PRINT MEDIA one of the oldest and basic forms of mass communication.

It includes newspapers, weeklies, magazines, monthlies, and other forms of printed

journals. A basic understanding of the print media is essential in the study of mass
communication.

EXAMPLES OF PRINT MEDIA

NEWSPAPERS- a publication that is issued daily or weekly and includes local
and international news stories, advertisements, announcements, opinions,
cartoons, sports news, and television listings.
PHILIPPINE BROADSHEETS- a standard or full-sized newspaper that takes a
serious look at major news stories.

PHILIPPINE TABLOIDS-A smaller than standard newspaper which focuses on less

"serious" content, especially celebrities, sports, and sensationalist crime stories.
 BOOKS
Is the earliest form of print media
that consists of fictional or non-fictional
information that is glued together and
sewn with a bound cover. It can be
textbook, novel, autobiography, a coffee
table book, an anthology of poems, essays,
and short stories.
MAGAZINES
provides information that may be more in
depth but less timely than that of, for
example, a newspaper. A magazine can
typically focus on trends or issues, and it
can provide background information for
news events.

NEWSLETTERS
A newsletter is a tool used by businesses and
organizations to share relevant and valuable
information with their network of customers,
prospects, and subscribers. Newsletters give you
direct access to your audience's inbox, allowing you
to share engaging content, promote sales and drive
traffic to your website.

JOURNALS
A journal is a periodical publication
intended to further progress of
science, usually by reporting new
research.
BROADCAST MEDIA
It provides the
recorded content, digital
and written content, or live
recording on radio,
television, or any other
means through satellite
signals.

EXAMPLES OF BROADCAST MEDIA

TELEVISION
The invention of the television was done long after
the newspapers were considered the original form
of media. It turned out to be one of the most
effective mediums of delivering information as it
was used for various purposes.
RADIO
It is the oldest type of media, and people
use it today for knowing weather forecasts
and traffic. Radio has extended coverage
as it enjoys millions of listeners across the
nation.
FILMS OR MOVIES
 It's the best type of mass media to promote
cultures and spread social
awareness. Movies have
always played a huge part in
the entertainment world.

DIGITAL MEDIA
Digital media is any form of media that uses electronic devices for
distribution. This form of media can be created, viewed, modified, and
distributed via electronic devices.

EXAMPLES OF DIGITAL MEDIA

AUDIO
Digital audio is a technology that is
used to record, store, manipulate,
generate, and reproduce sound using
audio signals that have been
encoded in digital form.

DIGITAL VIDEO
Digital video content comprises TV shows,
movies, music videos and advertisements that
are viewed online on various digital platforms. It
represents one of the most convenient modes of
entertainment, which is accessible through
smartphones, tablets, laptops and smart TVs.

HOLOGRAMS
Holography is a unique method of
photography whereby 3D objects are
recorded using a laser and then restored
as precisely as possible to
match the originally recorded
object.

OUTDOOR MEDIA
It typically consists of any advertising seen outside of
the home and is primarily grouped into a few specific
categories. Billboards, posters, and transit to name a
few.

EXAMPLES OF OUTDOOR MEDIA

BILLBOARDS
Billboards are some giant
posters that are displayed in
some of the most popular
locations in the area. Now, these
giant posts are the ones that
have some advertisement about
the product or the services.

TRANSIT
This type of outdoor advertising is
typically seen on trains and busses.
About 38% of consumers tend to
stop at the store while on their way
home, making this very
opportunistic depending on your
brand. 

SOCIAL MEDIA
Social media refers to the
means of interactions
among people in which
they create, share, and/or
exchange information and
ideas in virtual communities and networks.

EXAMPLES OF SOCIAL MEDIA

FACEBOOK
 Facebook is hands down the largest social media site in
the world. While that practically ensures at least some of
your audience regularly uses the platform, it’s developed
a somewhat negative reputation amongst younger users
that are increasingly turning to other alternative sites.

YOUTUBE
YouTube hails as the second most popular search engine in
the world today. If your business could benefit from
producing video tutorials or walkthroughs, visually driven
instructional content, product reviews or interviews, then
this social media platform is a must for reaching their more
than 2 billion monthly users.

TWITTER
Twitter is a social media and online news platform where
people communicate in short messages – up to 280
characters long – called tweets.
INSTAGRAM
Instagram is a social media platform that has skyrocketed
in popularity over the last several years and boasts a very
high level of user engagement relative to other platforms
like Facebook or Twitter.

EXAMPLES OF SOCIAL MEDIA ACTIVITIES

PHOTO SHARING
 Image sharing, or photo sharing,
is the publishing or transfer of
digital photos online. Image
sharing websites offer services
such as uploading, hosting,
managing, and sharing of
photos (publicly or privately).

BLOGGING
They share information
about news, events, and
timely or relevant topics.
They also address
themes that matter to
their target audience.

SOCIAL GAMING
Online social games are
becoming a significant
component in today's social
media sites. The social
networking
sites environment has
provided a platform for
online games to develop
and expand in the virtual
medium.

SOCIAL NETWOKS
The term social networking refers to the use of internet-based social
media sites to stay connected with friends, family, colleagues,
customers, or clients. Social networking can have a social purpose, a
business purpose, or both, through sites like Facebook, Twitter,
LinkedIn, and Instagram.

VIDEO SHARING
Video allows you to be concise and
capture viewers' interest in the first
few seconds. Social media success
lies in your ability to condense
information down into easily
digestible snippets of content that
is long enough to maintain viewers'
attention but short enough to leave
them wanting more.

BUSINESS WORK
Social media marketing help business
owners keep their clients updated
about new launches, company
policies and also team activities.
Online social networking gives you a
chance to build narration to capture
your customers' interest. Each
Facebook post and tweet can share
company values, ethics, and much
more.
TYPES OF
MEDIA
CHANNELS
BY: ANGELA ALYSA D. DIONA
HUMSS-CERISE