for making Ambassador
global GDP, and 330 Head of Middle East & Africa
`scale when you have Regional Manager and
my team who have
Al Naboodah Travel arrangements to be WTTC million jobs worldwide. Travelport customers, a team, and Managing Partner left no stone unturned
Flash Horizon
one of the first countries in the world that I would like to dedicate this award to all the a family. I have got all three of them in supporting us. I
pushed back COVID-19 and brought us people that look after us in this business. I in abundance. would always say, “Conducting business
back together. Tonight I would like to thank always ask the management who are the during the hard time is always challenging,
the organisers SanJeet and DDP Group for most important people; those who meet FACTFILE but what we do as a team is far more
bringing us together at a live event to you at the doors, all these people this easier for everyone. I would like to
recognize the efforts of our industry and evening serving so well, those who clean
This year’s awards were remarkable since congratulate all the winners today: It is a
throughout the pandemic, for keeping us the washrooms, they are the ones who they were a salutation to one and all of milestone for us. I believe the future will
updated over all channels possible about speak with customers, they are true heroes those who triumphed over the pandemic’s be moving forward in all industries in
the industry. of travel and tourism. unprecedented challenges. the markets.
NTO DECEMBER 2021 TravTalk 3

New tourism projects in Sharjah

Sharjah Commerce and Tourism Development Authority (SCTDA) announced a series of new
and future tourism projects to look forward to in the emirate at on the Day two of the World
Trade Market (WTM) 2021 in London.
Shehara Rizly Rest House in Khorfak- World Travel Market exhi- end, we have introduced H.E. went on to assert
kan, Kalba Waterfront, bition in London. a host of development that WTM has provided
he Authority an- family parks, and plans projects in the tourism Sharjah with the op-

T nounced that a
memorandum
of understanding (MoU)
to develop the emirate’s
beaches, including Al
Heerah and Al Luluyah.
WTM is an opportunity for
us to highlight the great
potential tourism sector
sector and continue to
promote our attractions,
and diverse terrains that
portunity to communi-
cate with experts and
decision makers in the
includes the manage- of Sharjah has, showcas- characterise the Emirate European and global
ment of two new tourist Tourism is a key pillar of ing the emirate’s various of Sharjah.” tourism markets.
resorts in Al Dhaid and Sharjah’s economy and tourist attractions, which
are, once again, drawing “Our participation in “We have a chance to
tourists from around the this year’s edition of the restore confidence in the
WTM provided Sharjah the H.E. Khalid Jassim Al Midfa
Chairman
Sharjah Commerce and Tourism
world as travel restric- WTM exhibition offers sector by highlighting
opportunity to connect to Development Authority tions are gradually rolled an ideal platform for us the preventive steps and
back and air traffic re- and our partners from norms put in place to en-
experts and decision-makers in the every level. As the global bounds,” he adds. the government and sure visitors’ health and
European and global tourism markets impact of the COVID-19 private sectors to show- safety, “We are optimistic
pandemic recedes, “We are committed to case the progress they about the period ahead
Khorfakkan cities in Shar- the national economy Sharjah Commerce the vision of our wise have made in hospitality, as we witness the cultural
jah. Additional new and in general,” says H.E. and Tourism Develop- leadership, which calls tourism, and infrastruc- and developmental ad-
notable tourism projects Khalid Jasim Al Midfa, ment Authority (SCTDA) for working towards ad- ture projects, among vancements the emirate
were also highlighted, Chairman, SCTDA. “It sought to strengthen its vancing the emirate’s other developments has made under the lead-
such as Sharjah Safari in is a necessary require- relations with the Eu- standing on the world currently underway in ership of His Highness the
Al Dhaid, the Moon Re- ment to drive sustain- ropean market by ac- tourism map,” H.E. Al the emirate,” H.E. Al Ruler of Sharjah,” H.E. Al
treat in Mleiha, Al Suhub able development at tively taking part in the Midfa added. “To that Midfa continued. Midfa concluded.
4 TravTalk DECEMBER 2021 NTO

Focus on Middle East

Destination shopping is a concept introduced by McArthurGlen Group in 1993. Before the pandemic, visitor numbers from
the Middle East soared to the point that they began to explore the possibility of tailoring experiences for GCC guests.
Gulio Leporatti, Head of Tourism-Marketing and Sales, McArthurGlen Group, shares more details with .

Shehara Rizly How do you plan to work Which areas are more
with agents, especially popular amongst GCC
lease explain given their key role in travellers?

P
marketing.
your partner-
ship with Buzz
this market?
I believe we can work
in two ways. One is to
We measured the impact of
the Middle Eastern market
and identified five centres
The partnership with Buzz raise agents’ aware- that are particularly interest-
Travel Marketing is helping ness of what we have ing for our international and
us in establishing relation- to offer, allowing them ME markets, which are the
ships with the best tour to present our unique three Italian centres of Ser-
operators and travel agent service proposition and ravalle near Milan, Noventa
networks in the Middle understand how our di Piave near Venice, Castel
Eastern markets, and we shopping centres can Romano near Rome, Parn-
are confident that we will
be able to grow this net-
work as well as our ability We welcomed 90 million visitors in
to follow up with them and 2019, generating over € 5 billion
create tailored packages
for them. We are optimistic
turnover, making 2019 our record year owing oriented shoppers; peo-
ple want to come shop-
return to 2019 levels,
possibly in 2022 or
of retail space, generat-
ing total portfolio reve-
that Buzz Travel Market- to strong tourist growth ping, they spend more 2023, as all markets nues of over € 4.5 billion
ing’s local presence will time than in the past, and reopen progressively. per year.
help us increase our vis- fit into their itineraries, dorf in Vienna, and Roer- they are more focussed I see strong demand
ibility among Middle East- both practically and as mond in the south of the on shopping than they for travel and people What are your expansion
ern customers and better an attraction. By bet- Netherlands. I must also were previously. As want to travel. plans?
meet their needs. ter understanding their mention Malaga, which soon as restrictions were We continue to expand
needs and customer just opened in 2020 and is progressively lifted, we Please elaborate on our existing centres.
types, we can also de- proving to be popular and experienced a tremen- McArthurGlen as a Just a few weeks ago
velop tailored packages there is a high demand dous resurgence. shopping destination. we opened a new phase
for them that will include from ME travellers. Some McArthurGlen is a Eu- of Lareja near Naples,
additional premium centres are stronger than Can you share pre- ropean pioneer in de- new facilities in Serrav-
services only available others. The Italian centres pandemic data and your signer outlet retailing. alle, and we completed
to their customers. are stronger for Saudi na- future expectations? The company presently the expansion of Chesh-
tionals. Roermond is es- We welcomed 90 mil- operates 26 designer ire Oaks.
pecially strong with Kuwait, lion visitors in 2019, stores in 10 countries,
and Qatar visitors have a generating over €5 including Austria, Bel- What is the best time to
strong relationship with billion turnover, mak- gium, Canada, France, visit the centres?
Malaga, so we are ready to ing 2019 our record Germany, Greece, Italy, Because we are open all
welcome them again. year owing to strong the Netherlands, Spain, year, it is always a good
tourist growth propor- and the UK. It caters to time to visit. In many
Is there a difference in tionally. Tourism is a approximately 90 million countries, we are open
shoppers from before to huge driver, and there fashion-loving custom- seven days a week, 364
after the pandemic? is a gap to close ers with 695,000 sq. m., days a year, depending
We have more mission- before we can on the country’s regula-
tions. There is a calendar
featuring promotions,
such as a winter sale
in January or a sum-
mer sale in July/August,
both of which are
quite popular with
European customers.

FACTFILE
We run a special post-
Ramadan campaign for the
Middle East, encouraging
visitors to travel after
Ramadan while also taking
advantage of special deals
tailored to their needs.
Gulio Leporatti, Head of Tourism-Marketing and Sales, McArthurGlen Group
FAMILYALBUM DECEMBER 2021 TravTalk 5

McArthurGlen meets with trade czars

McArthurGlen, Europe’s one of the largest shopping destinations, recently organised a special meeting with the main travel trade
CEOs in the Middle East, which was represented by Buzz Travel Marketing. Gulio Leporatti, Head of Tourism-Marketing and Sales, and
Matthias Sinner, Senior International Markets Manager of McArthurGlen were in attendance.
6 TravTalk DECEMBER 2021 FAMILYALBUM

Marking triumph over COVID-19

The fourth edition of the Arabian Travel Awards honoured all industry heroes. This year’s awards were a culmination of their struggles and
obstacles, which they triumphed over to the best of their abilities. It was a night of celebration for everyone who worked tirelessly during
the pandemic while still making a difference in the New Normal.
FAMILYALBUM DECEMBER 2021 TravTalk 7

Contd. on next page

8 TravTalk DECEMBER 2021 FAMILYALBUM

Lauding the industry’s superheroes

FAMILYALBUM DECEMBER 2021 TravTalk 9
10 TravTalk DECEMBER 2021 AGENTS

Flash Horizon’s diversified growth plan

Flash Horizon is a destination management company that is the newest addition to the Flash Group’s Dubai project.
The expansion of Flash Tours in the Arab world is transferring its legacy and heritage to the UAE. Mohamed Khater, the newly
appointed Regional GM & Managing Partner, speaks with about their current regional ambitions.

Shehara Rizly Are there any specific measures and regulations

source markets with that were implemented
hich areas of which you are working? and validated by the

W tourism do you
specialise in?
The Flash Group, es-
tablished in 1985, is an
Egyptian international
company that owns vari-
ous brands and sister
companies in the tourism
and hospitality indus-
tries. Flash Group oper-
How important are they
and why?
The company has a
strong base in West Eu-
ropean source markets,
including the Netherlands
and France, but we in-
tend to diversify our busi-
ness and segments as
the company expands.
governments and authori-
ties, there is a tremendous
demand in the region.
This will undoubtedly
have a positive impact in
the future.
What are the strategies
Mohamed Khater
Regional GM & Managing Partner for attracting visitors,
Flash Horizon
both inbound and
outbound?
We need to be different
and offer a diverse range 1920’s Boutique Hotel - Cairo

of products and services

to our partners and cli-
ents. For both segments,
I plan to present out of
the box ideas. One of
my main objectives is
to engage with National
Tourism Boards and in-
ternational associations
to promote destinations
using new and innovative
strategies. The market is
quite volatile, and we must
be prepared. We can- Le Vela Luxury Sailing Boat Red Sea

Kiwengwa Beach Resort Zanzibar

not keep doing the same
activities we were doing opportunities to the des- pride event, and I must
have been the pioneers before the pandemic. tinations. As a result, we say, we have witnessed
One of my main objectives is to in organising Formula F1 began to hire more team positive growth from
engage with National Tourism Groups to Abu Dhabi. What will this year’s members and bring in our primary source
Boards and international associations to What is your outlook for
winter look like? Do
you have anything
new partners as part of
our expansion plan to
markets visiting Dubai
and the UAE in prepa-
promote destinations using new and tourism in the region? special planned? Bahrain, Oman, Saudi ration for Expo 2020.
innovative strategies The future looks bright This winter season is Arabia, and Africa. We have included Expo
and promising. The travel promising. The demand 2020 tickets in some of
ates across the Middle I plan to cover West Eu- industry is resilient, and for travel to the UAE and What are your plans to our partner packages.
East, Africa, and Europe, rope to the Far East with we can overcome many the Middle East is tre- bring in more visitors The response has been
offering comprehensive a proper strategy to tackle challenges. Vaccination mendous, and we must to help with incoming great, and as I said be-
tourist services. These each source market and rates are improving every capture this in the right visitor numbers, and fore, the numbers are
range from hotel stays, business. My primary phi- day, which gives travellers manner. My plans are to what destinations and on their way up. Until
Nile cruises, transporta- losophy is ‘do not put all more confidence in their strengthen our existing numbers do you expect March 2020, we expect
tion, desert camping, your eggs in one basket’. safety and security. Due partnerships while also to attract before March? this to continue in a
and restaurants. For the past few years, we to the proper and effective bringing new business Expo 2020 is a national positive direction.

Sunset Bungalows Kendwa, Zanzibar

transport DECEMBER 2021 TravTalk 11

High-speed testing facility opens in Sharjah

At its test facility in Sharjah, United Arab Emirates, Unitsky String Technologies Inc. (UST), a Belarusian company specialising
in environmentally friendly, safe, and comfortable transport solutions, has completed the first stage of the uSky freight and
passenger elevated string rail transport system for use in global logistics.

TT Bureau will continue to test the gies and uSky Transport. nological platform is US$ in passenger, freight, and
sustainable transportation More than US$ 14 million 580 million. The additional cargo-passenger ver-
arking the com- solution beforedeploying it has already been invested land piece is over 50 hec- sions is 500 km/h, which

M pany’s first com-

mercial project
launch, uSky has set ambi-
widely next year.

“By leveraging our cutting-

in the design, construc-
tion, and certification of
uSky’s urban transport
tares in size; the term for
the construction and cer-
tification of the complex
will eventually be boosted
to 600 km/h; and within
the proposed innovation
tions to expand its portfolio edge, proprietary technol- and freight facilities in is two years; the technol- techno-hub, more than
to 10 projects by the end ogy, we are demonstrat- the UAE.
of 2022. The first commer- ing the agility, versatility,
cial uSky project will be in and capabilities that our Parameters for the deploy-
ment of the high-speed
Anatoli Unitsky
uSky is designed to handle cargo Founder, Unitsky String Technologies
and uSky Transport
uSky technology platform
are: the required invest-
and passenger logistics, and it ment for the research,
provides high transit speeds and performance ger logistics, and it pro- demonstration, and cer-
at a fraction of the cost of other solutions with vides high transit speeds
and performance (up to
tification of a high-speed
transport complex (up
minimum environmental impact 150 km/h and 50,000 peo- to 500 km/h) is US$ 230
ple per hour) at a fraction million. The test string-rail
the ‘investment business’ cost-effective, elevated of the cost of other solu- overpass will be 20 km
stage, having passed string rail technology can tions with minimum envi- long, with a required land ogy platform will be fully 100 research and devel-
through the ‘innovation’ offer to destinations. uSky ronmental impact,” says area of 100 hectares; the established in three years; opment activities and re-
and ‘venture capital’ stag- is designed to handle Anatoli Unitsky, Founder, total investment needed the speed of intercity high- lated technologies would
es. Meanwhile, Unitsky both cargo and passen- Unitsky String Technolo- to fully deploy the tech- speed rail electric vehicles be developed.

A celebratory night
Contd. from page 1
ing those who worked tire-
lessly and given their time
and soul and life to the in-
dustry. This evening is your
time and your moment. It is
more than a trophy, known
as Maya. It is recognised at
a professional level. We can
to be here tonight. Just by
seeing all of you here, I can
say that travel and tour-
ism are back and it gives
so much confidence in the
industry seeing all of you
getting back to normal.
The past 21 months have
been unprecedented; as
achieve anything. Expo is a
great example of hope, and
I believe you in the industry
have shown your commit-
ment. I believe it is impor-
tant that the industry voice
be heard, since policymak-
ers need you to balance
the policies they have, and
your inputs are important.”

Dr. Aman Puri, Consul

General of India in Dubai,
says, “Travel and tourism
sectors are important to
both India and the UAE,
they are both natural part-
ners. We have 3.3 million
Indians living here, the sin-
gle largest community living
outside of India.

This will be the first time

now see that there is a light
at the end of the tunnel.”
Her Excellency Hjaycee-
lyn M. Quintana, Ambas-
sador, The Republic of the
Philippines, UAE, notes, “It
is my pleasure and honour
the Ambassador of the
UAE’s third-largest group,
I became instant friends
with travel agencies, air-
line companies, and learnt
a great deal in that time. It
was difficult, but with excel-
lent company, I was able to
the single largest group
will visit the Expo. We have
a good untapped poten-
tial in tourism seector. This
year, we started the flight
between Sri Nagar and
Sharjah. Congratulations to
all the winners!”
12 TravTalk DECEMBER 2021 FAMILYALBUM

Unravelling tourism opportunities

Spain Tourism recently organised post-pandemic travel and trade roadshows in the UAE and KSA as part of its initiative to target regional travellers
while adhering to COVID-19 rules. Over 60 attendees met with representatives from Spain’s various tourism regions as well as DMCs, hotels, and retail
outlets. Attendees included key players from several travel and tourism sectors, allowing them to meet with all of the Spanish partners one on one.
FAMILYALBUM DECEMBER 2021 TravTalk 13
14 TravTalk DECEMBER 2021 nto

Roadshow targets tourism market

Spain Tourism hosted its first post-pandemic travel and trade roadshow in Dubai as part of its initiative to target travellers of the
region. There were 70 agents who participated from Dubai and met with the different tourism boards of regions in Spain such
as Barcelona, Madrid, Costa del sol, Valencia, Andalucia.
Shehara Rizly further engage and strength- develop new joint prospects, tles, and Golden Islamic era
en our connections with the create new holiday packages buildings displaying traces
ey stakeholders Dubai market, Spain Tourism for locals and expatriates in of many cultures and civili-

K in the Dubai travel

and tourism indus-
try attended the roadshow,
giving them the opportu-
nity to meet one on one
with representatives from
Spanish destinations,
DMCs, and hotels.
Speaking about the Spain
Spain is home to 49 UNESCO
sations. Spain also is home
to 49 United Nations Educa-
tional, Scientific and Cultural
World Heritage Sites and offers Organization (UNESCO)
a range of lifestyle experiences, World Heritage Sites and
offers a wide range of life-
making it ideal for groups seeking style experiences, such as
meaningful travel to last a lifetime exclusive luxury and gour-
met experiences, entertain- Daniel Rosado Namratha Rose
Director Marketing Manager
ment, and shopping, mak- Spain Tourism-GCC Spain Tourism-GCC

Tourism Roadshow in Dubai,
Daniel Rosado, Director,
Spain Tourism-GCC, says,
“As part of our commitment to
is excited to organise its first
post-pandemic roadshow
in Dubai. The event was a
great opportunity to further
the United Arab Emirates,
and increase visitation from
the region as part of our on-
going efforts to strengthen
connections between out-
bound travel professionals of
Dubai, MICE specialists, and
travel industry partners of
Spain Tourism.”
Spain is a one of a kind des-
tination, with ancient Roman
architecture, mediaeval cas-
ing it an ideal destination for
families and groups seeking
meaningful travel that will
last a lifetime.
“We have been actively
marketing and promoting
Spain as a tourist destina-
tion from these regions, as
the country has everything
that GCC travellers look for.
We are pleased to welcome
all of our Spanish partners
back to the region after a
hiatus, and on behalf of the
Tourism Office, I would like
to express my gratitude to
all of our United Arab Emir-
ates trade partners for their
constant encouragement
and support in making this
a successful roadshow,”
concludes Namratha
Rose, Marketing Manager,
Spain Tourism.
FACTFILE
There were 70
participants from Dubai
who met with the
different tourism
boards of regions in
Spain,such as
Barcelona, Madrid,
Costa del sol, Valencia,
and Andalucia.

One-of-a-kind star hotel renamed

At WTM, it was announced that the Hilton Dubai Creek, a five-star hotel previously managed by Hilton Worldwide, will be renamed
Golden Sands. The Dubai-based AA Al MOOSA Enterprises LLC, a dynamic and service-oriented conglomerate with a diverse
range of commercial interests, has announced the rebranding of one of its five-star hotel properties at a key location in Dubai.
TT Bureau in the market for more than be here to support the
30 years. government’s vision that
reviously man- is aiming to highlight the

P aged by Hilton
Worldwide under
the name of Hilton Dubai
Creek, the property’s re-
branding to Golden Sands
Hotel Creek comes in line
with AA Al MOOSA En-
Officially opened on Oc-
tober 25, 2021, by His Ex-
cellency Dawoud Al Hajri,
historic part of Dubai, by
introducing a one-of-a-
kind boutique five-star
Director General, Dubai hotel managed by a true
Municipality; Khalid Al Na- local Emirati brand.” He
boodah; Faisal Al Moosa, says, “We are pleased to
Director of Al Moosa En- be selected to manage
this fine property.”

There is no doubt that the UAE The portfolio of AA Al Moosa

hospitality industry is constantly Enterprises includes hotels
in the UAE and Oman that
evolving, therefore, we must be H.E. Dawoud Al Hajri ex- be flexible and adapt achieve our aspirations are managed in partnership
flexible and adapt our strategies to pressed his admiration for
the property and wished
our strategies to meet
the ever-growing mar-
for this property.” with global chains, such as
Hilton Worldwide, Marriott
meet the ever-growing market needs Golden Sands the best ket needs,” says Moosa. For his part, Mohammad International, IHG, and Taj
in its new venture as a lo- “We maintain a produc- Khoori noted, “We believe Hotels, as well as its lo-
terprises new strategy to terprises; and Mohammad cal operator. “There is no tive and friendly ties with in this area as an essen- cal brand Golden Sands,
strengthen its local brand Khoori, General Manager, doubt that the UAE hos- Hilton Worldwide, and tial tourism and business which manages many
Golden Sands, which has Golden Sands Hotels and pitality industry is evolv- are confident that Golden destination for Dubai, hotel apartments and hotels
been successfully present Hotel Apartments. ing, therefore, we must Sands management will and we are delighted to in the UAE.
nto DECEMBER 2021 TravTalk 15

Spain eyes KSA as potential market

Following the lifting of international travel bans, Spain Tourism has successfully organised its first post-pandemic travel and
trade roadshows in the GCC. The first roadshow was held in Jeddah on October 25, 2021, and another was organised in
Riyadh on October 26, 2021. The crowd at both the events was seen to be believed.
Shehara Rizly Ameen Saduk, General Daniel Rosado, Director of
Manager, Al Maha United Spain Tourism-GCC, follow-
he two roadshows Travel, comments following ing the events in Saudi Ara-

T saw impressive
turnouts as sig-
nificant travel agencies and
industry experts were eager
to learn more about Spain’s
new promotions and offer-
We are optimistic that the
number of Saudi and GCC
tourists to Spain will increase in
the coming months
ings after the easing of the
international travel restric-
tions. Partners from Madrid,
Barcelona, Valencia, An-
dalusia, and the Costa del
Sol, and the notable hotel
and DMC partners from
Spain, were in attendance at
the events.
his participation in the Jed-
dah roadshow, “This is my
first physical roadshow post-
pandemic, and I thank Spain
Tourism for the tremendous
effort. The roadshow allowed
us to build new ties and
strengthen existing ones with
our partners in Spain, which
will help us in creating new
holiday packages for Saudi
travellers in the coming
months. Now that the agents
in Jeddah are more familiar
with Spain, we anticipate
a surge in demand for the
destination in the KSA mar-
ket, and an increase in the
number of Saudi travellers to
Spain in the near future.”
Mohamad Korjieh, Sales
Manager, Time Travel, as-
serts about the Riyadh
roadshow, “We were really
thrilled to receive an invi-
tation for a physical road-
show after a long time of
attending the events virtu-
ally. We were impressed
of the level of organisation
that Spain Tourism had dis-
played. Spain has always
been an attractive destina-
tion for Saudi families and
sports enthusiasts, how-
ever, we now understand
that Spain has a lot more to
offer as a destination. Ac-
cordingly, we will work with
our new Spanish partners
to develop and promote
exciting new holiday pack-
ages that target other trav-
eller segments.”
bia and Dubai, says, “We are
pleased to see the turnouts
at all three events. It is great
to hear that many agencies
are eager to promote Spain
now that travel curbs have
been lifted. We hope that the
number of Saudi and GCC
tourists to Spain will increase
as a result of our efforts to
strengthen links between the
region’s outbound travel pro-
fessionals and Spain Tour-
ism’s travel partners.”
“It is a great feeling to be
back with live events and
the roadshow in Riyadh and
Jeddah, Saudi Arabia as
they are potential markets
for Spain,” says Namratha
Rose, Marketing Manager,
Spain Tourism.

Emirates, DXB at ‘full’ capacity

The Dubai Airshow attracted industry experts and leaders from all over the world from the aviation, aerospace, space, and
defence sectors. The airshow featured nearly 150 countries, including 20 country pavilions, and new additions from the
Czech Republic, Belgium, Brazil, Israel, and Slovakia.
TT Bureau lowing the pandemic. His standards. The company’s reopening of Concourse A, stated that Dubai authori-
Highness said the airshow performance is linked to the Dubai International Airport ties are working to restore
is Highness Sheikh is the largest aviation and reopening of key destina- (DXB) will return to full oper- the high passenger num-

H Ahmed bin Saeed

Al Maktoum, Chair-
man of the Dubai Civil Avia-
tion Authority and Chairman
and Chief Executive, Emir-
ates Airline and Group has
said that the Dubai Airshow
has made strides to become
one of the world’s major avi-
ation and aerospace events
since its inception in 1989.
The fact that the airshow
was able to attract 1,200
exhibitors this year, includ-
ing 370 new ones from 148
countries, demonstrates its
significance. According to
him, the firms of the sector
are looking up to the Dubai
Airshow to help chart a new
course for the industry fol-
aerospace event held since
the pandemic began. The
17th edition of the Dubai Air-
show, which runs till Novem-
ber 18, is aiming for a record
number of visitors, he said.
The event, according to HH
Sheikh Ahmed bin Saeed,
offers a chance for the
industry to explore new
partnerships and alliances.
Many firmas announced
multibillion-dollar deals for
aircraft, services, infrastruc-
ture, and defence during
the airshow. His Highness
expressed optimism that the
event will spur new devel-
opments that will enhance
global firms efficiency thus
His Highness Sheikh Ahmed bin
Saeed Al Maktoum
Chairman of the Dubai Civil Aviation Authority
and Chairman and Chief Executive
Emirates Airline and Group
enabling firms to regain their
growth momentum.
During the Dubai Airshow,
Emirates Airlines announced
deals related to aircraft and a
revamping customer service
as part of the company’s ef-
fort to maintain high-quality
tions and the easing of travel
curbs around the world. His
Highness noted that global
ational capacity next week,
providing the country’s avia-
tion sector a boost.
bers before the pandemic,
when DXB handled 90
million global passengers
cooperation is vital for the in- annually, making it one
ternational aviation sector to His Highness also ex- of the busiest airports in
return to pre- pandemic lev- pressed confidence that, the world.
els and that discussions with during the next 12 months,
His Highness praised Emir-
ates SkyCargo for leverag-
At the show, there were civil and
ing its cargo transportation
military delegations from over 140 capabilities from DXB and Al
countries and over 370 new exhibitors Maktoum Airport to aid sup-
plies to nations in combat
authorities in various cities to both Emirates and DXB against the pandemic in last
resume normal flight sched- will return to pre-COVID two years. During the crisis,
ules are ongoing. levels. He said efforts are His Highness said, Emir-
being made to coordinate ates took the lead in using
Sheikh Ahmed, speaking with other countries and its logistics infrastructure to
about the UAE aviation in- aviation authorities across transport vaccines, medical
dustry and the outlook for the world, which will make supplies, and equipment
Dubai airports, said with the this possible. His Highness around the world.
16 TravTalk DECEMBER 2021 FAMILYALBUM

World reunites at WTM 2021

For the first time since the pandemic, the world was able to reconnect and reunite at the World Travel Market 2021. The physical event
witnessed familiar faces returning to pavilions and reuniting with business partners.
FAMILYALBUM DECEMBER 2021 TravTalk 17
18 TravTalk DECEMBER 2021 FAMILYALBUM

Shurooq appoints ‘The Lux Collective’

Sharjah Investment and Development Authority (Shurooq) has appointed ‘The Lux Collective’, a luxury hospitality management
company based in Singapore, to manage two new hospitality projects in Sharjah’s scenic central and east coast regions. At World Travel
Market 2021, captured the announcement.

IHG partners with TRSDC

IHG and TRSDC have signed a Management Agreement to open the InterContinental Resort Red Sea in KSA. The new
InterContinental Resort will open during phase-I of The Red Sea Project’s development, and will be nestled within the premium
Red Sea Development location. Phase-I is well underway, and will be completed by the end of 2023.
TT Bureau pany (TRSDC), the world’s guests expected to visit in ship will see best results. We
ambitious regenerative pro- the coming years.” also look forward to welcom-
peaking on the jects, to strengthen our of- ing guests to this luxury lei-

S announcement,
Haitham Mattar,
MD, India, Middle East & Af-
fering in Saudi Arabia and
collaborate on sustainability
initiatives that make this des-
The announcement comes
as InterContinental Hotels &
Resorts celebrates its 75th
sure destination.”

Many giga projects are

rica, IHG Hotels & Resorts, tination unique. These ini- anniversary of luxury travel being developed across
says, “We are committed to tiatives are in line with IHG’s with a celebration of rich her- Saudi Arabia, such as
leveraging the growth oppor- 10-year ‘Journey to Tomor- itage, iconic hotels among Qiddiya, AMAALA, Riyadh
tunities that are aligned with row’ action plan with a focus others. The InterContinental Central, Diriyah Gate, Jed-
Resort Red Sea will exemplify rect beach access, allowing “Given IHG’s global exper- dah Downtown, Rua Al
the brand’s values, travel, guests to walk right out into tise and our legacy in the Haram, Rua Al Madinah,
The announcement comes as and cultural discovery. The the Red Sea’s sands from the Kingdom, we are happy to Al Ula, NEOM, and King
InterContinental Hotels & Resorts hotel will offer guests sweep- terrace. The resort will include partner with them to bring Abdullah Financial District.
ing views of the desert and seven different gastronomic world-class hospitality to When completed, the Red
celebrates its 75th anniversary of dramatic mountain vistas, experiences, sprawling pools our guests at The Red Sea Sea Development is set to
heritage and iconic experiences with diversity for discerning and recreational facilities, a Project. IHG is the ideal part- be amongst the most pre-
global travellers, as part of spa, a health club, and meet- ner to build on our hospital- mium leisure destinations
one of the world’s ambitious ing and event spaces for lei- ity offerings and taking them in the Kingdom. IHG cur-
Saudi Arabia’s Vision 2030 on our commitment to drive luxury tourism developments sure and business travellers, to the next level. With their rently operates 37 hotels
and the priority destinations change amonmg people. set within an archipelago of and groups. understanding of the local in Saudi Arabia across five
highlighted in the Saudi Tour- We anticipate building scale over 90 pristine islands. landscape, high standards brands, including Inter-
ism Strategy. We are excited in the Kingdom to deliver a John Pagano, CEO, The of quality, focus on sustain- Continental, Crowne Pla-
to be partnering with The landmark development to Each of the resort’s 210 sea- Red Sea Development Com- ability and responsible travel, za, Holiday Inn, Staybridge
Red Sea Development Com- meet the needs of a diverse facing rooms will have di- pany and AMAALA, says, we are confident this partner- Suites and VOCO.
GUESTCOLUMN DECEMBER 2021 TravTalk 19

‘No destination stands alone’

The physical return of global leaders to WTM was an overt expression of the international travel community’s confidence in the
world of travel safely, steadily re-opening, some places more confidently than others, after almost two years of global grounding
due to COVID-19, including the forced transfer of WTM 2020 into a virtual format.
TM is an annual WTM 2021 was different, understanding of the fun- development levels, many Saudi Tourism Authority, no that leaders in the travel

W pilgrimage
both government
and business tourism
for
leaders from across the
world in many respects.
Every year as November
nears, world leaders turn
their attention and travel
towards London for the
event. A critical event in the
Travel and Tourism year, it
has been a bookmark,
enabling direct discussion
about the year just gone
by and the year(s) ahead
for the sector.
WTM provides a forum for
government tourism min-
isters and heads of na-
tional tourism authorities to
showcase bold elements of
destination invitation to the
travellers, reflecting both
the spirit of hospitality and
the competitive spirit.
very different. How could it
not be? The physical return
of global leaders to WTM
was an overt expression
of the global travel com-
munity’s confidence in the
world of travel safely, stead-
ily re-opening, some places
more confidently than oth-
A source of immense
confidence at WTM was the
presence of destinations from the Middle
East, a region keen to convey a clear
welcome to the world
ers, after almost two years
of global grounding due
to COVID-19, including
the forced transfer of WTM
2020 into a virtual format.
Central to the willingness of
leaders to show up was the
damental need for industry
recovery. Never has the
sector seen such devasta-
tion – never has it needed
such united support. To
both the travel industry and
travellers alike, the recent
challenges have revealed
vividly how critical travel
and tourism is as a lever
for the protection of peo-
ple and places worldwide,
past, present and future.
As expressed by Zurab
Pololikashvili, Secretary
General, UNWTO, “Around
the world, in countries at all
millions of jobs and busi-
nesses are dependent on
a thriving tourism sector.
Tourism has also been a
driving force in protecting
natural and cultural herit-
age, preserving them for fu-
ture generations to enjoy.”
Without question, a source
of immense confidence at
WTM was the presence of
destinations from the Mid-
dle East, a region keen to
convey a clear welcome to
the world. This was true for
the KSA, premier partner
of WTM 2021. The King-
dom proudly shared its
Saudi Vision 2030-inspired
global ambitions with mag-
netic strength of presence,
creativity, and inclusivity.
This was done recognising
overtly that, as reinforced by
Fahd Hamidaddin, CEO,
destination stands alone.
“The pandemic has shown
us the global tourism
community have so dearly
needed. One of the touch-
ing aspects of WTM 2021
sector is not interlinked was the way the leaders
but interdependent.” looked at every destina-
tion pavilions, but at each
This spirit of collective other, looking for signs
strength is central to STA’s that there were reasons
tourism development strat- to remain confident and
egy, which was shared reasons to exhale.
through the CEO, “As the
sector rebuilds globally, we
are forging partnerships
at all levels to support
the recovery and growth
of the sector.”
In any other year (barring
2020), this expression of
invitation would risk being
muted by similar invita- Anita Mendiratta
Special Advisor to the
tions from across the world. Secretary General
UNWTO
Again, 2021 was different
- a difference that could (The views expressed
are solely of the author.
not only be seen, but also The publication may or may not
felt, and it was a feeling subscribe to the same.)

Promoting leisure tourism

Oman Air Holidays has entered into a strategic partnership with the Saudi International Travel Company (SITC) to promote
domestic tourism in the Kingdom of Saudi Arabia and the Sultanate of Oman. The partnership will focus on providing turnkey
travel and tourism services for guests arriving in Oman, as well as bolstering the partnership.

TT Bureau way for Saudi International ternational Travel Company,

Travel Company (SITC) says, “The partnership en-
he partnership to offer travel and tourism hances strategic coopera-

T reflects both or-

ganisations’ com-
mitment to providing an
services to Oman Air pas-
sengers flying to Saudi
Arabia for business, leisure,
tion based on the innova-
tive approach followed by
private companies in the
extensive range of bespoke or investment purposes. Kingdom of Saudi Arabia to
expand investment oppor-
tunities across markets with
The partnership between Oman Air the aim of developing and
Holidays and SITC will strengthen providing a series of distinc-
tive, high-efficiency tourism
the relationship between Oman and services in both the Saudi
KSA in the delivery of innovative for visitors arriving in the Holidays and Saudi Inter- tremendous growth poten- and Omani markets.” Since
Kingdom from Oman, as national Travel Company tial of both countries’ tour- June 2021, Saudi Interna-
holiday products and services well as strengthening bilat- (SITC) will strengthen the ism ecosystems. This aligns tional Travel Company has
eral cooperation. relationship between the closely with the objectives of been providing institutional
tours and packages that The strategic partnership Sultanate of Oman and the Oman’s Vision 2040 and the quarantine accommoda-
combine the best hospitality, will focus on providing a Mundher Al Shaikhani, Kingdom of Saudi Arabia Kingdom’s Vision 2030.” tion for Oman Air Holidays’
leisure, and tourism experi- wide range of recreational Senior Manager, Oman Air in the delivery of innovative guests who arrive in the
ences in the Middle East. options as well as turnkey Holidays, says, “The part- holiday products and servic- Sultan Suleiman, Chief Kingdom of Saudi Arabia on
The agreement paves the travel and tourism services nership between Oman Air es and will contribute to the Executive Officer, Saudi In- Oman Air flights.
20 TravTalk DECEMBER 2021 FAMILYALBUM

Austria tourism travel meet held

Austria Tourism in Dubai hosted a workshop for travel trade partners recently in collaboration with Emirates Airline and 13 Austrian
partners representing tourist boards, companies, and hotels. Austrian National Tourist Office CEO Lisa Weddig highlighted the diverse
experiences that country offers and the factors that make it a popular travel destination in the world.
NTO DECEMBER 2021 TravTalk 21

GCC travellers’ play role in revival

The Austrian National Tourist Office held a travel workshop in Dubai to discuss the most recent travel updates to Austria and the factors
that put the European country at the top of travellers’ lists. Many local media and travel trade professionals attended the event, which
was organised in partnership with Emirates Airline and 13 Austrian partners representing tourist boards, companies, and hotels.
TT Bureau nature, family adventures, the summer holiday sea- of June, we have witnessed
or to savour its flavours, son a remarkable success,” an increasing number of
During the event, they will undoubtedly find Weddig says. visitors from this region to

D Lisa Weddig,
CEO, Austrian Na-
tional Tourist Office, high-
lights the diverse experienc-
es Austria has to offer, as
well as the factors that make
it a popular travel destina-
tion around the world. “Aus-
tria welcomes visitors with a
what they are looking for
and more. COVID-19 has
affected the tourism indus-
The summer holiday season
in Austria was marked by a
Austria. This observation
is supported by figures, as
263,000 overnight stays by
try worldwide, but thanks to clear recovery, and travel- GCC travellers were regis-
the successful management
of this crisis by the Austrian
government, we have wit- In 2021, the GCC ranks first among
nessed a rapid recovery
with the return of travel. The
the largest source markets for Lisa Weddig Robert Groeblacher

myriad of offerings that fulfill health and safety regula- travellers to Austria outside the CEO
Austrian National Tourist Office
Director
Austrian National Tourist Office, Middle East

all aspirations. Whether trav- tions in place have greatly

ellers come to enjoy its cul-
tural heritage, picturesque
contributed to rebuilding the
European Union
travellers’ trust and making
lers from the GCC region
played a major role in this.
Robert Groeblacher, Direc-
tor, Austrian National Tourist
Office in the Middle East,
asserts, “Since the return of
touristic travel between Aus-
tria and the GCC at the end
tered over the course of the
following three months. In
September 2021, the num-
ber of overnight stays from
this region reached 80 per
cent of the number recorded
in September 2019 before
COVID-19. This indicates a
clear recovery of the travel
industry, and we stay posi-
tive about it.”
Groeblacher also highlights
the importance of the Gulf
region for Austria’s tourism
industry, saying, “In 2021,
the GCC ranks first among
the largest source markets
for travellers to Austria out-
side the European Union.
This makes the GCC mar-
ket of great importance to
us, and we are working to
establish more initiatives
within the region aimed at
introducing Austria’s rich
experiences to the largest
possible audience.”
22 TravTalk DECEMBER 2021
MOVEMENTS
Anantara Hotels, Resorts & Spas Banana Island Resort Doha by Millennium Place Barsha Heights
Sir Bani Yas Island, Abu Dhabi Anantara Dubai
Gauderic Harang re-joins Anantara as General Manager of the Doha, Qatar Prasanth Janarthanan has been appointed Director of Sales
three award-winning Anantara Sir Bani Yas Resorts, UAE. He comes and Marketing at Millennium Place Barsha Heights. His career
from Six Senses Zighy Bay Oman, where he Mohammed Wazir has been named General Manager of Banana began with Taj Hotels in India and spent
was GM, and prior to that, he was GM at Island Resort Doha. He comes to Qatar with 17 the following two decades in the UAE,
Anantara Golden Triangle & Elephant years of hospitality expertise, most recently where he worked with a number of well-
Camp Resort in northern Thailand. His as General Manager at Al Baleed Resort known hospitality brands, including
career began in France at the Plaza Salalah by Anantara in Oman. His hospitality Starwood, Habtoor Hospitality, and Time
Athénée Paris, and he went on to career began with Millennium Hotels in the Hotels. He is well-versed in all areas of
hold a number of additional posts UK, followed by Corinthia Hotels in Malta. hospitality, with strong skills in working
in the country. His appointment helps Mohammed spent time with this hotel group with different markets and business
to ensure the three properties’ continued in properties in Russia, North Africa, the UK, and verticals and achieving successful records
positioning, drive authentic and Eastern Europe, undertaking various roles in cluster sales and individual property
indigenous luxury experiences. and displaying his skills in all areas sales setup.
of hotel operations.

New hotels in the region

New hotel signings have been made throughout the Middle East in recent weeks, with the Saudi Red Sea project being one of them, with
new hotels set to debut in the next few years. Some new brands have recently opened in Dubai, and we are sharing an update this month.
W Mina Seyahi Fairmont
Location – Dubai | Number of Rooms – 318 Location – Red Sea Project Saudi Arabia | Number of Rooms/Apartments – 200

W Dubai - Mina Seyahi is positioned to offer guests a colourful escape, since it is
close to Dubai’s popular leisure areas, including Dubai Marina and JBR Walk. The 318
guestrooms in the 31-storey hotel include 26 suites and an Extreme WOW Suite (W’s take
on a Presidential Suite). The W Lounge (the brand’s signature take on the hotel lobby) is
expected to be a dynamic and active environment.
The Fairmont Red Sea, a luxurious family, wellness, and nature focussed resort part
of the upcoming landmark The Red Sea Project (TRSP), strengthens Accor’s luxury
footprint in the Kingdom of Saudi Arabia. Within a pristine 28,000 sq. km., territory,
TRSP is being developed as a ultra-luxury destination. It will set new standards in
sustainable development and position Saudi Arabia on the global tourism map.

SLS Hotels & Residences EDITION

Location – Red Sea Saudi Arabia | Number of Rooms – 150 Location – Downtown Dubai | Number of Rooms – 275

SLS Red Sea, a brand of Ennismore Hotels & Residences, will open in Q1 2023, in
conjunction with The Red Sea Development Company (TRSDC). The project includes
150 hotel rooms, 12 suites, and 15 villas spread across 800,000 sq. ft., of single-storey
space. The property will feature one, two, three, and four bedroom Pool Villas, each with
its own private swimming pool and plenty of space.
The Dubai EDITION recently opened, marking its foray in Middle East’s tourism
destination. The hotel is located in the heart of Downtown Dubai, and displays
EDITION’s blend of modern elegance and local influence. The hotel, designed by LW
Design Group LLC, has 275 luxurious guestrooms, including 45 suites. A spa with
three treatment rooms, a pool, and a gym will also be available at the hotel.

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